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03-26-2013 (City Council) Agenda Packet Wylie City Council
CITY:FWYLIE NOTICE OF MEETING
Regular Meeting Agenda
March 26, 2013 — 6:00 pm
Wylie Municipal Complex
Council Chambers/Council Conference Room
300 Country Club Road, Building #100
Eric Hogue Mayor
Kathy Spillyards Mayor ProTem
David Goss Place 1
Nathan Scott Place 2
Bennie Jones Place 4
Rick White Place 5
Diane Culver Place 6
Mindy Manson City Manager
Richard Abernathy City Attorney
Carole Ehrlich City Secretary
In accordance with Section 551.042 of the Texas Government Code, this agenda has been posted at the Wylie Municipal
Complex, distributed to the appropriate news media, and posted on the City website: www.wylietexas.gov within the
required time frame. As a courtesy, the entire Agenda Packet has also been posted on the City of Wylie website:
www.wylietexas.gov.
The Mayor and City Council request that all cell phones and pagers be turned off or set to vibrate. Members of the audience
are requested to step outside the Council Chambers to respond to a page or to conduct a phone conversation.
The Wylie Municipal Complex is wheelchair accessible. Sign interpretation or other special assistance for disabled
attendees must be requested 48 hours in advance by contacting the City Secretary's Office at 972.516.6020.
Hearing impaired devices are available from the City Secretary prior to each meeting.
CALL TO ORDER
Announce the presence of a Quorum.
INVOCATION & PLEDGE OF ALLEGIANCE
PRESENTATIONS
• Recognition of the TRAPS State Award for Excellence in Facility Design for the Wylie
Recreation Center.
• Presentation of the "Shining the Wylie Way" for 4th 6 Weeks
CITIZENS COMMENTS ON NON-AGENDA ITEMS
Residents may address Council regarding an item that is not listed on the Agenda. Residents must provide their name and
address. Council requests that comments be limited to three (3) minutes. In addition, Council is not allowed to converse,
deliberate or take action on any matter presented during citizen participation.
March 26,2013 Wylie City Council Regular Meeting Agenda Page 2 of 4
CONSENT AGENDA
All matters listed under the Consent Agenda are considered to be routine by the City Council and will be enacted by one
motion. There will not be separate discussion of these items. If discussion is desired, that item will be removed from the
Consent Agenda and will be considered separately.
A. Consider, and act upon, approval of the Minutes of the March 12, 2013 Regular Meeting of
the Wylie City Council. (C. Ehrlich, City Secretary)
B. Consider, and place on file, the City of Wylie Monthly Revenue and Expenditure Report
for February 28, 2013. (L. Bantz, Finance Director)
C. Consider, and place on file, the City of Wylie Monthly Investment Report for February 28,
2013. (L. Bantz, Finance Director)
D. Consider, and act upon,the Monthly Revenue and Expense Report for the Wylie Economic
Development Corporation as of February 28, 2013. (S. Satterwhite, WEDC Executive
Director)
REGULAR AGENDA
PUBLIC HEARING
1. Hold a public hearing and consider, and act upon, approval of a Replat for the
Woodbridge Centre Phase I Addition, Block B, Lots 6, 7 & 8. Subject property generally
located south of F.M. 544 and west of Woodbridge Parkway. (R. 011ie, Planning Director)
Executive Summary
The property totals 2.618 acres and consists of three commercial lots. The property is zoned PD 2003-01 and allows
for retail uses by right.
2. Consider, and act upon, approval for a Site Plan for Seattle's Best Coffee in the
Woodbridge Centre Phase I Addition, Block B, Lot 7. Subject property generally located
south of F.M. 544 and west of Woodbridge Parkway. (R. 011ie, Planning Director)
Executive Summary
The applicant is proposing to develop a 550 s.f. commercial/retail establishment on 0.405 acres. The lot is part of an
overall planned development established in 2003 with a Final Plat approved in May 2012. Typically Site Plans are
approved by the Planning & Zoning Commission. However, in accordance with PD 2003-01, all development
plans/site plans shall be approved by the Commission and the City Council.
3. Consider, and act upon, approval for EIFS as an appropriate primary exterior facade, in
accordance with Article 4, Section 4.3.F of the Comprehensive Zoning Ordinance, for a
restaurant remodel (El Polio Regio) located at 911 E. FM 544.. (R. 011ie, Planning Director)
Executive Summary
The applicant has completed a remodel of fast food restaurant. The applicant submitted plans and obtained a
remodel permit. The construction plans indicated stucco as the primary exterior material, which is in accordance
with current codes. At the lath inspection, the City Building Inspector cancelled the inspection because no plans
were on-site and the proper materials were not being installed per permit description and approved plans. Per the
Comprehensive Zoning Ordinance, exterior Insulating Finishing System(EIFS) shall not be considered acceptable
primary material and shall not exceed more than 20% of any facade face. As installed, all elevations exceed the
required EIFS content. The applicant states that the installed EIFS is durable and meets the intent of the aesthetic
March 26,2013 Wylie City Council Regular Meeting Agenda Page 3 of 4
appropriateness of the Ordinance. The applicant is seeking a variance from Council to allow the exterior facade to
have more than 20%coverage of EIFS.
4. Consider and act upon, Resolution No. 2013-09(R), a resolution of the City of Wylie Texas
authorizing the filing of an application with the State Energy Conservation Office for the
Innovative Energy Demonstration Grant Program; Authorizing the City Manager or her
designee to act on behalf of the City of Wylie, Texas in all matter related to the application;
and pledging that if funding for this project is received the City of Wylie, Texas will comply
with all project requirements of the State Energy Conservation Office. (J. Butters, Asst. City
Manager)
Executive Summary
The Texas Comptroller of Public Accounts, State Energy Conservation Office (SECO) has submitted a request for
applications, for the Innovative Energy Demonstrations Grant Program. Grant awards cover 80%of the costs of the
purchase and installation of renewable energy including solar electricity, wind turbine, and solar thermal. Public
entities applying for the Grant are responsible for 20% of the cost and installation. The proposed system will
generate approximately $8000 per year at today's energy prices and the "payback" would take approximately 5
years.
READING OF ORDINANCES
Title and caption approved by Council as required by Wylie City Charter,Article III, Section 13-D.
WORK SESSION
• Discussion regarding the establishment of a Historic Review Commission. (R. 011ie,
Planning Director)
• Presentation and discussion of the draft Communications Audit Report and Strategic
Recommendations by Cooksey Communications. (M. Manson, City Manager)
RECONVENE INTO REGULAR SESSION
EXECUTIVE SESSION
Recess into Closed Session in compliance with Section 551.001, et.seq. Texas Government Code, to wit:
§§Sec. 551.072.DELIBERATION REGARDING REAL PROPERTY; CLOSED MEETING.
A governmental body may conduct a closed meeting to deliberate the purchase, exchange, lease, or value of
real property if deliberation in an open meeting would have a detrimental effect on its negotiating position.
• Discussion regarding property generally located near the intersection of McCreary Rd. and
McMillen Rd.
RECONVENE INTO OPEN SESSION
Take any action as a result from Work Session or Executive Session.
March 26,2013 Wylie City Council Regular Meeting Agenda Page 4 of 4
ADJOURNMENT
In addition to any specifically identified Executive Sessions, Council may convene into Executive Session at any point during
the open meeting to discuss any item posted on this agenda. The Open Meetings Act provides specific exceptions that require
that a meeting be open. Should Council elect to convene into Executive Session, those exceptions will be specifically
identified and announced. Any subsequent action, as a result of this Executive Session, will be taken and recorded in open
session.
CERTIFICATION
I certi& that this Notice of Meeting was posted on this 22n`r day of March, 2013 at 5:00 p.m. as required by law in
accordance with Section 551.042 of the Texas Government Code and that the appropriate news media was contacted. As a
courtesy, this agenda is also posted on the City of Wylie website: www.wylietexas.gov.
Carole Ehrlich,City Secretary Date Notice Removed
Wylie City Council
CITY OF WYLIE
Minutes
Wylie City Council Meeting
Tuesday, March 12, 2013 — 6:00 p.m.
Wylie Municipal Complex — Council Chambers
300 Country Club Road, Bldg. 100
Wylie, TX 75098
CALL TO ORDER
Announce the presence of a Quorum.
Mayor Hogue called the meeting to order at 6:00 p.m. City Secretary Ehrlich took roll call with
the following City Council members present: Mayor Pro Tem Kathy Spillyards, Councilwoman
Diane Culver, Councilman David Goss, Councilman Bennie Jones and Councilman Nathan
Scott. Councilman Rick White was absent.
Staff present were: City Manager, Mindy Manson; Assistant City Manager, Jeff Butters; Fire
Chief, Randy Corbin; Police Chief, John Duscio; City Engineer, Chris Hoisted; Public
Information Officer, Craig Kelly; City Secretary, Carole Ehrlich, and various support staff.
INVOCATION & PLEDGE OF ALLEGIANCE
Pastor David Keuss representing the Woodbridge Bible Church gave the invocation and City
Manager Mindy Manson led the Pledge of Allegiance.
PRESENTATIONS
• Proclamation of March 11-15, 2013 as Severe Weather Awareness Week
Mayor Hogue presented a proclamation designating the week of March 11-15th as Severe
Weather Awareness Week in the City of Wylie. Fire Chief Corbin and Emergency Management
Coordinator Debbie Buccino were present to accept the proclamation. Chief Corbin alerted
those present to the Nixle system which alerts citizens when inclement weather is coming.
Minutes March 12, 2013
Wylie City Council
Page 1
• Eagle Scout Recognition— Stephan Farnsworth
Mayor Hogue presented a proclamation to Stephan Farnsworth for his achievement in
becoming an Eagle Scout. Stephan Farnsworth talked about his project to achieve the award
which involved repairing the crossing guard shelter units with the assistance of volunteers. His
parents, Keith and Amy Farnsworth were present for the proclamation.
• Recognition of Tommy Pulliam, Jeff Willoughby and Mike Meeks for donations to
the Wylie Senior Center
Mayor Hogue presented appreciation awards to Tommy Pulliam and Jeff Willoughby for their
time, labor and materials to make improvements to the old Smith Public Library to become the
new Senior Center. Hogue noted that all work and materials were donated by the three
recipients. Recipient Mike Meeks was could not attend.
• Employee Anniversaries
Mayor Hogue and City Manager Mindy Manson gave milestone appreciation plaques to
employees celebrating milestone anniversaries. The employees included:
Andy Galloway— Part-Time Firefighter— 10 years
Brandon Blythe — Fire Shift Commander— 10 years
Ronald Thompson — Parks Equipment Operator— 10 years
Albert Allen -- 911 Dispatcher— 15 years
Jeff Butters—Assistant City Manager— 15 years
• Wylie Acting Group (WAG) Presents Excalibur
Del Thatcher, Founder and Creative Director of Wylie Acting Group for Children (WAG)
presented the history of the WAG organization and some of the children actors presented a
short presentation about their current production of Excalibur. Actors included; Taylor Probst,
Carissa Thatcher, Madison Harbison and Zane Johnson.
CITIZENS COMMENTS ON NON-AGENDA ITEMS
Residents may address Council regarding an item that is not listed on the Agenda. Residents must provide their
name and address. Council requests that comments be limited to three (3) minutes. In addition, Council is not
allowed to converse, deliberate or take action on any matter presented during citizen participation.
No citizens were present to address Council during citizen's comments.
CONSENT AGENDA
All matters listed under the Consent Agenda are considered to be routine by the City Council and will be enacted by
one motion. There will not be separate discussion of these items. If discussion is desired, that item will be removed
from the Consent Agenda and will be considered separately.
A. Consider, and act upon, approval of the Minutes of the February 26, 2013 Regular
Meeting of the Wylie City Council. (C. Ehrlich, City Secretary)
Minutes March 12, 2013
Wylie City Council
Page 2
B. Consider, and act upon, Resolution No. 2013-07(R) authorizing the appointment of
Don High as Municipal Court Prosecutor for the City of Wylie effective April 1,
2013 setting terms and stipend of service. (L. Bantz, Finance Director)
C. Consider, and act upon the approval of the purchase of a Pipeline Video Inspection
System in the amount of $53,250.00 from Cobra Technologies; through a
cooperative purchasing contract with the Houston Galveston Area Council (HGAC
contract # SC01-12; City of Wylie contract # W2013-42-I), and authorizing the City
Manager to execute any necessary documents. (G. Hayes, Purchasing Agent)
D. Consider, and act upon, Ordinance No. 2013-16 declaring the unopposed candidates
in the May 11, 2013 City of Wylie General Election, elected to office; cancelling the
election; providing a severability clause and providing an effective date. (C. Ehrlich,
City Secretary)
Council Action
A motion was made by Councilwoman Culver, seconded by Councilman Jones to approve the
consent agenda as presented. A vote was taken and the motion passed 6-0 with Councilman
White absent.
REGULAR AGENDA
1. Consider, and act upon, Resolution No. 2013-08(R) authorizing the appointment of
Terry Douglas as Associate Municipal Court Judge for the City of Wylie effective
April 1, 2013 setting terms and stipend of service. (L. Bantz, Finance Director)
Staff Comments
Municipal Court Supervisor Lisa Davis addressed Council stating that the current two year term of the City
of Wylie Associate Municipal Court Judge expires March 31, 2013 and is renewable for subsequent two
(2) year terms.
Davis explained the appointment of the Associate Municipal Court Judge is for a two year term effective
April 1, 2013 through March 31, 2015 and may be renewed for another two (2) year term. Compensation
for services provided by the Associate Municipal Court Judge is a set monthly rate of $1000.00. This
reflects an increase in his monthly rate of $300.00. Davis reported the Associate Municipal Court Judge
Terry Douglas (part-time): works approximately 16 hours per month (signs warrants, does prisoner
arraignments and has one court docket per month). In addition the police department takes warrants to
him in the evening or on weekends for his signature. The police department also calls him to do phone or
video arraignments after hours and sometimes he comes in to do Emergency Protective Orders. Judge
Terry Douglas has served the City for 12 years as the Associate Municipal Court Judge. Please see the
attached Municipal Judge Salary Survey for surrounding cities that was done in 2012.
Council Action
A motion was made by Councilwoman Culver, seconded by Councilman Jones to adopt
Resolution No. 2013-08(R) authorizing the appointment of Terry Douglas as Associate
Minutes March 12, 2013
Wylie City Council
Page 3
Municipal Court Judge for the City of Wylie effective April 1, 2013, and setting terms and stipend
of service. A vote was taken and the motion passed 6-0 with Councilman White absent.
READING OF ORDINANCES
Title and caption approved by Council as required by Wylie City Charter, Article III, Section 13-D.
City Secretary Ehrlich read the caption to Ordinance No. 2013-16 into the official record.
ADJOURNMENT
With no further business before the Wylie City Council, a motion was made by Councilman
Jones, seconded by Councilman Scott to adjourn the meeting at 6:53 p.m. A vote was taken
and the motion passed 6-0 with Councilman White absent.
Eric Hogue, Mayor
ATTEST:
Carole Ehrlich, City Secretary
Minutes March 12, 2013
Wylie City Council
Page 4
tV1 Wylie City Council
CITY OF WYLIE AGENDA REPORT
Meeting Date: March 26, 2013 Item Number: B.
Department: Finance (City Secretary's Use Only)
Prepared By: Finance Account Code:
Date Prepared: March 15, 2013 Budgeted Amount:
Exhibits: 2
Sub'ect
Consider, and place on file, the City of Wylie Monthly Revenue and Expenditure Report for February 28, 2013.
Recommendation
Motion to accept and place on file, the City of Wylie Monthly Revenue and Expenditure Report for February
28, 2013.
Discussion
The Finance Department has prepared the attached reports for the City Council as required by the City Charter.
Page 1 of 1
CITY OF WYLIE
MONTHLY FINANCIAL REPORT
February 28,2013
ANNUAL CURRENT YTD ACTUAL Benchmark
BUDGET MONTH ACTUAL YTD ACTUAL AS A PERCENT 41.67%
ACCOUNT DESCRIPTION 2012-2013 2012-2013 2012-2013 OF BUDGET
GENERAL FUND REVENUE SUMMARY
TAXES 17,606,880 1,397,502 14,397,060 81.77% A
FRANCHISE FEES 2,421,700 148,498 198,096 8.18% B
LICENSES AND PERMITS 442,000 42,918 228,708 51.74%
INTERGOVERNMENTAL REV. 650,000 31,020 182,017 28.00%
SERVICE FEES 2,805,000 242,761 1,003,886 35.79% C
FINES AND FORFEITURES 307,000 24,613 115,030 37.47%
INTEREST INCOME 14,000 0 5,231 37.36% D
MISCELLANEOUS INCOME 281,500 68,912 110,907 39.40%
OTHER FINANCING SOURCES 1,772,297 0 1,772,297 100.00%
REVENUES 26,300,377 1,956,224 18,013,232 68.49%
USE OF FUND BALANCE 896,040 NA NA NA E
USE OF ROLLOVER STREET FUNDS 150,000 NA NA NA
TOTAL REVENUES 27,346,417 NA NA NA
GENERAL FUND EXPENDITURE SUMMARY
CITY COUNCIL 89,411 5,016 35,293 39.47%
CITY MANAGER 706,104 60,821 294,269 41.68%
CITY SECRETARY 261,684 17,803 90,864 34.72%
CITY ATTORNEY 128,000 8,188 39,572 30.92%
FINANCE 929,128 62,277 427,414 46.00%
FACILITIES 535,153 20,256 217,331 40.61%
MUNICIPAL COURT 277,667 20,151 102,081 36.76%
HUMAN RESOURCES 209,798 15,495 89,792 42.80%
PURCHASING 92,242 6,732 35,411 38.39%
INFORMATION TECHNOLOGY 899,050 29,954 328,021 36.49%
POLICE 6,056,532 426,889 2,680,966 44.27%
FIRE 5,897,593 455,719 2,516,372 42.67%
EMERGENCY COMMUNICATIONS 1,102,783 61,072 415,731 37.70%
ANIMAL CONTROL 363,640 29,301 137,769 37.89%
PLANNING 483,794 35,959 189,704 39.21%
BUILDING INSPECTION 566,707 39,269 204,080 36.01%
CODE ENFORCEMENT 262,035 15,556 85,725 32.72%
STREETS 1,725,017 60,882 397,150 23.02%
PARKS 1,631,349 114,028 595,156 36.48%
RECREATION 0 0 0 0.00%
LIBRARY 1,444,220 109,398 575,483 39.85%
COMBINED SERVICES 3,672,499 309,316 1,195,984 32.57%
TOTAL EXPENDITURES 27,334,406 1,904,082 10,654,168 38.98%
REVENUES OVER/(UNDER)EXPENDITURES 12,011 52,142 7,359,064 29.51%
A.Property Tax Collections for FY12-13 as of February 28 are 95.40%,in comparison to FY11-12 for the same time period 96.95%.
B.Franchise Fees:The majority of franchise fees are recognized in the third and fourth quarter with electric fees making up the majority.
C.Service Fees:Trash fees billed in October are applicable towards FY 2011-12 revenue with the remaining fees coming from other seasonal fees.
D. Interest Income: In relation to the last 12 months the current interest is in line with projections.
E.Use of Fund Balance: For Replacement/New Fleet and Equipment.
CITY OF WYLIE
MONTHLY FINANCIAL REPORT
February 28,2013
ANNUAL CURRENT YTD ACTUAL Benchmark
BUDGET MONTH ACTUAL YTD ACTUAL AS A PERCENT 41.67%
ACCOUNT DESCRIPTION 2012-2013 2012-2013 2012-2013 OF BUDGET
UTILITY FUND REVENUES SUMMARY
SERVICE FEES 13,365,000 960,386 3,872,761 28.98% F
INTEREST INCOME 10,000 0 4,191 41.91%
MISCELLANEOUS INCOME 40,000 3,088 17,750 44.38%
OTHER FINANCING SOURCES 0 0 0 0.00%
TOTAL REVENUES 13,415,000 963,474 3,894,702 29.03%
UTILITY FUND EXPENDITURE SUMMARY
UTILITY ADMINISTRATION 293,038 16,997 118,478 40.43%
UTILITIES-WATER 1,599,399 90,626 591,334 36.97%
CITY ENGINEER 444,882 36,866 166,739 37.48%
UTILITIES-SEWER 908,049 36,898 359,350 39.57%
UTILITY BILLING 356,736 25,247 142,230 39.87%
COMBINED SERVICES 9,838,927 1,583,164 5,439,982 55.29% G
TOTAL EXPENDITURES 13,441,031 1,789,798 6,818,113 50.73%
REVENUES OVER/(UNDER)EXPENDITURES -26,031 -826,324 -2,923,411 -21.69%
F.Most Utility Fund Revenue billed in October are applicable to FY 2011-12.
G.Debt payments have caused this to be over the benchmark so this line item will level out throughout the fiscal year.
Wylie City Council
CITY OF WYLIE AGENDA REPORT
■
Meeting Date: March 26, 2013 Item Number: C.
Department: Finance (City Secretary's Use Only)
Prepared By: Finance Account Code:
Date Prepared: March 15, 2013 Budgeted Amount:
Exhibits: 1
Subject
Consider, and place on file, the City of Wylie Monthly Investment Report for February 28, 2013.
Recommendation
Motion to accept and place on file, the City of Wylie Monthly Investment Report for February 28, 2013.
Discussion
The Finance Department has prepared the attached reports for the City Council as required by the City Charter.
Page 1 of 1
City Of Wylie
2012-2013 Investment Report
February 28, 2013
Money Market Accounts: _ MMA
Certificates of Deposit: CCD
Treasury Bills: T-Bills
Treasury Notes: T-Notes
Government Agency Notes: AN
Invest. Principal Type Of Interest Purchase Maturity
Number Amount Security Rate Issuer Date Date
1 $41,509,053.67 MMA 0.0935% Texpool 12/31/2006 NA_
2 $15,033,932.20 MMA 0.0996% TexStar 3/15/2011 NA
$56,542,985.87
Total
Weighted Average Coupon: 0.33% Money Markets: $56,542,985.87
Weighted Average Maturity(Days): 1.00 Certificates of Deposits: $0.00
$56,542,985.87
� . OF ty�,t f�
a Wylie City Council
AGENDA REPORT
8•rssr�
Meeting Date: March 26, 2013 Item Number: D.
Department: WEDC (City Secretary's Use Only)
Prepared By: Gerry Harris Account Code:
Date Prepared: Budgeted Amount:
Exhibits: 1
Subject
Consider, and act upon, the Monthly Revenue and Expense Report for the Wylie Economic Development
Corporation as of February 28, 2013.
Recommendation
Motion to approve the Monthly Revenue and Expense Report for the Wylie Economic Development
Corporation as of February 28, 2013.
Discussion
The Wylie Economic Development Corporation (WEDC) Board of Directors approved the attached financials
on March 22, 2013.
Page 1 of 1
3-13-2013 01:05 PM CITY OF WYLIE PAGE: 1
BALANCE SHEET
AS OF: FEBRUARY 28TH, 2013
111-WYLIE ECONOMIC DEVEL CORP
ACCOUNT* TITLE
ASSETS
1000-10110 CLAIM ON CASH AND CASH EQUIV. 1,503,084.69
1000-10115 CASH - WEDC - INWOOD 0.00
1000-10135 INWOOD BANK - ESCROW 0.00
1000-10180 DEPOSITS 2,000.00
1000-10198 OTHER - MISC CLEARING 0.00
1000-10341 TEXPOOL 0.00
1000-10343 LOGIC 0.00
1000-10481 INTEREST RECEIVABLE 0.00
1000-11511 ACCTS EEC - MISC 0.00
1000-11517 ACCTS EEC - SALES TAX 0.00
1000-12810 LEASE PAYMENTS RECEIVABLE 5,892,590.40
1000-12996 LOAN RECEIVABLE 92,127.34
1000-12997 ACCTS REC - JTM TECH 0.00
1000-12998 ACCTS REC - SAVAGE 180,618.44
1000-14112 INVENTORY - MATERIAL/ SUPPLY 0.00
1000-14116 INVENTORY - LAND b BUILDINGS 2,824,298.40
1000-14118 INVENTORY - BAYCO/ SANDEN BLVD 0.00
1000-14310 PREPAID EXPENSES - MISC 0.00
1000-14410 DEFERRED CHARGES 719,554.00
11,214,273.27
TOTAI. ASSETS 11,214,273.27
LIABILITIES
2000-20110 FEDERAL INCOME TAX PAYABLE 0.00
2000-20111 MEDICARE PAYABLE 0.00
2000-20112 CHILD SUPPORT PAYABLE 0.00
2000-20113 CREDIT UNION PAYABLE 0.00
2000-20114 IRS LEVY PAYABLE 0.00
2000-20115 NATIONWIDE DEFERRED COMP 0.00
2000-20116 HEALTH INSUR PAY-EMPLOYEE ( 305.21)
2000-20117 'MRS PAYABLE 0.00
2000-20118 ROTH IRA PAYABLE 0.00
2000-20119 WORKERS COMP PAYABLE 0.00
2000-20120 FICA PAYABLE 0.00
2000-20121 TEC PAYABLE 0.00
2000-20122 STUDENT LOAN LEVY PAYABLE 0.00
2000-20123 ALIMONY PAYABLE 0.00
2000-20124 BANKRUPTCY PAYABLE 0.00
2000-20125 VALIC DEFERRED COMP 0.00
2000-20126 ICMA PAYABLE 0.00
2000-20127 EMP. LEGAL SERVICES PAYABLE 0.00
2000-20130 FLEXIBLE SPENDING ACCOUNT 3,899.80
2000-20132 EMP CARE FLITE 0.00
2000-20151 ACCRUED WAGES PAYABLE 0.00
2000-20180 ADDIT EMPLOYEE INSUR PAY 0.00
2000-20199 MISC PAYROLL PAYABLE 0.00
2000-20201 AP PENDING 2,883.58
2000-20210 ACCOUNTS PAYABLE 61,830.05
3-13-2013 01:05 PM CITY OF WYLIE PAGE: 2
BALANCE SHEET
AS OF: FEBRUARY 28TH, 2013
111-WYLIE ECONOMIC DEVEL CORP
ACCOUNT() TITLE
2000-20530 PROPERTY TAXES PAYABLE 0.00
2000-20540 NOTES PAYABLE 719,554.00
2000-20810 DUE TO GENERAL FUND 0.00
2000-22270 DEFERRED REVENUE 81,701.24
2000-22275 DEFERRED REV - LEASE PRINCIPAL 5,659,808.91
2000-22280 DEFERRED REVENUE - LEASE INT 232,778.29
2000-22915 RENTAL DEPOSITS 1,000.00
TOTAL LIABILITIES 6,763,150.66
EQUITY
3000-34110 FUND BALANCE - RESERVED 441,944.04
3000-34590 FUND BALANCE-UNRF.SERV/UNDESIG 3,634,651.42
TOTAL BEGINNING EQUITY 4,076,595.46
TOTAL REVENUE 1,223,971.77
TOTA1. EXPENSES 849,444.62
REVENUE OVER/(UNDER) EXPENSES 374,527.15
TOTAL EQUITY i OVER/(UNDER) 4,451,122.61
TOTAL LIABILITIES, EQUITY i OVER/(UNDER) 11,214,273.27
3-13-2013 01:05 PM CITY OF WYLIE PAGE: 1
BALANCE SHEET
AS OF: FEBRUARY 28TH, 2013
922-GEN LONG TERM DEBT (WEDC)
ACCOUNTS TITLE
ASSETS
1000-10312 GOVERNMENT NOTES 0.00
1000-18110 LOAN - WEDC 0.00
1000-18120 LOAN - BIRMINGHAM 0.00
1000-18210 AMOUNT TO BE PROVIDED 0.00
1000-18220 BIRMINGHAM LOAN 0.00
0.00
TOTAL ASSETS
LIABILITIES
2000-20310 COMPENSATED ABSENCES PAYABLE 9,756.61
2000-20311 COMP ABSENCES PAYABLE-CURRENT 38,727.00
2000-21410 ACCRUED INTEREST PAYABLE 0.00
2000-28205 WEDC LOANS - CURRENT 234,809.67
2000-28220 BIRMINGHAM LOAN 0.00
2000-28230 INWOOD LOAN 0.00
2000-28234 AND LOAN - RANDACK/NUGHES 465,090.32
2000-28235 AND LOAN 200,798.23
2000-28236 ANB CONSTRUCTION LOAN 4,414,358.68
2000-28240 HUGHES LOAN 0.00
2000-28250 CITY OF WYI.IF. LOAN 0.00
2000-28260 PRIME !CUTS LOAN 0.00
2000-28270 BOWLAND/ANDERSON LOAN 0.00
2000-28280 CAPITAL ONE CAZAD LOAN 0.00
TOTAL LIABILITIES 5,363,540.51
EQUITY
IRE S.-M,SIS
3000-34590 FUND BALANCE-UNRESERV/UNDESIG( 5,138,700.89)
TOTAL BEGINNING EQUITY ( 5,138,700.89)
TOTAL REVENUE ( 549,241.14)
TOTAL EXPENSES ( 324,401.52)
REVENUE OVER/(UNDER) EXPENSES ( 224,839.62)
TOTAL EQUITY 4 OVER/(UNDER) ( 5,363,540.51)
TOTAL LIABILITIES, EQUITY d OVER/(UNDER) 0.0D
3-13-2013 01:06 PM CITY OF WYLIE PAGE: 1
REVENUE AND EXPENSE REPORT - (UNAUDITED)
AS OF: FEBRUARY 28TH, 2013
111-WYLIE ECONOMIC REVEL CORP
FINANCIAL SUMMARY
CURRENT CURRENT PRIOR YEAR Y-T-D Y-T-D BUDGET % OF
BUDGET PERIOD PO ADJUST. ACTUAL ENCUMBRANCE BALANCE BUDGET
REVENUE SUMMARY
TAXES 1,743,989.00 181,681.98 0.00 454,085.65 0.00 1,289,903.35 26.04
INTEREST INCOME 120,462.00 3,356.14 0.00 20,981.27 0.00 99,480.73 17.42
MISCELLANEOUS INCOME 100,800.00 6,296.33 0.00 31,187.20 0.00 69,612.80 30.94
OTHER FINANCING SOURCES 369,722.00 33,958.00 0.00 717,717.65 0.00 ( 347,995.65) 194.12
TOTAL REVENUES 2,334,973.00 231,292.45 0.00 1,223,971.77 0.00 1,111,001.23 52.42
EXPENDITURE SUMMARY
DEVELOPMENT CORP-WEDC 2,863,747.00 159,232.64 1,194.19 849,444.62 3,334.53 2,010,967.85 29.78
TOTAL EXPENDITURES 2,863,747.00 159,232.64 ( 1,194.19) 849,444.62 3,334.53 2,010,967.85 29.78
REVENUE OVER/(UNDER) EXPENDITURES ( 528,774.00) 72,059.81 ( 1,194.19) 374,527.15 ( 3,334.53) ( 899,966.62) 70.20-
3-13-2013 01:06 PM CITY OF WYLIE PAGE: 2
REVENUE AND EXPENSE REPORT - (UNAUDITED)
AS OF: FEBRUARY 28TH, 2013
111-WYLIE ECONOMIC DEVEL CORP
REVENUES
CURRENT CURRENT PRIOR YEAR Y-T-D Y-T-D BUDGET % OF
BUDGET PERIOD PO ADJUST. ACTUAL ENCUMBRANCE BALANCE BUDGET
TAXES
4000-40150 REV IN LEIU OF TAXES 0.00 0.00 0.00 0.00 0.00 0.00 0.00
4000-40210 SALES TAX 1,743,989.00 187,681.98 0.00 454,085.65 0.00 1,289,903.35 26.04
TOTAL TAXES 1,743,989.00 187,681.98 0.00 454,085.65 0.00 1,289,903.35 26.04
INTEREST INCOME
4000-46050 CERTIFICATE OF DEPOSIT 0.00 0.00 0.00 0.00 0.00 0.00 0.00
4000-46110 ALLOCATED INTEREST EARNINGS 2,000.00 99.06 0.00 600.43 0.00 1,399.57 30.02
4000-46140 TEXPOOL INTEREST 0.00 0.00 0.00 0.00 0.00 0.00 0.00
4000-46143 LOGIC INTEREST 0.00 0.00 0.00 0.00 0.00 0.00 0.00
4000-46150 INTEREST EARNINGS 118,462.00 3,257.08 0.00 20,380.84 0.00 98,081.16 17.20
4000-46210 BANK MONEY MARKET INTEREST 0.00 0.00 0.00 0.00 0.00 0.00 _ 0.00
TOTAL INTEREST INCOME 120,462.00 3,356.14 0.00 20,981.27 0.00 99,480.73 17.42
MISCELLANEOUS INCOME
4000-48110 RENTAL INCOME 98,400.00 6,000.00 0.00 30,200.00 0.00 68,200.00 30.69
4000-48310 RECOVERY - PRIOR YEAR EXPEN 0.00 0.00 0.00 0.00 0.00 0.00 0.00
4000-48410 MISCELLANEOUS INCOME 2,400.00 296.33 0.00 987.20 0.00 1,412.80 41.13
4000-48430 GAIN/LOSS SALE OF CAP ASSET 0.00 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL MISCELLANEOUS INCOME 100,800.00 6,296.33 0.00 31,187.20 0.00 69,612.80 30.94
OTHER FINANCING SOURCES
4000-49160 TRANSFER FROM GENERAL FUND 0.00 0.00 0.00 0.00 0.00 0.00 0.00
4000-49325 BANK NOTE PROCEEDS 0.00 0.00 0.00 548,935.00 0.00 ( 548,935.00) 0.00
4000-49550 LEASE PRINCIPAL PAYMENTS (0 369,722.00 33,958.00 0.00 168,782.65 0.00 200,939.35 45.65
TOTAL OTHER FINANCING SOURCES 369,722.00 33,958.00 0.00 717,717.65 0.00 ( 347,995.65) 194.12
TOTAL REVENUES 2,334,973.00 231,292.45 0.00 1,223,971.77 0.00 1,111,001.23 52.42
3-13-2013 01:06 PM CITY OF WYLIE PAGE: 3
REVENUE AND EXPENSE REPORT - (UNAUDITED)
AS OF: FEBRUARY 28TH, 2013
111-WYLIE ECONOMIC DEVEL CORP
DEVELOPMENT CORP-WEDC
DEPARTMENTAL EXPENDITURES
CURRENT CURRENT PRIOR YEAR Y-T-D Y-T-D BUDGET % OF
BUDGET PERIOD PO ADJUST. ACTUAL ENCUMBRANCE BALANCE BUDGET
PERSONNEL SERVICES
5611-51110 SALARIES 174,809.00 13,446.86 0.00 67,234.30 0.00 107,574.70 38.46
5611-51130 OVERTIME 0.00 0.00 0.00 0.00 0.00 0.00 0.00
5611-51140 LONGEVITY PAY 1,253.00 0.00 0.00 1,156.00 0.00 97.00 92.26
5611-51145 SICK LEAVE BUYBACK 0.00 0.00 0.00 0.00 0.00 0.00 0.00
5611-51160 CERTIFICATION INCENTIVE 0.00 0.00 0.00 0.00 0.00 0.00 0.00
5611-51170 PARAMEDIC INCENTIVE 0.00 0.00 0.00 0.00 0.00 0.00 0.00
5611-51210 CAR ALLOWANCE 11,320.00 870.78 0.00 4,353.90 0.00 6,966.10 38.46
5611-51220 PHONE ALLOWANCE 3,924.00 0.00 0.00 2,265.09 0.00 1,658.91 57.72
5611-51230 CLOTHING ALLOWANCE 0.00 0.00 0.00 0.00 0.00 0.00 0.00
5611-51310 TMRS 22,649.00 1,881.34 0.00 10,062.52 0.00 12,586.48 44.43
5611-51410 HOSPITAL & LIFE INSURANCE 31,349.00 1,936.73 0.00 11,575.10 0.00 19,773.90 36.92
5611-51415 EXECUTIVE HEALTH PLAN 0.00 0.00 0.00 0.00 0.00 0.00 0.00
5611-51420 LONG-TERM DISABILITY 603.00 38.22 0.00 229.32 0.00 373.68 38.03
5611-51440 FICA 10,991.00 853.46 0.00 2,463.32 0.00 8,527.68 22.41
5611-51450 MEDICARE 2,571.00 199.60 0.00 1,104.46 0.00 1,466.54 42.96
5611-51470 WORKERS COMP PREMIUM 566.00 0.0D 0.00 416.36 0.00 149.64 73.56
5611-51480 UNEMPLOYMENT COMP (TWC) 540.00 0.00 0.00 0.00 0.00 540.00 0.00
TOTAL PERSONNEL SERVICES 260,575.00 19,226.99 0.00 100,860.37 0.00 159,714.63 38.71
SUPPLIES
5611-52010 OFFICE SUPPLIES 13,750.00 179.42 0.00 396.25 0.00 13,353.75 2.88
5611-52040 POSTAGE & FREIGHT 980.00 3.32 0.00 33.27 41.00 905.7.3 7.58
5611-52130 TOOLS/ EQUIP - UNDER $1000 0.00 0.00 0.00 0.00 0.00 0.00 0.00
5611-52810 FOOD SUPPLIES 5,000.00 215.37 0.00 1,093.66 172.78 3,733.56 25.33
5611-52990 OTHER 5,000.00 0.00 0.00 0.00 0.00 5,000.00 0.00
TOTAL SUPPLIES 24,730.00 398.11 0.00 1,523.18 213.78 22,993.04 7.02
MATERIALS FOR MAINTENANC
5611-54630 TOOLS & EQUIPMENT 0.00 0.00 0.00 0.00 0.00 0.00 0.00
5611-54810 COMPUTER HARD/SOFTWARE 3,000.00 643.51 0.00 1,023.31 0.00 1,976.69 34.11
5611-54990 OTHER 0.00 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL MATERIALS FOR MAINTENANC 3,000.00 643.51 0.00 1,023.31 0.00 1,976.69 34.11
CONTRACTUAL SERVICES
5611-56030 INCENTIVES 1,289,347.00 71,227.12 0.00 314,692.63 0.00 974,654.37 24.41
5611-56040 SPECIAL SERVICES 61,720.00 3,150.88 0.00 14,155.41 0.00 47,564.59 22.93
5611-56080 ADVERTISING 43,474.00 895.00 0.00 8,270.00 0.00 35,204.00 19.02
5611-56090 COMMUNITY DEVELOPMENT 41,750.00 3,568.00 0.00 24,714.11 500.00 16,535.89 60.39
5611-56110 COMMUNICATIONS 4,260.00 346.36 0.00 1,605.73 253.85 2,400.42 43.65
5611-56180 RENTAL 21,600.00 1,694.00 0.00 9,982.90 255.08 11,362.02 47.40
5611-56210 TRAVEL & TRAINING 31,895.00 1,017.62 0.00 3,253.85 2,064.47 26,576.68 16.67
5611-56250 DUES & SUBSCRIPTIONS 9,088.00 75.00 0.00 2,185.00 0.00 6,903.00 24.04
5611-56310 INSURANCE 1,803.00 303.00 0.00 303.00 0.00 1,500.00 16.81
5611-56510 AUDIT & LEGAL SERVICES 22,750.00 1,020.00 0.00 3,852.50 0.00 18,897.50 16.93
5611-56570 ENGINEERING/ARCHITECTURAL 20,000.00 350.00 0.00 3,150.00 0.00 16,850.00 15.75
5611-56610 UTILITIES-ELECTRIC 3,500.00 180.72 0.00 705.78 47.35 2,746.87 21.52
TOTAL CONTRACTUAL SERVICES 1,551,187.00 83,827.70 0.00 386,870.91 3,120.75 1,161,195.34 25.14
3-13-2013 01:06 PM CITY OF WYLIE PAGE: 4
REVENUE AND EXPENSE REPORT - (UNAUDITED)
AS OF: FEBRUARY 28TH, 2013
111-WYLIE ECONOMIC DEVEL CORP
DEVELOPMENT CORP-WEDC
DEPARTMENTAL EXPENDITURES
CURRENT CURRENT PRIOR YEAR Y-T-D Y-T-D BUDGET % OF
BUDGET PERIOD PO ADJUST. ACTUAL ENCUMBRANCE BALANCE BUDGET
DEBT SERVICE & CAP. REPL
5611-57110 DEBT SERVICE 673,755.00 55,136.33 0.00 450,644.35 0.00 223,110.65 66.89
5611-57710 BAD DEBT EXPENSE 0.00 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL DEBT SERVICE & CAP. REPL 673,755.00 55,136.33 0.00 450,644.35 0.00 223,110.65 66.89
CAPITAL OUTLAY
5611-58110 LAND-PURCHASE PRICE 300,000.00 0.00 0.00 395,334.00 0.00 ( 95,334.00) 131.78
5611-58120 DEVELOPMENT FEES 0.00 0.00 0.00 0.00 0.00 0.00 0.00
5611-58150 LAND-BETTERMENTS 0.00 0.00 0.00 0.00 0.00 0.00 0.00
5611-58210 STREETS & ALLEYS 40,000.00 0.00 0.00 0.00 0.00 40,000.00 0.00
5611-58410 SANITARY SEWER 0.00 0.00 0.00 0.00 0.00 0.00 0.00
5611-58810 COMPUTER HARD/SOFTWARE 3,000.00 0.00 0.00 0.00 0.00 3,000.00 0.00
5611-58830 FURNITURE & FIXTURES 2,500.00 0.00 0.00 2,472.50 0.00 27.50 96.90
5611-58910 BUILDINGS 0.00 0.00 0.00 0.00 0.00 0.00 0.00
5611-58995 CONTRA CAPITAL OUTLAY 0.00 0.00 0.00 ( 494,284.00) 0.00 494,284.00 0.00
TOTAL CAPITAL OUTLAY 345,500.00 0.00 0.00 ( 96,477.50) 0.00 441,977.50 27.92-
OTHER FINANCING (USES)
5611-59111 TRANSFER TO GENERAL FUND 5,000.00 0.00 0.00 5,000.00 0.00 0.00 100.00
5611-59190 TRANSFER TO THORUGHFARE IMP 0.00 0.00 0.00 0.00 0.00 0.00 0.00
5611-59990 PROJECT ACCOUNTING 0.00 0.00 0.00 0.00 0.00 0.00 0.00
TOTAL OTHER FINANCING (USES) 5,000.00 0.00 0.00 5,000.00 0.00 0.00 100.00
TOTAL DEVELOPMENT CORP-WEDC 2,863,747.00 159,232.64 0.00 849,444.62 3,334.53 2,010,967.85 29.78
TOTAL EXPENDITURES 2,863,747.00 159,232.64 0.00 849,444.62 3,334.53 2,010,967.85 29.78
REVENUE OVER (UNDER) EXPENDITURES ( 528,774.00) 72,059.81 0.00 374,527.15 ( 3,334.53) ( 899,966.62) 70.20-
*** END OF REPORT ***
Wylie Economic Development Corporation
Balance Sheet Sub ledger
February 28, 2013
Notes Payable
Date of Rate of
Purchase Payment Beginning Bal. Principal Interest Interest Principal Balance
February 1, 2013 $5,462,943.58
ANBTX MARTINEZ(#28 of 60) 10/28/10 8,200.66 359,895.05 7,545.38 655.28 2.95 352,349.67
ANBTX ACE(#18 of 180) 8/1/11 36,828.67 4,570,644.67 20,729.93 16,098.74 4.55 4,549,914.74
ANBTX HUGHES/RANDACK(#3 OF 60: 10/23/12 10,107.00 532,403.79 8,282.32 1,824.68 3.99 524,121.47
February 28, 2013 36,557.63 $18,578.70 $5,426,385.88
Note: Principal and Interest payments vary by date of payment.
Wylie Economic Development Corporation
Inventory Subledger
February 28, 2013
Inventory -Land
Date of Pur. Address Acreage Improvements Cost Basis
Value Sq. Ft.
McMasters 7/12/05 709 Cooper 0.48 n/a 202,045.00
Heath 12/28/05 706 Cooper 0.46 32,005 3,625 186,934.22
Perry 9/13/06 707 Cooper 0.491 n/a 200,224.00
Bowland/Anderson 10/9/07 Cooper Dr. 0.372 n/a 106,418.50
KCS 8/1/08 Cooper Dr. 0.406 n/a 60,207.87
Duel Products 9/7/12 704 Cooper Dr. 0.5 n/a 127,452.03
Randack 10/23/12 711-713 Cooper Dr. 1.089 400,000 8,880 400,334.00
Hughes 7/25/06 211 -212 Industrial 0.74 209,801 10,000 420,361.21
R.O.W. 0.18 41,585.26
Prime Kuts 10/8/07 207 Industrial 0.20 182,223 4,550 229,284.00
R.O.W. 0.11 n/a 77,380.45
Cazad 3/17/08 210 Industrial 0.27 128,083 3,900 200,781.55
Ferrell 9/29/05 2806 F.M. 544 1.09 n/a 239,372.00
Sale of R.O.W. 2/14/07 -0.09 -20,094.48
Crossroads 6/12/09 2804 F.M. 544 0.44 24,696 2,800 171,842.02
Regency Pk. 6/4/10 25 Steel Road 0.65 n/a 25,170.77
Premier Plaza-ACE 8/26/05 Martinez Lane 22.44 96,000 -639,000.00
Sale to Savage 5/28/08 -3.87 -98,917.20
SAF-Holland 12/14/10 Martinez Lane 1.33 n/a -225,514.65
Premier Industrial Park 7/12/07 Hensley 3.2 n/a 155,000.00
Total 30.48 976,808 129,755 2,824,298.40
*A Journal entry was made by auditors to adjust the cost of the Hughes land by$4,638.79. This amount was for taxes
owed and therefore not part of the land value.
*Prime Kuts total purchase price was$306,664.45. The distribution between 207 Industrial and R.O.W. purchased was
developed by Seller for tax purposes.
*Should lease to term and not execute purchase option, WEDC liable to reimburse ACE for Holland property purchase
($112,500).
WYLIE ECONOMIC DEVELOPMENT CORPORATION
SALES TAX REVENUE
FOR THE MONTH OF MARCH 2013
MONTH WEDC WEDC WEDC DIFF % DIFF
2011 2012 2013 12 VS 13 12 VS 13
DECEMBER $103,687 $112,676 $148,500 $35,824 31.79%
JANUARY 100,999 118,175 117,904 -271 -0.23%
FEBRUARY 158,204 171,759 187,682 15,923 9.27%
MARCH 104,670 113,571 139,745 26,175 23.05%
APRIL 98,463 115,114
MAY 158,379 154,424
JUNE 116,832 119,326
JULY 119,527 125,555
AUGUST 157,310 155,875
SEPTEMBER 123,153 123,863
OCTOBER 118,827 122,650
NOVEMBER 163,346 172,141
Sub-Total $1,523,400 $1,605,130 $593,831 $77,650 15.04%
AUDIT ADJ _
TOTAL $1,523,400 $1,605,130 $593,831 $77,650 15.04%
WEDC SALES TAX ANALYSIS
$200,000
$180,000
$160,000 _
$140,000 -
$120,000 - - - - '-
$100,000 - -
02012
$80,000 - - - •2013
$60,000 - - - -
$40,000 - - - - -
$20,000 - - - -
$0 t 1 1 1 F 1 1 _ -
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Wylie City Council
`'` AGENDA REPORT
8•rss7�
Meeting Date: March 26, 2013 Item Number: 1.
Department: Planning (City Secretary's Use Only)
Prepared By: Renae' 011ie Account Code:
Date Prepared: March 6, 2013 Budgeted Amount:
Exhibits: 1
Subject
Hold a public hearing and consider and act upon a Replat for the Woodbridge Centre Phase I Addition, Block
B, Lots 6, 7 & 8. Subject property generally located south of F.M. 544 and west of Woodbridge Parkway.
Recommendation
Motion to approve a Replat for the Woodbridge Centre Phase I Addition, Block B, Lots 6, 7 & 8. Subject
property generally located south of F.M. 544 and west of Woodbridge Parkway.
Discussion
Owner: Clark Street Development Applicant: Winklemann and
Associates, Inc.
The property totals 2.618 acres and consists of three commercial lots. The property is zoned PD 2003-01 and
allows for retail uses by right.
Lot boundaries, right-of-way dedication and other easements for the subject development were established by
plat and approved by City Council in May 2012, and are consistent with the provisions of the PD.
Lot 1 is currently under construction for the Kroger grocery; Lot 11 is under construction to accommodate a
fueling station.
The purpose of the Replat is to reconfigure lots 6, 7, and 8 to allow for a lease space to occupy Lot 7 for a drive-
thru & walk-up restaurant (Seattle's Best Coffee Shop). The Replat will also dedicate the necessary access
easements to accommodate the development.
The accommodating Site Plan for Lot 7 is on the current agenda.
The Replat generally complies with all applicable technical requirements of the City of Wylie.
Access to the lot is via an access drive off F.M. 544 to be established by this Replat and an access drive & Fire
Lane off Woodbridge Parkway.
Lot 7 does not have 30 feet of direct frontage along a dedicated, improved street as required by the subdivision
regulations. However, the lot incorporates 15' of a dedicated 30' access drive to both FM 544 and Woodbridge
Parkway.
The Planning and Zoning Commission recommended 6-0 for approval subject to additions and alterations to the
engineering plans as required by the Engineering Department.
Page 1 of 1
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L3 S87°51'13"W 15.00' I-
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co _ 0
L5 N87°51'13"E 35.25' WOODBRIDGE CENTRE, PHASE I ADDITION o 2
L6 S2°11'49"E 0.85' CURVE TABLE LOTS 6R, 7R, and 8R, BLOCK B o . co co F
L7 NO°40'39"W 20.00' I & G. N. RAILROAD COMPANY SURVEY and the •• •• •• •• a.
No. Delta Radius Length CH. B CH. L J.W. CURTIS SURVEY, ABSTRACT NO. 196 m m - ° '
it z ❑
L8 SO°40'39"E 25.28' Cl 0°35'14" 1076.50' 11.03' N25°18'23"E 11.03' CITY OF WYLIE, COLLIN COUNTY, TEXAS to 15 d 6
2.618 ACRES .o "'
L9 589°19'21"W 31.87' C2 2°04'40" 754.00' 27.34' N16°46143"E 27.34' o.
n
L10 844°19'21"W 28.56' `o
SHEET a.
L11 S89°19'21"W 14.14' OWNER: ENGINEER/SURVEYOR: W
CSD WOODBRIDGE LLC WINKELMANN &ASSOCIATES INC. 1 K
L12 N44°19'21"E 42.70' 980 North Michigan Avenue 6750 HILLCREST PLAZA DR., SUITE 325
"Selling a portion of this addition by metes and bounds is a violationSuite 1280 DALLAS,TEXAS 75230 ❑OF w
of City Ordinance and State Law and is subject to fines and L13 N89°19'21"E 36.01' Chicago, IL6061, (972)490-7090 0
withholding of utilities and building permits" (312)377-9100 TEXAS ENGINEERS REGISTRATION NO. n E6
TEXAS SURVEYORS NO. 100866-00 LLo
_9
"Recommended for Approval" >
PROPERTY DESCRIPTION P x
STATE OF TEXAS a N
WHEREAS CSD WOODBRIDGE LLC is the owner of a tract of land situated in the I & G. N. Railroad Company towl
COUNTY OF DALLAS < "r •v ,- 0 0
P Y Chairman, Planning &Zoning Commission Date O > o b
Survey. Abstract No. 1061and the J.W. Curtis Survey, Abstract No. 196, in the City of Wylie, Collin County, Texas, BEFORE ME, the undersigned authority, a Notary Public in and for said County and State, on this day City of Wylie, Texas py : c
and being all of Lot 6, Block B, Lot 7, Block B and Lot 8, Block B of Woodbridge Center, Phase 1 Addition and being s
more particularlydescribed as follows: personally appeared LEONARD J. LUEKER, known to me to be the person whose name is subscribed to to 2
the foregoing instrument and acknowledged to me that he executed the same for the purpose and "Approved for Construction" W %o
considerations therein expressed. eg i 8 Q
d
BEGINNING at an "X" cut in concrete found for the intersection of the south right-of-way line of FM 544 (variable '1" w ag
width right-of-way)and the west right-of-way line of Woodbridge Parkway (variable width right-of-way)and being Mayor, City of Wylie, Texas Date ei w 2 o ry
the beginning of a curve to the right havinga radius of 945.00 feet, a central angle of 17 deg16 min 42 sec, a chord GIVEN UNDER MY HAND AND SEAL OF OFFICE This day ►�'y O o E
9 9 9 9 to >_ „ .11 le
bearing of South 16 deg 24 min 30 sec West and a chord length of 284.90 feet; z ca " " 2.8
of , 2013. 2 .I.1 z -
"Accepted" N J N y Z cc E N
THENCE with the west right-of-way line of Woodbridge Parkway, southwesterly, with said curve to the right, an arcE N
� d
distance of 284.98 feet to an "X" cut in concrete for corner ; 4 o o 2= Vg
u a a o,y_
N N C ,,ccMayor, City of Wylie, Texas Date ^w K>
THENCE South 89 deg 19 min 21 sec West, along the south line of said Lot 7, Block B, and said Lot 8 Block B, of Notary Public in and for the State of Texas a g
N N F
said addition, a distance of 395.41 feet, to an "X" cut in concrete paving set for corner, being the Southwest corner The undersigned, the City Secretary of the City of Wylie, Texas, hereby certifies that the foregoing final .w
of said Lot 8, Block B of said addition; plat of the Woodbridge Centre, Phase I subdivision or addition to the City of Wylie was submitted to the
My Commission Expires: City Council on the day of , 2013, and the council, by formal action, then and there 2 3
g.
THENCE North 00 deg 40 min 39 sec West, along the the west line of said Lot 8, Block B, a distance of 247.58, to a accepted the dedication of streets, alleys, parks, easements, public places, and water and sewer lines as '°
1/2 inch iron rod with red cap stamped "W.A.I." set for corner, being the Northwest corner of said Lot 8 Block B and NOW, THEREFORE, KNOWN ALL MEN BY THESE PRESENTS: shown and st forth in and upon said plat and said Council further authorized the Mayor to note the
being situated in the southerly line of aforementioned FM Highway 544 and being the beginning of a non-tangent acceptance thereof by signing his name as hereinabove subscribed.
curve to the left have a radius of 310.69', a central angle of 06 deg 25 min 00 sec, a chord bearing South 87 deg 41 THAT CSD WOODBRIDGE LLC, do hereby bind themselves and their heirs, assignees and successors ia
min 28 sec East, and a chord length of 34.78 feet; of title this plat designating the hereinabove described property as WOODBRIDGE CENTRE, PHASE I Witness my hand this day of , A.D. 2013. c
ADDITION, LOTS 7R and 8R, BLOCK B, an addition to the City of Wylie, and do hereby dedicate to the
THENCE Northeasterly, with said non-tangent curve to the left, along the south line of said FM Highway 544 and public use forever the streets, alleys, and right-of-way easements shown thereon, and do hereby reserve
the north line of said Lot 8 Block B and arc distance of 34.79 feet to a1/2 inch iron rod with red cap stamped the easement strips shown on this plat for the mutual use and accommodation of garbage collection
"W.A.I." set for corner; agencies and all public utilities desiring to use or using same. Any public utility shall have the right to City Secretary z
remove and keep removed all or part of any buildings, fences, trees, shrubs, or other improvements or City of Wylie, Texas -
North 87 deg 34 min 19 sec East and distance of 88.66 feet to a 1/2 inch iron rod with red cap stamped growths that in any way endanger or interfere with the construction, maintenance or efficiency of its
"W.A.I." set for corner continuing along south right of way line; respective systems on any of these easement strips, and any public utility shall at all times have the right (j o
of ingress and egress to and from and upon the said easement strips for the purpose of constructing, Z
North 2 deg 25 min 55 sec West a distance of 1.82 feet to a 1/2 inch iron rod with red cap stamped reconstructing, inspecting, patrolling, without the permission of anyone. This plat approved subject to all U •
O
"W.A.I." set for corner continuing along south right of way line; platting ordinances, rules, regulations and resolutions of the City of Wylie, Texas. < Z
OL I—
North 87 deg 51 min 13 sec East a distance of 159.08 feet to an "X" cut in concrete paving set for corner; c
ca
THENCE North 00 deg 40 min 39 sec West, along the east line of Lot 6 Block B of said addition, a distance of WITNESS MY HAND, THIS THE DAY OF , 2013. Q Cl)
12.00'to an "X"cut in concrete paving set for corner, being the Northwest corner of Lot 6, Block B of said addition, II m X
and along the southerly right of way of aforementioned FM Highway 544; CSD WOODBRIDGE LLC > Q w
THENCE North 87 deg 51 min 13 sec East, along the southerly right of way line of said FM Highway 544 and the U) > }
northerly line of Lot 6, Block B, of said addition, a distance of 32.25'to an "X" cut in concrete for corner; BY: Z 5' Z
O =
THENCE South 02 deg 11 min 49 sec East a distance of 0.85'to an "X" cut found in concrete for corner; Title: z CO H OU
THENCE North 87 deg 34 min 05 sec East, along the southerly right of way line of said FM Highway 544 and the 0 D U
northerly line of Lot 6, Block B, of said addition, a distance of 161.32'to the POINT OF BEGINNING; STATE OF p U —J
O
COUNTY OF ¢O U
CONTAINING within these metes and bounds 2.618 acres or 114,049 square feet of land, more or less. BEFORE ME, the undersigned authority, a Notary Public in and for said county and state, on this day _1 a)
personally appeared , known to me to be the person whose name is Q -c
Bearings shown hereon are based upon an on-the-ground Survey performed in the field on the 23rd day of subscribed to the foregoing instrument and acknowledged to me that he executed the same for the IY -o
•November, 2011, utilizing a G.P.S. bearing related to the Texas Coordinate System, North Texas Central Zone purpose and consideration thereof expressed. Z m
(4202), NAD 83, using City of Wylie Control monuments CM 2 and CM 3, grid values of North 00 deg 40 min 39 sec j
o West(plat-North 00 deg 20 min 08 sec West), along the East line of Hooper Business Park Addition, an addition to GIVEN UNDER MY HAND AND SEAL OF OFFICE oa
the City of Wylie, Texas, as recorded in Cabinet 0, Page 21, P.R.C.C.T. —
SURVEYOR'S CERTIFICATE This day of , 2013.
STATE OF TEXAS
COUNTY OF COLLIN LLI
Notary Public in and for State of Texas ''/^�
KNOW ALL MEN BY THESE PRESENTS: V♦
That I, Leonard J. Lueker, do hereby certify, that I have prepared this plat from an actual on the ground survey of My Commission Expires: QT
the land as described and that the corner monuments shown thereon were properly placed under my personal ..1�
supervision in accordance with the Platting Rules and Regulations of the City of Wylie Planning and Zoning
Commission. CL
W CO
Leonard J. Lueker 4E O Fq Tr I- � I.I.
Registered Professional Land Surveyor tP,,.,s TBp,4-4 < rZ Et
Texas Registration#5714 PRELIMINARY - This
Winkelmann &Associates, Inc. document shall not be A� '�♦
6750 Hillcrest Plaza Dr. #325 recorded for any purpose. 1.� V Q
Dallas, Texas 75230
972/490-7090 (9,0 S U' S 1.2./�O W "W' 00
RV re
0 N
2
m
0
a
0
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a
REPLAT o 0
co O o
WOODBRIDGE CENTRE, PHASE I ADDITION o 6 6 0)
LOTS 6R, 7R, and 8R, BLOCK B o z co co -0
I & G. N. RAILROAD COMPANY SURVEY and the aCD CD cu a
J.W. CURTIS SURVEY, ABSTRACT NO. 196 0 z o
CITY OF WYLIE, COLLIN COUNTY, TEXAS `� 0 6
2.618 ACRES o- 6
N
co
SHEET E.
>-
OWNER: ENGINEER/SURVEYOR: W
CSD WOODc
"Selling a portion of this addition by metes and bounds is a violation WINKELMANN &ASSOCIATES INC. 2ce
of CityOrdinance and State Law and is subject to fines and higan LLC
980 North Michigan Avenue 6750 HILLCREST PLAZA DR., SUITE 325 D
Suite 1280 DALLAS,TEXAS 75230 OF 'p
withholding of utilities and building permits" Chicago, IL 60611 (972)490-7090 O
(312)377-9100 TEXAS ENGINEERS REGISTRATION NO. 89
TEXAS SURVEYORS NO. 100866-00in
M
Wylie City Council
`'`(.A.,,,,„,tr.,'.',, AGENDA REPORT
8•rss7�
Meeting Date: March 26, 2013 Item Number: 2.
Department: Planning (City Secretary's Use Only)
Prepared By: Renae' 011ie Account Code:
Date Prepared: March 6, 2013 Budgeted Amount:
Exhibits: 2
Subject
Consider, and act upon, approval for a Site Plan for Seattle's Best Coffee in the Woodbridge Centre Phase I
Addition, Block B, Lot 7. Subject property generally located south of F.M. 544 and west of Woodbridge
Parkway.
Recommendation
Motion to approve a Site Plan for Seattle's Best Coffee in the Woodbridge Centre Phase I Addition, Block B,
Lot 7. Subject property generally located south of F.M. 544 and west of Woodbridge Parkway.
Discussion
Owner: Clark Street Development Applicant: Dunaway Associates, LP
The applicant is proposing to develop a 550 s.f. commercial/retail establishment on 0.405 acres. The lot is part
of an overall planned development established in 2003 with a Final Plat approved in May 2012. Typically Site
Plans are approved by the Planning & Zoning Commission. However, in accordance with PD 2003-01, all
development plans/site plans shall be approved by the Commission and the City Council.
The owner is subdividing lots 6, 7 & 8 to establish a smaller lot for Seattle's Best Coffee shop. The proposed
use is allowed by right under current zoning as well as the conditions of the Planned Development. There will
be no inside or outside seating. Access to the lot is via an access drive off F.M. 544 to be established by the
accompanying Replat and an access drive & Fire Lane off Woodbridge Parkway.
Lot 7 does not have 30 feet of frontage along a dedicated, improved street as required by the subdivision
regulations. However, the lot incorporates 15' of a dedicated 30' access drive to both FM 544 and Woodbridge
Parkway.
Article 4 of the Comprehensive Zoning Ordinance states that service and loading areas shall not be visible from
a public street; developments unable to meet this requirement are required to have masonry screening walls with
gates. Although placed approximately 80'south of FM 544, the dumpster would be visible from a public street.
The applicant is proposing a 6'-8' high masonry screening wall with gates and added landscaping.
P&Z Discussion
The Commission discussed relocating the dumpster to another location on the site. Due to the size of the site,
other locations were limited. Staff felt that relocating the dumpster along the southern property line with entry
from a major access drive was not suitable in ensuring the best traffic circulation The Commission also
questioned how much walk-up traffic is expected. The applicant stated that the primary focus is drive-thru
Page 1 of 1
Page 2 of 2
traffic with limited walk-up. The establishment meets the parking requirements of the zoning ordinance with 6
parking spaces.
The Commission voted 5-1 to recommend approval of the Site Plan as submitted subject to additions and
alterations to the engineering plans as required by the Engineering Department.
Painted Metal Letters
Mounted on Stone Wall
•
Stone Material $ea �tt�5
Painted Steel Cgffee�
Best
Canopies ® mum4b63M Seattle
Painted Concrete DRIVE THOU
Masonry Panel
__, IT i _ .....
pliii\---- ___L__,,\J ,
[ -----4—ket
6 a
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11111 .
drive-thru window view walk-up window view
Exterior Building Material Area Calculation:
Glazing & Entry Door: 13% of total area
Stone Material: 90% of non-glazing area
Architectural Detail Fiber-Concrete Masonry Panel: 10% of non-glazing area
All signage to be approved by Building Inspection
Exterior Building Materials Seattle's Best Coffee et,
October 22, 2012
15 10" 1.- 1 32'5 Pt
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,t . Seattle's Best
411* 71 1 L--
I I Co,ffee 4
DROVE THRU
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Seattles. Best
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back left
Heat Pump
Mechanical Unit
2 Elevations Seattle's Best Coffee(Dtm
October 22, 2012
rl „,. .:;;Niii!1,,,, LEGEND
FM HIGHWAY 544 EXISTING DRIVE APRON TO BE CLOSED, 41'I+If,
(VARIABLE WIDTH RIGHT-OF-WAY) AND RELOCATED BY OTHERS I"!, ��, ' I�,�IC,, _
FUTURE TURN LANE TO BE DESIGNED FI , Per .ti, PROPERTY LINE
AND CONSTRUCTED BY OTHERS I'���„•py�;i li,��
-- L -� -� EXISTING INFRASTRUCTURE
- S� ; c
— — — - - y - - - - - - - 0 20 a0 PROPOSED SIDEWALK
—" -lo or Ex+� ro —IX sro f >� ' 1 (BROOM FINISH)
oc-Fo fX-20"W SCALE: 1"=20'
i W _ _ _ — — -fo IX 20"NJ `1 IXF 1 vJ I EX-20"�'v EXISTING LIGHT POLE
A
10' LANDSCAPE SUFFER N87.cS.j' -----\ I
I a(- a-0� Exams — i r - - - - , a
— Ec-0rr
— — — — — — UTILIT ^ENT IX—Qv r DRIVE-THRU STACKING SPACE I — — — — I N
/ I 'SETBACK BUILDING I I NEW CONCRETE PAVEMENT
z
0
ui { / ( NEW HEAVY DUTY CONCRETE w
IC
I f PAVEMENT cc
1 PROPOSED M /j / / fl
PRIVATE uTILITY
EASEMENT i oo , I ( / 1
0' z°
R=754.00' 21 i
I / /
NOTES BY SYMBOL Kr
IOU L=27.34' /i > i /
ILO11 o v� CB=N16'46'43 E / ACCESS ROAD TO BE DESIGNED / O PROPOSED #519 SF BUILDING. REFER TO ARCHITECTURAL PLANS.
mo
I CL=27.34' AND CONSTRUCTED BY OTHERS / / ,^ 9 a
I D)L W® / Ili VAN ACCESSIBLE HANDICAP PARKING SPACE, ' o--v
52,925 sff I
/ ` /
Qtco� c
Zoned PD 2003-01
I / 111) PROPOSED CUSTOMER PARKING. > x
o .- .-
0 © 3 �� �v
PROPOSED TRASH DUMPSTER LOCATION. REFER TO ARCHITECTURAL PLANS FOR o 2 LL
/ l\4� SCREENING SPECIFICATIONS.
N.t9'19' 1 71.98' I / i /
{ I �Y ' I / Q © LANDSCAPE AREA.
Q
.S . DRIVE--THRU SERVICE ORDER POINT AND MENU BOARD- SEE DETAIL THIS SET,
/ / Y J 0 FOR PLACEMENT DIMENSIONS. ORDER POINT TO BE PLACED NO CLOSER THAN
0
I< i
I
;T( '' / SO' FROM PICKUP WINDOW, MEASURED ALONG DRIVEWAY.
J1 `-\ �� ,� a� DRIVE-THRU SERVICE CLEARANCE BAR- SEE DETAIL THIS SET, FOR PLACEMENT
1 �, O DIMENSIONS-
p <1, 1 + I ,!.
x 43,431 sf Q q < 8 ) DRIVE-THRU SERVICE PICKUP WINDOW. a
24' PROPOSED< <r-: \ i
Zoned }.ylDu 200'3-01 / /ACCESS � Hkki
u, NEW PAVEMENT AS REQUIRED TO INSTALL UTILITY LINES. PAVEMENT TO BE a
EASEMENT / Q 4711
i / 0 \ / EQUAL OR BETTER THAN EXISTING CONDITION.
// I/ / \\ NO CURB ALONG HEAD OF PARKING SPACES- WHEN LOT 8R IS DEVELOPED, LOT
/ / Q a� <�0> 8R CONTRACTOR MAY PLACE CURB OR PAVEMENT AGAINST LOT 7R PAVEMENT,
DEPENDANT ON FINAL DESIGN OF LOT 8 LAYOUT. .04
CI�� / AREA DRAINAGE INLET. REFER TO GRADING PLAN, THIS SET. �
•
/
a 7 IOS
1 04 �)
/ 0 TRENCH DRAIN- REFER TO GRADING PLAN, THIS SET.
o
/ ® SITE LIGHTING FIXTURE- REFER TO ELECTRIC / MEP PLANS FOR ADDITIONAL
V + Z d /
INFORMATION. (3 PLACES)
Zey 1 '5 /
7 O 1 /- N - - b id
4,;; j ,_
g> I o w / / SITE PLAN NOTES m H
® ,..
..,
i . . , _ I , 3 / / 1. NOTE TO CONTRACTOR: DO NOT DISTURB EXISTING PAVEMENT TO REMAIN O ��'►
6
`' :''_ := / DURING CONSTRUCTION PROCESS. w 0 .
© - Iw t O
/ 2. REFER TO DIMENSION PLAN FOR DIMENSIONS. V C� p V
j ��� i O
( ' 5 /
i 3. ALL PAVING IS CONCRETE, REFER TO SECTION DETAILS. *r V p
10' PROPOSED i i ; q ..n
DRAINAGE EASEMENT \11� 1 i i / / d n.i r rt
` �T'�� 4- BENCHMARK: gq
V� f / CITY OF WYLIE NAD-83 GEODETIC CONTROL MONUMENT CM3, LOCATED ON - b O
I I ��I i / THE SOUTHWESTERLY SIDE OF WYLJE HIGH SCHOOL FOOTBALL STADIUM - V
(- 17, , , AND NEAR THE NORTHWEST CORNER OF FOUNDERS PARK SPORTS FIELD, 0 a t
— ����� �� t 31
15' WATER EASEMENT BEING 31.5 FEET WEST OF THE BACK OF CURB, AND APPROXIMATELY 111 y l� la �
/ \ BY PLAT / FEET NORTH OF THE CHAIN LINK FENCE AROUND FOUNDERS PARK SPORTS r+OS r+ v D.
\ f : i FIELDS. Q O �►
i 6 \ \ ( I ! / / ELEVATION = 520.30T f/� 1�1
e f
, I
/ F � UTILITY EASEPENT1/4_4 -, r : :-- -- \-1_ 1
I—:
8d PLAT T
ift3__ _ _
R=1076.50 r -1 I F4- I / /
L-'11.O3� 10' BUi4D1N SETBACK -�`t ttb z
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CB=N2518'23 E 3 3 z o M /
s"ss CI =11 03' $. S Y K _ _ g _ _ 04 ta ¢co 4� •W .�
� li / ` 7891977'717.1 00-01 vita - - - - - - ��P�E OF TF �+
o 3-CI
SI-8'v D) / XEX,-WW' n EX-S W ' `CF r ••i
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_. -_ --_ _ __ _ I KYLON M. WILSON
2,2 acresI-- - + i
— -Zaneci--P�-2o0a-o1 4,/ t,,a 77520 s
S'
ei/ IOU 5 ACCESS ROAD TO BE DESIGNED . ���� '
,7 Dacca
I .,3 AND CONSTRUCTED BY OTHERS /
co (DATE: 9,�-. .013
moo/ I.13 acres
Zoned PD 2003-01 JOB No.
/ 8000606i
// 1
/ / DRAWN BY:
DDP
/ / / (DESIGNED BY:
/ DDP
CHECKED BY:
KMW
/ DATE:
MARCH 20, 2013
SCALE:
1"=20'
SHEET:
C3.0
r
\ N N Bermuda Grass I . \
N N ( 103 5f) , PI ANT SCI-1FDI JI F
N Bermuda Grass I
NN
( 1 5 1 5f) N.
I TREES QTY COMMON NAME BOTANICAL NAME CAL. CONT. HT. SPREAD
J
N I
Jill
\ i I SHUMARD RED OAK QUERCUS SHUMARDII 3" 65 GAL !4'-IC 5'-7'
Ns N59° 19'2 I ' 55 . 18'
o I 2 SOUTHERN LIVE OAK QUERCUS VIRGINIANA 3" 65 GAL 7'-9' 5'-7'
N.
\ i SHRUBS QTY COMMON NAME BOTANICAL NAME CONT. HT. SPREAD SPACING zo
I \ I 6 0 13 DWF WAX MYRTLE MYRICA CERIFERA 'DON'5 DWARF' 5 GAL 24" - 36" 24"- 36" 36' OC a
I 6 La
La
k 0 4 DWARF YAUPON ILEX VOMITORIA 'NANA' 5 GAL 20"-24" 20"-24" 3' OC. z
s
• O S
3 MAIDEN GRASS MISCANTHUS SINENSIS 'GRACILLIMUS' 5 GAL 3'-5' 2'-3' 3' OC.
JJ 4- ce
Southern Live Oak —.7.-
iI ) ; \ I k 5 NEEDLEPOINT HOLLY ILEX CORNUTA 'NEEDLEPOINT' 7 GAL 2.5' 2'-3' 4' OC. o
<11
I i
NT I
O 4 ROSE ROSA X 'KNOCKOUT' TM 5 GAL 30"-36" 30"- 36' 4' OC. z°
Mexican Feathergrass
2 4' PROPOSED 1 ( I 7) I I GROUND COVERS QN COMMON NAME BOTANICAL NAME CONT./SPACING HT. SPREAD REMARKS
MUTUAL ACCESS / Southern Live Oak ,I . I
Mexican Feather rass X :06-
EASEMENT 1 R Ig(32) ( I ) I I44 AUTUMN SAGE SALVIA GREGGII 'WHITE' I GAL@ 18" OC 10"-I2" 12" y r."'
Autumn Sage "
Decom o ed Granite I ' ` LL
p (5 5f) ` — (34) - —
QtmcOcc
Autumn Sae 8edi
• � I 2,330 5F BERMUDA GRASS CYNODON DACTYLON HYDROMULCH a 3 -`
Mexican Fhathergrass ti' —(2�) Ih��pn fl�Q p1����(7) S ' � m����Illin►. ,dR�lial�ualilril�li►f tp llliiu���. nuumlliURill' �� Q�■IIIIs,�. (I�N III t�l ��• 1+ I t 09 MEXICAN FEATHERGRASS NASSELLA TENUISSIMA 'PONY TAILS' I GAL@ 24" OC I S -24 24" ael>1
�IIf tt*at3 :
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,�nl g111111 illl.~.. 4 • •4".> 4411 • • 3
, .......
! . .�a.q �II'INn il
I allIIIIINtunr
Decom�o5ed Granite ,, __________ ..,......'����� ���� ���f������ 0.�0.�=�a��•=����� 1 1 4
OTHER 2)1 COMMON NAME BOTANICAL NAME GONT.{SPACING HT. SPREAD REMARKS
I....t t
/ (20 sf)
29 SF DECOMPOSED GRANITE DECOMPOSED GRANITE N/A WA N/A 4"THICK LAYER
Needlepoint Holly Jr
5 ! _Oak SIMA(0711
_ z I 1 ` \
4114
/ ( ) SRC) ' - __ 9 5F RIVER ROCK RIVER ROCK COBBLE, 1-3" STONES
River Rock
/ (9 sf) ( 14 0
11141,,t ' ' I Ci\ a p/ R�2� ►11mrAmp Y
/ Dwarf Yaupon Niii , LL1 ` \ 0
/ (4) I I m 1
Mexican Feathergrass i\I O i \ - '
/ ( 1 2) �? flC �, SITE DATA: IMO
0 Bermuda Grass C] v'
/ ( f ,088 sf) I O (1) SITE AREA 17,646 5F z
/ ( I In \ z
1 W ZONING PD 2006-46 ''"
/ CO U ` ADJACENT ZONING PD 2000-46 lemil � E
/ ° j 3 ai � tb
/ op \ TOTAL 5F OF NEW BUILDING 5 19 SF M Oa
0 0 ;:. I
Or. 1N�, ♦ •♦♦ is
(\ Autumn Sage �������^�i�% \ \ LAN DSCAPC REQUI REM ENTS: REQUIRED PROVIDED POI NTS p�q
g ., \ \ CITY OF WYLIE LANDSCAPE STANDARDS G •�+ V
\ Bermuda Grass (33) / . E ' ._ 0 ,o,
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DRAINAGE EASEINcENT (7) Ill d / \ \ 15% OF TOTAL SITE TO BE LANDSCAPE 2,646 SF 3,35G 5F 1 O in t3 a, a
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N 1101 I a
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/ (3) •:; :'t / O \ LANDSCAPING OF PARKING LOTS
/ Autumn Sage /
\ PARKING SPACES SHALL BE WITHIN GO LF OF TREE YES YES
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/ — — _ — — ( I 6) I PARKING SPACES WITHIN 40 LF OF TREE I 0 ;47 BRF +,,
/ / Decomposed Granite t 1 ` �s,► �'4
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o �/ / Autumn Sae LANDSCAPE ISLAND EVERY 12 SPACES YES YES 4 '/ .
/ / \ 18 g UT aii. .
—/ —./ \ ::- PARKING LOT LANDSCAPE AREA 300 SF 300 5F '. 2291 i�%
/ / c5` . - >4,, Autumn Sage I '� TF OF C�'r
(50 SF X 6 SPACES) •'
N.
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N 1I � 1 rN n `v'- . / ___ — — ..— — FRONTAGES (DATE.
LANDSCAPE OF STREET
Dwf Wax Myrtle 4 LANDSCAPE BUFFER NA NA JOB No.
B000606
/ /Rose Rose / I a z DRAWN BY: JMT
' / ( I ) {{ I ) z z TOTAL REQUIRED POINTS = 25
/ Dwf Wax Myrtle Mexican Feathergr�ss < Q w Q CL PER PD 2003-0 I DESIGNED BY: AGB
/ / (2) (28) _ ' — _ — w Q TOTAL PROVIDED POINTS = 30
l — - - - - — / — - - - --- r� � w
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0 �1 D 20 30 T88b U 1-- m DATE:
air .... •..wwnww i Q
MARCH 20, 2013
/ _ ......_ C F-
/ I ` ACCESS DRIVE SCALE: 1'' =10'� D SCALE: 1"=10'
' i j SHEET:
LS1.0
g G • ® Wylie City Council
AGENDA REPORT
1887•
"rE op S'E0
Meeting Date: March 26, 2013 Item Number: 3.
Department: Planning (City Secretary's Use Only)
Prepared By: Renae' 011ie Account Code:
Date Prepared: March 18, 2013 Budgeted Amount:
Exhibits: 2
Subject
Consider, and act upon, approval for EIFS as an appropriate primary exterior facade, in accordance with Article
4, Section 4.3.F of the Comprehensive Zoning Ordinance, for a restaurant remodel (El Pollo Regio) located at
911 E. FM 544.
Recommendation
Motion to EIFS as an appropriate primary exterior façade, in accordance with Article 4, Section
4.3.F of the Comprehensive Zoning Ordinance, for a restaurant remodel (El Pollo Regio) located at 911 E. FM
544.
Discussion
APPLICANT: Luis G. Ramirez (El Pollo Regio)
The applicant has completed a remodel of a restaurant (formerly Popeye's Chicken) to accommodate El Pollo
Regio fast food restaurant. The applicant submitted plans and obtained a remodel permit on January 25, 2013.
The construction plans indicated stucco as the primary exterior material, which is in accordance with current
codes. On February 7, 2013, a lath inspection was scheduled. However, upon arrival at the site, the City
Building Inspector cancelled the inspection because no plans were on-site and the proper materials were not
being installed per permit description and approved plans. Per the Comprehensive Zoning Ordinance Section
4.3.F primary exterior materials shall consist of a masonry material including but not limited to brick, stone,
cast stone, decorative concrete, concrete block, stucco or cementitious fiberboard. Exterior Insulating Finishing
System (EIFS) shall not be considered acceptable primary material and shall not exceed more than 20% of any
facade face.
As installed, all elevations exceed the required EIFS content. The applicant states that the installed EIFS is
durable and meets the intent of the aesthetic appropriateness of the Ordinance. See Exhibit"A"
The applicant is seeking a variance from Council to allow the exterior façade to have more than 20% coverage
of EIFS.
Page 1 of 1
'CEO
4 . + 52013
CIRC7_P BY'
SY N T E X suPr�Y
uur11
February 27, 2013 RECEI\i
MAR 0 6 2013
BY:e
City of Wylie Code,Construction
RE: EIFS;'Stucco Systems
Project: El Pollo Regio
To Whom It May Concern;
My name is Cory Laurence; I'm the owner and president of Circle Supply of Dallas. We are an
authorized distributor for Omega stucco products and we represent many other manufacturers
products that make up stucco, eifs (foam systems with stucco basecoat and stucco acrylic finishes),
and other masonry systems. We have been a distributor for such products for over fifteen years in
Texas as well as products all over the nation.
There have been several questions and concerns regarding the classification of different stucco,
eifs, and other masonry systems that are applied on new commercial projects in different
municipalities. Many cities require masonry products (stucco, stone, block, brick, etc) to meet a
desired ratio in regards to how much is being used on the outside of new construction and allow
other materials such as EIFS, Siding, and other products to be used in smaller amounts to fit the
design needs of the projects. This is typically the case in new construction only.
In regards to the El Pollo Regio restaurant on 544 in Wylie, Texas; the system applied was an
EIFS foam system. The system installed was applied over existing brick therefore meeting the
code requirements by the city in regards to masonry requirements. There is absolutely no
difference in the appearance between stucco systems and Eifs foam systems. Both systems use the
same cementious products and acrylic sand, quartz, and marble finishes. The installation of the
suwtex Stucco Gt Ci.rcle Supply Cowipav 1 j
2561 Merrell i oact
as tlas, Texas 75229
2.14-462-7900
214-453-4173
foam was adhesively applied over the brick using a masonry acrylic basecoat. They then used the
same basecoat to mesh the foam surface and applied an acrylic finish over the basecoat to give the
color and appearance specified. Originally LIFS systems was created to retrofit buildings over
existing masonry products after World War II in Germany, Presently most Eifs systems are
applied directly over the building sheathing for new construction because it gives the architect
unlimited design capability, environmentally friendly, and product longevity. However, on retrofit
construction the Eifs systems having been the most popular solution to remodel and enhance
existing structures.
Again, on this project, the brick and block was installed originally, and the foam was adhered
directly to the masonry products as part of the retrofit. As a result, this method enhanced the look
of the existing system and made the building environmentally friendly. The foam used gives an r-
value of over 4 per inch and gave the building a greater insulation value. This application would he
similar to painting a building in which no permits should be needed, only a much better
application in regards to the products used. The structure and integrity of the building was never
changed, only improved. The system installed also carries a manufacture warranty for labor and
material for 10 years or more.
I hope this letter answered any questions you may have. If you need further assistance, please
contact me at 214-577-1486 or by email claurence@syntexstucco.com. If need be, I'm always
available for a meeting or presentation.
MAR 06 2013
.ry Laurence `
resident/Owner F3y:�
Suwtex Stucco a C%rote Suppttd Comp:10,u
2501 Merrell Foad
Dattas, Texas 7.5229
214-4 62-7900
214-453-4173
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Omega Products international is proud to manufacture only the highest quality products with excellent warranty
plans. All of our products are warrantied to be free from defects for a period of one year from the date of purchase.
Only a proof of purchase is required to receive this warranty; no form needs to be submitted to Omega Products.
Additionally, Omega has multi-year extended warranties for wail systems that utilize Omega products. The length
of the warranty depends upon the combination of products used. The following warranties are available:
YEARS SYSTEM AND/OR PRODUCTS USED
:` ". 'O3.w ry A•; ==- ,. ,:v i exiflarrier With AkT4Flex Finish */**a
10 AkroFlex WM with AkroFlex Finish */** RECEIVED'
5 Direct Applied (Restrictions Apply) */** MAR 0 6 2013
5 Diamond Wall with ColorTek
__:11,..-D__.-1"---- _
2 Diamond Wall or Super Cement
7 Diamond Wall with AkroFlex or OmegaFlex Finish */**
8 Diamond Wall with admix and AkroFlex or OmegaFlex Finish */**
6 Diamond Wall with admix and ColorTek
3 AkroFlex or OmegaFlex Finishes *
5 Akrolastic Finishes *
5 AkroSil Finishes *
5 Super Cement with ColorTek
7 Super Cement with AkroFlex or OmegaFlex Finish */**
10 Diamond Wall PM with AkroFlex or OmegaFlex Finish */**
7 Diamond Wall PM with ColorTek
* 3 years added to the above listed warranties when OmegaFlex/AkroFlex Primer is used
** 2 years added to the above listed warranties when Akrolastic or AkroSil finish is used
xxx 5 years added to the above listed warranties when Crack Isolation System Method Two is used
and 3 years added when Method One is used
To recieve a written warranty, please complete and sign the Application for Written Warranty form (included),
then mail or fax it along with a copy of your contractor's license (where required by the state)to:
Omega Products International, Inc. • 1681 California Ave • Corona, CA 92881 or FAX it to 951.602.6061
P'kroFlex Barrier EIFS
A Class PB Exterior Insulation and Finish System
System Components
Installation & Design Requirements
Adhesives and Base Coats
The following products may be used as an adhesive and/or base coat:
• Substrates must be structurally sound,clean,dry.and free
PRODUCT USE PACKAGING SPECIAL USES of all material that may reduce bonding of the adhesive.
O StyroBond Adhesive Pail Can be used • Maximum allowable deflection of structural wall
(5gal,651b) woodansheathing usedover components is 1/240 of the span. Final expansion and
control joint design and location are the responsibility of
❑ StyroGlue Adhesive or Pail the design professional.
Base Coat (5gal, 551b) • Sealants must be compatible with the adjacent EIFS
components, be approved by Omega Products, and must
o StyroGlue Adhesive or Bag meet ASTM C920 (Type S or M, minimum Grade NS,
DryBond Base Coat (501b) minimum Class 25,and Use 0).Periodic sealant inspections
required per sealant's manufacturer's requirements.
❑ StyroGlue Adhesive or Pail Highly water- • Expansion joints are required at dissimilar substrates.
Plus Base Coat (5gal, 551b) resistant floor lines in wood-framed construction in which lumber
❑ shrinkage will occur, where through wall expansion joints
StyroGlue Base Coat Pail Fiber reinforced, occur, where the EIFS abuts another material, and where
TF (5gal,651b) tintable structural movement is anticipated.
o tiorlal) • Store and apply all component products per the product's
Water-resistive/Air Barrier Assembly( p data sheet.
❑ AkroGuard Water Resistive Air Barrier Assembly consists • Do not use below grade. Terminate a minimum of 8-inches
of a field applied, non•cementitious, flexible coating and joint/ above grade,6-inches above finished grade,or as specified
transition treatments that create a water-resistive air barrier by local code.
assembly. • System must be properly flashed and sealed to prevent
moisture from entering the wall assembly.
FPS Foam Board • Do not apply system when the ambient and surface
Type I EPS board complyingwith ASTM C578 with a nominal pp y y
YP temperatures are below 40°F(4°C).The use of OmegaCure
density of 1 pound per cubic foot, a flame-spread rating of 25 will improve the hydration of cement-based adhesives and
or less, a smoke-developed rating not exceeding 450, and a base coats at low temperatures.
thickness of 1 to 4-inches.
Reinforcing Mesh
AkroFlex Meshes are alkali-resistant woven glass fiber fabrics Primer(Optional)'
specially designed to be used with AkroFlex EIF Systems. Meshes 0 AkroF ex Base Primer is 100% acrylic-based primer
are available in a range of weights that provide different levels of designed to promote bond strength, color consistency and
strength and impact resistance. uniform suction,while increasing water resistance.
❑ Heavy Duty Mesh (20oz): For locations requiring the highest
impact resistance, such as ground floors and high traffic areas. AkroFlex Finishes
Butt joints tightly,do not overlap AkroFlex 100% acrylic based finishes use the latest Dirt
❑ Intermediate Mesh (15oz): For locations requiring additional Pickup Resistance (DPR) technology, to provide long
impact resistance, such as medium traffic areas. Butt joints lasting, weather-resistant, durable finishes that will resist
tightly,do not overlap. discoloration, fading, or mold growth. A wide variety of
❑ Standard Mesh (4.5oz): For locations requiring standard textures are possible depending on the finish choice and
impact resistance, such as second stories or other low traffic application method. Akrolastic (elastomeric) or AkroSil
areas where impact is unlikely. (silicone enhanced)finishes are also available.
❑ Starter Mesh(4.5oz): For wrapping and detail work. )The use of primer and/or AkroGuard will increase the
length o1 the system's warranty.
Dtsclainter Claims warranty
Omega Products International, Inc. (Mane ucte ere beyond the control of Manufacturer; Any Claimant shall notify Manufacturer imme The following is made in lieu of all expressed
rectum]MAKES NO WARRANTY OF HER therefore,no warranty is made,expressed or diataly in writing of any alleged defect in the and implied rights,warranties and canditlom.
CHANTABILIT' OR FITNESS FOR A PAR implied,as to the results obtained from the material.Claimant will provide Manufacturer statulOry or otherwise. The manufacturers
TICUTAR PURPOSE WITH RESPECT TO THE use of the product or against any claims for with a reasonable and exclusive opportunity only obligation shall be to replace such man
PRODUCT(S)SOLO HEREIN TM recommit. Infringement of patents resulting'rem use to investigate and test for the alleged defect. city of products proven to be defective within
datlons,suggestions,statements and techre of the product.Under no circumstance shall For any claim that Is not valid Claimant agrees one year following the date of manufacture.
cal data are based on the bet knowledge Manufacturer be liable for Incidental or con to pay omega's reasonable cturges.including provided that the alleged defective product it
available to Manufacturer and are given far sequential damages arising out of the use travel and labor associated with investigation returned prepaid to the manufacturers plant
inlormational purposes ONLY and without or the Improper application of the product. of suco claim, and is accompanied with proof of purchase
any responsibility for their use It is expressly Before applying the product,the user stall do and batch number.
understood and agreed,as a condition o the termlne the suitability of the product for his/ Technical Assistance
use of this product,that the buyer's sole and her independent use assuming all risks and PRbDUCT3 INTERNATIONAL.
Ilebll whatsoever In connection therewith. Technical assistance and information is avail
proec u ct remedy for c'claimed shell
i be thetive dY
product against Manufacturer aball be the This witting constitutes a complete and ezehe able by calling Omega PredueU IMsrnational,
replacement of products actually preen to She statement of the understanding between Inc.at(600)600.6634 or FAX(951)520.2594
be defective Handling and use of the prod Manufacturer and Buyer. or by email at info@omega-products.com. The Professional's Choice
exBarrier EIFS
A Class PB Exterior Insulation and Finish System
AkroFlex Barrier Exterior Insulation and Finish System
(EIFS) is a lightweight, multi-component exterior wall
,, .•Finish Coat
assembly. EIFS can resemble traditional stucco,while offering
additional energy efficiency, design versatility, weatherability, • : ••• ••Primer(Optional)
and durability. For these reasons, EIFS has become one of o•' ' ,-:•"'.• ••
the most popular cladding options with billions of square ,9• .a
feet installed on buildings around the world. Omega Products Base Coat
International is a leader in the EIFS industry with decades of o..... .
successful installations. .' '•••• Mesh
o, o:
•i ., �, •. Sheathing
System Description •,
The AkroFlex Barrier EIF System is a Class PB barrier + j')
Foam Board
system designed to keep moisture on the outer surface of ►�
the wall and out of the wall assembly The AkroFlex Barrier
•
System consists of EPS foam board adhesively attached •'•Adhesive
over approved, properly prepared sheathing. A base coat
is applied over the foam board with fiberglass mesh fully
embedded in the base coat. Lastly, primer (optional) and
AkroFlex 100%acrylic finish are applied.
AKROFLEX EIFS ADVANTAGES
Design Considerations FEATURES BENEFITS
• May be applied over the following: Energy Efficient/ Reduces operating energy costs
• Steel or wood framed construction with the following Green due to increased wall insulation
substrates: and reduced air infiltration
-- ASTM C1396 water-resistant gypsum sheathing Design Flexibilit
-ASTM C1177 glassmat faced gypsum sheathing g Y an Can h pefa or ed into virtually
any shape or design and is
- ASTM C1325 cement boards available in a wide selection of
-ASTM C1278 gypsum fiber panels colors and textures
- Exterior grade or exposure 1 plywood
- Exposure 1 OSB Lightweight Reduces the structural load
requirements
• Poured concrete or masonry
• May be applied over fire-resistive-rated construction Weather-Resistant Protects integrity of the building
without adversely affecting the rating or is available in envelope
EIFS specific fire-resistive-rated assemblies
to Durable Fade,crack, abrasion,and dirt
• Available in non-combustible assemblies pickup resistant;low life cycle costs
• May be panelized to meet project construction needs
• Visit www.omega-products.com for additional design and System Warranty Up to 15-years when used
in combination with other
installation requirements, including the 1CC-ES ESR-2064 Omega products
report, specification (0P901), standard system details
(APB), and individual product data sheets
Uses Approved by: Date:
The AkroFlex Barrier System is an excellent exterior wall
cladding for new or retrofit commercial, residential, or
institutional projects. For framed walls in IBC Type V Group
R1 R4 or IRC construction,an AkroFlex water managed system
EIF must be used.
OMEGA
PRODUCTS INTERNATIONAL
"NrillINIIWI ..- — The Prnfecc,nnnl'e f'hnire
Renae 011ie
From: ricardo perez iillimlimillimillIW
Sent: Friday, March 08, 2013 4:08 PM
To: Renae 011ie
Subject: Polio Regio Wylie
Mrs. 011ie
The system we are submitting is the same system and meets all the ASTM standards as the Dryvit. The proposed
Dryvit system shows the product being installed directly to the exterior sheathing. We installed the Omega system
over the existing brick. Therefore,there was no reason to apply a roller applied weather barrier and a water proof joint
compound. The building itself already has a moisture barrier behind the brick. In addition, all brick structures are
installed to create a natural drainage cavity between the brick and moisture barrier in the event of incidental water
intrusion. In this particular case,which may even be over kill,the foam was installed over the brick by adhesivly
applying the basecoat using a notched trial vertically. This also allows for incidental water drainage between the foam
and brick. As a result,this systems has two methods of water drainage. One between the brick and original moisture
barrier,two, between the foam and brick.
Hopefully that explains it.
If you have any questions please do not hesitate in calling me.
Ricky Perez
El Polio Regio
siIIIMIllik
Renae 011ie
From: Elias Rodriguez eamilWArsokersgsimmimirriraismito
Sent: Friday, March 08, 2013 3:17 PM
To: Ricky Perez;
Subject Re: Fwd: Polio Regio Wylie
Good afternoon Renae,
This email is regarding the EIFS issue at the Polio Regio at 910 FM 544 Wylie Texas. Our company drew
the initial and current drawings that were submitted to the city of Wylie for approval . In light of the the
manufactures recent indication that EIFS is in their professional opinion considered a form of masonry, we
believe that the applicant complies with current building codes due to the similarity between the materials in
terms of appearance while providing less of a structure load on the existing building. I understand that the
maximum allowable EIFS on the exterior is 20% of the existing structure, however this is an existing
building that met local building codes when it was built. The building was built in accordance with
architectural and engineering criteria,specifications as provided in the approved plans. Furthermore, EIFS
was utilized to minimize any additional weight on the existing load bearing walls of this structure as current
structural capacity is not known. Requiring Polio Regio to install stucco on over 80%of the exterior may or
may not affect the load on the existing exterior walls due to it's higher density. The appearance of EIFS is
similiar to stucco and in my opinion would not impact the current building codes.
Regards,
From: Renae 011ie
Date: March 8, 2013,8:38:39 AM CST
To: Ricky Perez11111111111,
Subject: RE: Polio Regio Wylie
Mr. Perez,
Can you briefly explain the difference in the system you are proposing and the Dryvit
System that I have attached?Do you have more detailed specification sheets of the
product than the letter and warrant Mr. Ramirez gave me?
Also,you are correct in the fact that the existing masonry is still in place. However,
the ordinance states that the exterior of the building is masonry. Meaning the finish
product that you see is masonry. Painting the building does not take away the fact
that the masonry is still the exterior material. I do agree with you that painting the
building is not as appealing. EIFS is allowed,but you exceed the 20%as allowed by
the ordinance.Dryvit Svstem.pdf Dryvit.pdf
For the meeting on the 26th,if you could be prepared to explain to City Council how
the material is/was applied.The sample that you showed us might be a good visual
for the Council to see also.
Once I have typed up the report I will forward it to you. Be aware that Council has
the option to approve,deny or modify your request.
Thank you and it was a pleasure meeting with you all as well.
Renae'011ie, MCP, Planning Director
300 Country Club Road, Wylie,Tx 75098
-----Original Message--
From: Ricky Perez folIMINIMMIIIMIONIC
Sent:Thursday, March 07, 2013 8:46 PM
To: Renae 011ie
Subject:Polio Regio Wylie
Mrs. 011ie,
First of all, I want to thank you for taking the time yesterday to talk to us. It was a
pleasure meeting you.As we were saying yesterday,we need help with our
situation.We would like to go to city council and plea our case. We are going to
explain why the use of Eifs,which is a type of stucco,is more durable,efficient,
environmentally friendly,and it also helps with insulation. Lets not forget that the
masonry required by city ordinance is still there. Painting the building would have
been way cheaper but we didn't take that direction. We need to let the city know
that the materials we used are UL approved with a 10 year warranty.A little side
note,the materials that are being used in the construction of the city theatre, are
from the same provider and most are the exact same material that we used in our
building.We want to work with the city to resolve this situation so we can start
doing business as soon as possible.Thank you for your time,we appreciate your
help.
If you have any questions or comments please do not hesitate in calling me.
Ricky Perez
El Polio Regio
� . OF tyipt 4
Wylie City Council
`'` '. . AGENDA REPORT
8•rss7..
Meeting Date: March 26th, 2013 Item Number: 4.
Department: City Manager Office (City Secretary's Use Only)
Prepared By: Jeff Butters Account Code:
Date Prepared: March 13th, 2013 Budgeted Amount: NA
Exhibits: 1
Subject
Consider and act upon, Resolution No. 2013-09(R), a resolution of the City of Wylie Texas authorizing the
filing of an application with the State Energy Conservation Office for the Innovative Energy Demonstration
Grant Program; Authorizing the City Manager or her designee to act on behalf of the City of Wylie, Texas in all
matters related to the application; and pledging that if funding for this project is received the City of Wylie,
Texas will comply with all project requirements of the State Energy Conservation Office.
Recommendation
Motion to adopt and approve, Resolution No. 2013-09(R), a resolution of the City of Wylie Texas authorizing
the filing of an application with the State Energy Conservation Office for the Innovative Energy Demonstration
Grant Program; Authorizing the City Manager or her designee to act on behalf of the City of Wylie, Texas in all
matters related to the application; and pledging that if funding for this project is received the City of Wylie,
Texas will comply with all project requirements of the State Energy Conservation Office.
Discussion
The Texas Comptroller of Public Accounts, State Energy Conservation Office (SECO) has submitted a request
for applications, for the Innovative Energy Demonstrations Grant Program.
Grant awards cover 80% of the costs of the purchase and installation of renewable energy including solar
electricity, wind turbine, and solar thermal. Public entities applying for the Grant are responsible for 20% of the
cost and installation. City staff partnered with Axium Solar (based in Plano, TX) to explore the feasibility of a
SECO application for renewable energy. Axium designed a 55 kw pv solar system which would be installed on
the roofs of Wylie City Hall and the Library.
The system would include education kiosks in the lobbies and an electric vehicle charging station in the parking
area. For reference, the solar pv system currently installed on the Rec. Center roof is a 29 kw system. The two
new installations will be tied into the system already installed on the Rec. Center and will comprise one large
solar pv system.
The match amount for the City of Wylie is $40,000. The proposed system will generate approximately $8000
per year at today's energy prices and the "payback" would take approximately 5 years, if energy prices remain
constant. The grant has been written and submitted (due to time constraints) and our chance of award is high. If
the Council should choose not to appropriate and expend $40,000 for this project we will withdraw our grant
application.
Page 1 of 1
RESOLUTION NO. 2013-09(R)
A RESOLUTION OF THE CITY OF WYLIE, TEXAS AUTHORIZING
THE FILING OF AN APPLICATION WITH THE STATE ENERGY
CONSERVATION OFFICE FOR INNOVATIVE ENERGY
DEMONSTRATION GRANT PROGRAM; AUTHORIZING THE CITY
MANAGER OR HER DESIGNEE TO ACT ON BEHALF OF THE CITY
OF WYLIE, TEXAS IN ALL MATTERS RELATED TO THE
APPLICATION; AND PLEDGING THAT IF FUNDING FOR THIS
PROJECT IS RECEIVED THE CITY OF WYLIE, TEXAS WILL
COMPLY WITH ALL PROJECT REQUIREMENTS OF THE STATE
ENERGY CONSERVATION OFFICE.
WHEREAS, the State Energy Conservation Office (SECO) has approximately
$2,000,000.000 available as grant funding for eligible public entities to install renewable energy
technology demonstrations.
WHEREAS, the City of Wylie in the State of Texas, is qualified to apply for project
funds under the Request for Project Applications.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE
CITY OF WYLIE:
SECTION 1. The City of Wylie, Texas, City Manager, or her designee, is authorized to
request grant project funding under the SECO Request for Project Applications of the Innovative
Energy Demonstration Grant Program and act on behalf of the City of Wylie in all matters
related to the grant project application and any subsequent project contract that may result.
SECTION 2. If the grant project is funded, the City of Wylie will comply with the
requirements of the Texas Comptroller of Public Accounts and SECO.
SECTION 3. The local government will allocate and expend the necessary monies to
support this grant project and then seek reimbursement from SECO on a timely basis.
SECTION 4. The grant project funds and any project-funded equipment or facilities will
be used only for the purposes for which they are intended under the project.
SECTION 5. The grant activities for this project will comply with the Innovative
Energy Demonstration Grant Program requirements guidelines.
Resolution No.2013-09(R)-Innovative Energy Demonstration Grant Program Page 1 of 2
State Energy Conservation Office
DULY PASSED AND APPROVED by the City Council of the City of Wylie, Texas
this 26th day of March, 2013.
Eric Hogue, Mayor
ATTEST:
Carole Ehrlich, City Secretary
Resolution No.2013-09(R)-Innovative Energy Demonstration Grant Program Page 2 of 2
State Energy Conservation Office
Our Mission...
...to be responsible stewards of the public trust,
CITY OF WYLIE to strive for excellence in public service and to
enhance the quality of life for all.
DATE: March 19, 2013
TO: Council
FROM: Renae' 011ie, Planning Director
RE: Work Session- Establishing a Historic Review Commission
Whereas the Downtown Historic District (DTH) has been established and deemed a vital part of
Wylie's character and worthy of preservation, staff is seeking direction on the establishment of a
Historic Review Commission (HRC) for the purpose of reviewing and recommending an action
to the City Council of proposed new construction or substantial renovation, or other duties as
deemed necessary by the Council.
There are many benefits of creating an HRC, including but not limited to participation in the
National Historic Preservation Program, providing tax incentives for historical resources, and
applying for grants-in-aid by the Secretary of the Interior. It also puts in place a tool whereby we
as a city can foster guidelines to preserve landmarks and historical resources that make "Wylie"
Wylie.
Throughout Wylie's boundaries are properties or buildings that may or may not be landmarks but
without doubt contribute to the overall historic character of Wylie. The HRC would be
instrumental in overseeing such compliance not only in the Downtown Historic District, but
throughout the city in regards to historic properties and landmarks, to insure the orderly, efficient
and appropriate growth and development of historic Wylie.
The attached draft ordinance is presented for Council consideration and direction.
The cities of Grapevine, McKinney, Plano, and Rockwall were researched to determine a basic
guideline for the draft ordinance.
Sincerely,
Renae' 011ie
Planning Director
300 Country Club Drive • Wylie,Texas 75098 • 972.516.6000 • www.wylietexas.gov
DRAFT ORDINANCE
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF WYLIE,
TEXAS, CREATING A NEW DIVISION OF THE WYLIE CODE OF
ORDINANCES; ESTABLISHING A HISTORIC REVIEW
CPMMISSION; AND PROVIDING FOR AN EFFECTIVE DATE OF
THIS ORDINANCE.
WHEREAS, the City of Wylie is renowned for its historic and cultural heritage;
and
WHEREAS, the Downtown Historic District is within definable geographic
boundaries with properties or buildings that may or may not be landmarks but without
doubt contribute to the overall historic character of Wylie, and is a valuable resource
worthy of preservation; and
WHEREAS, cultural and historic resources enhance the quality of life for
individuals living in, working in, and visiting the City of Wylie.
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF
THE CITY OF WYLIE, TEXAS:
SECTION 1. Findings Incorporated. The findings set forth in the ordinance from
which this division is derived are incorporated into the body of this division as if fully set
forth herein.
SECTION 2. Definitions. For the purposes of this division, the following terms,
phrases, words and their derivation shall have the meaning given herein:
(a) Commission when used herein shall mean the Historic Review Commission of
the City of Wylie, Texas.
(b) Commission Member when used herein shall mean the members of the Historic
Review Commission.
(c) City when used herein shall mean the City of Wylie, Texas.
(d) District when used herein shall mean the Historic District boundaries as set
forth and amended by the Comprehensive Zoning Ordinance and Official
Zoning Map.
(e) Staff Liaison when used herein shall mean the Planning Director of the City of
Wylie, Texas, or his designee.
Draft Ordinance
Establishing the Wylie Historic Review Commission Page 1 of 5
(f) Substantial renovation means alterations to the exterior of existing buildings
that change the placement or design of windows, doors or other exterior
features of the building such as coping or pilasters; an increase in the floor area
of the building greater than 10 percent; adding new exterior building materials
that do not match the existing materials.
SECTION 3. Establishment of the Historic Review Commission. There is hereby
created and established within the city the Historic Review Commission for the
purpose of, among other things, reviewing and recommending an action to the
Planning and Zoning Commission and/or City Council for proposed new
construction or substantial renovation, revisions to the ordinance, and to consider
future amendments and long range goals of the Historic District or Landmarks.
The Commission will act in an advisory capacity to the City Council.
SECTION 4. Number of Members; Appointment; Terms. The Commission shall
consist of seven members to be appointed by the City Council. The city council
shall endeavor, to the extent reasonably available, to appoint at least four citizens at
large and the remaining three from the following categories:
Member(s) in good standing with the Downtown Merchants Association
Member(s) in good standing with the Wylie Historic Society
Historian
Owner of or resident or tenant in a landmark property
Commission members shall be appointed by the City Council for a term of two
years; provided, however, that the members of the first Commission to serve shall
be appointed so that three (3) members shall serve one (1) year terms and four (4)
members shall serve two (2) year terms. It is further provided that no member may
serve more than three (3) consecutive terms on the Historic Review Commission;
provided, however, should a Commission member's replacement not be qualified
upon the expiration of any term of a Commission member, then that Commission
member shall holdover on the Commission until a qualified replacement
Commission member has been appointed. Each Commission member shall serve
without compensation, but may be reimbursed for actual expenses approved in
advance by the City Council.
SECTION 5. Commission Member's Qualifications. Each Commission member
shall be a qualified voter. Each Commission member shall reside in, work in, or
have a demonstrated outstanding interest in the historic traditions of the City of
Wylie, and shall not be an employee of the city. Each Commission member shall
have any other qualification as the City Council deems necessary and appropriate.
SECTION 6. Meetings. The Commission shall meet at least once each month at
such time and place as shall be fixed by the Commission by its standing rules,
Draft Ordinance
Establishing the Wylie Historic Review Commission Page 2 of 5
which meetings shall be open to the public. Special meetings may be called by the
chairperson or by written request sent to the chairperson or vice-chairperson by
three members of the Commission. Minutes shall be kept of all such meetings, and
any special meetings, with copies of said minutes and any other reports to be
transmitted to the City Council and the City Manager. The Commission shall have
technical and logistical support provided as designated by the City Manager.
SECTION 7. Vacancies. When vacancies occur on the Commission, the City
Council shall appoint, by majority vote, a replacement to serve the remainder of the
term.
SECTION 8. Removal. Each Commission member serves at the pleasure of the
City Council and may be removed at the discretion of the City Council.
Commission member absences shall be controlled by Article VIII of the City's
Charter.
SECTION 9. Quorum; Voting. Four (4) Commission members shall constitute a
quorum of the Commission for the purpose of conducting its business, exercising
its powers and for all other purposes. No action of the Commission shall be valid
or binding unless adopted by the affirmative vote of a majority of those
Commission members present and voting.
SECTION 10. Officers. The Commission shall have a chairperson and vice-
chairperson whose terms shall be one year. The chairperson and vice-chairperson
shall be elected by the Commission members. Neither the chairperson nor vice-
chairperson shall serve as an officer for more than two (2) consecutive terms. The
chairperson shall preside over meetings and shall be entitled to vote upon each
issue. The vice-chairperson shall assist the chairperson in directing the affairs of the
Commission. In the absence of the chairperson, the vice-chairperson shall assume
all duties of the chairperson.
SECTION 11. Powers and Duties.
(a) The Commission shall act principally in an advisory capacity to the City
Council and the city staff in any matter pertaining to development within the
Historic District.
(b) The Commission shall have the power to:
(1) Develop, for City Council approval, a set of bylaws governing rules of
procedure for their meetings and operation;
(2) Review and recommend an action to the City Council and/or Planning
and Zoning Commission for proposed new construction or substantial
renovation as it relates to historic preservation;
(3) Recommend designation of historic districts and landmarks;
Draft Ordinance
Establishing the Wylie Historic Review Commission Page 3 of 5
(4) The Commission shall advise and make recommendations to the City
Council pertaining to, among other things, policies and procedures of
the District as identified in the Comprehensive Zoning Ordinance;
(5) Encourage public outreach/education/awareness programs;
(6) Establish criteria to be used in determining whether certain buildings,
land, areas, and districts should be designated as heritage resources;
(c) All powers and duties prescribed and delegated herein are delegated to the
Commission, as a unit, and all action hereunder shall be of the Commission
acting as a whole. No action of any individual Commission member is
authorized, except through the approval of the Commission or City Council.
(d) The Commission shall not have the power to obligate the city for funds and/or
expenditures or incur any debt on behalf of the city.
(e) The Commission shall have any other power and/or duty as prescribed and
authorized by the City Council.
SECTION 15. Savings/Repealing Clause. All provisions of any ordinance in
conflict with this Ordinance are hereby repealed to the extent they are in conflict; but such
repeal shall not abate any pending prosecution for violation of the repealed ordinance, nor
shall the repeal prevent a prosecution from being commenced for any violation if occurring
prior to the repeal of the ordinance. Any remaining portions of said ordinances shall
remain in full force and effect.
SECTION 16. Severability. Should any section, subsection, sentence, clause or
phrase of this Ordinance be declared unconstitutional or invalid by a court of competent
jurisdiction, it is expressly provided that any and all remaining portions of this Ordinance
shall remain in full force and effect. Wylie hereby declares that it would have passed this
Ordinance, and each section, subsection, clause or phrase thereof irrespective of the fact
that any one or more sections, subsections, sentences, clauses and phrases be declared
unconstitutional or invalid.
SECTION 17. Effective Date. This Ordinance shall become effective immediately
upon its adoption and publication as provided by law and the City Charter.
DULY PASSED AND APPROVED BY THE CITY COUNCIL OF THE CITY OF
WYLIE, TEXAS, on this day of , 2013.
Draft Ordinance
Establishing the Wylie Historic Review Commission Page 4 of 5
Eric Hogue, Mayor
ATTEST TO:
Carole Ehrlich, City Secretary
Draft Ordinance
Establishing the Wylie Historic Review Commission Page 5 of 5
City Council Meeting
Reinventing Wylie ' s
Communications Program
Draft Report Review: Cooksey Communications
and City Manager Mindy Manson
Tuesday, March 26, 2013
Key Takeaways
m Audit process : an initiative for meaningful change
■ Strategies in plan will help achieve change
m Requires communications function restructuring
• Requires resource shifts, added resources
• Council support will help facilitate change
• Timely opportunities = imperative to change now
• Many "A" priorities for the next 3-6 months
• Improvements are feasible, will make a
measurable difference
Charge to the Consultant
. Review existing communications materials,
processes and practices ; identify opportunities
■ Develop key objectives and strategic
recommendations
• Elevate City communications to better engage
internal and external audiences
L: Help communicate that the City:
Is a responsible steward of taxpayer funds making sound,
strategic decisions
Is a vibrant, attractive community with quality growth opportunities
Charge to the Consultant
(continued)
m Marshal existing resources , capitalize on our
strengths
■ Develop systems and processes to integrate and
align communications efforts
. Drive strategic, proactive communications
Plan Development Process
■ Mayor/City Council interviews
m Meetings with City Manager and Public
Information Officer
External stakeholder interviews
m Residential leader focus group
■ Extensive review of City of Wylie
communications materials and processes
m Comparable city research , evaluation
■ Attendance at City events, meetings
Situational Analysis
• Wylie: a city on the rise ; positive stories to tell
and imminent opportunities approaching
• More awareness desired beyond City borders
3 Challenge: Wylie' s a relatively small fish in a big
Metroplex pond ; competitive marketplace for
attention , media coverage
■ Challenge : limited resources for marketing
communications
n- Current communications are significantly
enhanced from past; Wylie stakeholders
generally feel well informed
Situational Analysis
(continued)
• Opportunity to improve communications now:
Current efforts loosely coordinated, often reactive
Key communications vehicles exist (web, signage, printed
materials, e-updates, PEG TV, etc.)
Positive initiatives underway or coming soon
• Lake Pointe medical complex
• B&B movie theater
• Kroger Marketplace
• New bluegrass event as part of July Jubilee
• Transportation infrastructure enhancements
• Relatively new municipal facilities
• Potential new spring arts festival in 2014
Target Audiences
�■ Residents
■ Homeowners/neighborhood associations
■ Civic groups, religious institutions
m Wylie businesses, employees
Businesses and residents outside Wylie
■ Media (primarily in DFW, but also beyond)
■ City staff and City Council members
County, state and federal elected officials
Surrounding municipalities
Li Professional organizations
■ Influential regional groups
Key Messages
Wylie is :
One of the region ' s fastest-growing cities
Convenient to the job/lifestyle amenities of a major
metro area, while retaining its small-town atmosphere
A great residential value, with superior public services
and schools, low crime, highly rated fire department
Home to a charming, historic downtown
Host to unique, family-friendly festivals/events
A great place to do business with a growing market,
abundant land , redevelopment opportunities
Strategic Recommendations
Four overarching communications objectives:
1 . Improve communications structures & processes to
drive messaging consistency and achieve
efficiencies
2. Elevate external communications programs
3. Enhance internal communications to support
external messaging
4. Maximize media relations opportunities
Objective : Structures / Processes
• Key strategic recommendations :
Allocate non-core communications duties to other City
staff or external resources
Add resources to assist with strategic
communications, such as an external agency
Create an annual editorial calendar of strategic
communications, including monthly themes
Develop mini-plans for imminent economic
development and event milestones
Coordinate with the Wylie EDC, Chamber and ISD on
proactive communications beyond City borders
Develop and train key staff on a crisis
communications plan
Objective : External Communications
• Key strategic recommendations :
Conduct an annual resident survey; publicize results
Ensure timely, relevant content is added daily to the
City website, social media and public access channel
Align all external communications with editorial
calendar and monthly themes
Partner with the ISD's communications/journalism
program for content creation
Increase involvement of City Council and City staff in
regional organizations
Host community breakfasts and town hall meetings
Objective : Internal Communications
■ Key strategic recommendations :
Provide a quarterly City Council work session update
on communications activities
Enhance weekly internal reports from City Manager
Improve process for sharing media coverage
internally
Inform City staff about communications themes
through employee newsletter, Intranet, e-mails
Conduct regular internal education events for staff
Objective : Media Relations
m Key strategic recommendations :
Develop a proactive media relations campaign tied to
monthly themes in the editorial calendar
Create and implement mini-plans for upcoming
opportunities such as grand openings, events
Periodically submit guest articles to regional media
outlets
Ensure website newsroom and social media are
frequently updated , to serve as a news source
Conduct in-person meetings with key media
Develop and train staff on a media policy
Measurement and
Implementation
m Benchmarks are needed to evaluate success of
plan implementation , such as resident survey
■ Implementation of strategies is itself one
measure of success
n Not all recommendations can be implemented
immediately - prioritization is essential
City Manager is actively exploring
implementation options on key strategies
Budgetary Implications
is Implementation of the recommended strategies
will require resource shifts and added resources
■ Items with costs associated include :
Ongoing assistance from an external agency
Annual resident survey
Reinstating memberships in regional organizations
Hosting breakfast events, town hall meetings
Production of significantly more video content for the
website and public access channel
Next Steps
m Finish assessment of budgetary implications,
potential resource shifts
m Based on resource assessments, adjust "A"
priority strategies as needed
Map out specific plan for implementation over
next 3-6 months
In particular, plan proactive communications on
movie theater, other upcoming opportunities
Key Takeaways
m Audit process: an initiative for meaningful
change
■ Strategies in plan will help achieve change
m Requires communications function restructuring
■ Requires resource shifts, added resources
• Council support will help facilitate change
m Timely opportunities = imperative to change now
Li Many "A" priorities for the next 3-6 months
n Improvements are feasible, will make a
measurable difference
City Council Meeting
Reinventing Wylie ' s
Communications Program
Tuesday, March 26, 2013
CITY OF WYLIE
DRAFT FOR REVIEW:
COMMUNICATIONS AUDIT
REPORT AND STRATEGIC
RECOMMENDATIONS
Taking Communications to the Next Level
cofsEY
COMMUNICATIONS
Presented by
Cooksey Communications
March 2013
TABLE OF CONTENTS
Acknowledgements .3
Executive Summary 4
Introduction and Background .6
Communications: An Essential Function of City Government .6
Charge to the Consultant .7
Methodology .8
Situational Analysis 10
Situational Overview .10
Opportunities, Issues and Competition 12
Target Audiences 15
Key Messages 16
Current Marketing Communications Activities 16
Strategic Recommendations 23
Improve Communications Structures and Processes 23
Elevate External Communications Efforts 25
Enhance Internal Communications 28
Maximize Media Relations Opportunities 29
Next Steps: Implementation 31
Timeline/Prioritization of Strategies 31
Measurement of Results 34
Implementation Considerations .. 36
Budgetary Implications 38
Conclusion 39
Appendices 40
Synopsis of Comparative Research ..41
City of Wylie Communications Audit Report and Plan Page 2 of 44
ACKNOWLEDGEMENTS
Cooksey Communications would like to formally express its appreciation to the City of Wylie
for the opportunity to partner on the development of a comprehensive communications plan.
We would like to acknowledge the tremendous investment of time and energy on the part of City
Manager Mindy Manson, Public Information Officer Craig Kelly, and the numerous civic,
business and residential leaders in Wylie who participated in the communications audit and
contributed their valuable input to the planning process.
Special recognition is also due to the Mayor of Wylie and members of the Wylie City Council
for their contributions to this plan and support of the communications planning process.
City of Wylie Communications Audit Report and Plan Page 3 of 44
EXECUTIVE SUMMARY
The City of Wylie is a great community with many positive attributes and communications
opportunities, including exciting economic development and event milestones taking place now
or in the near future.
Yet Wylie has a communications challenge, and responding to that challenge requires
immediate, meaningful change in order for progress to be made. The good news is that this
change is feasible,provided the City maximizes its use of limited resources and, in some cases,
commits more resources to proactive communications efforts.
The challenge stems from Wylie's status as a relatively small but growing city in a metropolitan
region of more than six million people, with a highly competitive market for media coverage and
for attention from prospective businesses and residents. Wylie wants more of that attention, in
order to continue driving high-quality growth and community success.
While Wylie receives external awareness comparable to other similarly sized cities, and
stakeholders within the City generally like its public information efforts,which are implemented
with a small-but-dedicated staff, Wylie wants to be a regional leader, not just"one of the pack."
Wylie made a strategic decision to upgrade its communications by undertaking this
comprehensive audit process over the past few months. Through this process, the consultant has
identified tangible improvements that can be made immediately—or in the near-term future—to
enhance the effectiveness of the City's communications program.
This report's strategic recommendations provide a roadmap for achieving four key objectives:
1) Systemic improvements to communications structures and processes;
2) Elevated external communications activities;
3) Enhancements to internal communications programs; and
4) Significant upgrades to media relations efforts.
Specifically,the consultant has identified the following strategies as the 10 most critical and
urgent for achievement of the City's proactive communications goals:
City of Wylie Communications Audit Report and Plan Page 4 of 44
1) Allocate non-core communications duties to other City staff or external resources, so the
PIO can focus on higher-priority needs.
2) Provide additional resources to assist the PIO with strategic communications, such as an
external PR/marketing agency.
3) Map out specific 2013 communications priorities and an editorial calendar of themed
monthly communications.
4) Develop and implement mini-communications plans for imminent economic
development and event milestones such as the B&B Theater and Kroger Marketplace
openings, and marketable events such as the Pedal Car Races and July Jubilee.
5) Coordinate closely with the Wylie EDC, Chamber and Downtown Merchants Association
on proactive media relations strategies that go beyond the Wylie News and Neighbors Go,
to ensure opportunities aren't slipping through the cracks.
6) Create, distribute and collect resident surveys to establish communications benchmarks,
as well as to gather feedback on other city services and amenities. Publicize the results.
7) Ensure timely, relevant content is added daily to the City website, social media outlets
and public access channel.
8) Develop a crisis communications plan, as well as a media policy and guidelines for staff,
and train key staff members.
9) Conduct media training for all spokespersons.
10)Provide quarterly City Council work session updates on communications activities and
progress, to keep implementation of this plan on track and inform internal stakeholders.
Please be sure to note that the consultant and City Manager have identified a number of strategic
recommendations that are ranked as "A"priorities, meaning they should be implemented over
the next 3-6 months. This will require a significant, speedy commitment of support and resources
from the City Council and staff in order to meet this timeline.
Cooksey strongly recommends making this commitment, since the City has several timely, high-
profile opportunities to generate positive external awareness over the coming months. These
opportunities should not be missed!
The following plan outlines the City of Wylie's situation in greater detail, including
recommended key messages for consistent communication across all channels, specific strategic
recommendations in the four focus areas identified above, a timeline divided into immediate,
near-term and longer-term strategies,potential budgetary implications and suggested
benchmarking tools for evaluating results.
City of Wylie Communications Audit Report and Plan Page 5 of 44
INTRODUCTION AND BACKGROUND
Communications: An Essential Function of City Government
We operate in an increasingly complex and time-constrained world where information is
recognized as a primary capital asset.
How and what an organization communicates often defines that entity in the minds of its key
target audiences and constituents. It is essential, therefore, that an organization such as the City
of Wylie develop and implement strategic communications initiatives that are consistent and
cohesive and that work to advance the City's key messages and general policy objectives.
Communication refers to more than an organization's dissemination of consistent messages and
distribution of communications vehicles. It also encompasses how the organization takes in
information,relates to its constituents, listens to their concerns or questions, and responds
accordingly. This interaction is equally important when evaluating communications strategies
and will be addressed in this plan.
It should be noted that strategic communication is not the sole responsibility of City staffers who
are specifically tasked with communications duties as part of their job description. All City
elected officials, employees, residents and businesses are, officially or unofficially, part of the
City's communications team, and they help to define, shape and communicate the City's
messages to various key audiences.
Consequently, effective communication needs to be part of the fabric of the City of Wylie; it
must be top-of-mind for all City staff and leaders as they go about interfacing with the public and
other key constituents via phone, written correspondence or in-person meetings. It is a shared
responsibility that all City leaders and employees—at all levels and within all departments—
must integrate into every facet of their work, to ensure that Wylie residents and businesses, as
well as audiences outside of Wylie, receive the proper messages and can further help
communicate the City's key messages.
City of Wylie Communications Audit Report and Plan Page 6 of 44
Charge to the Consultant
The City of Wylie retained Cooksey Communications to conduct a review of existing
communications materials and processes, and to develop key objectives and strategic
recommendations. This will enable the City to leverage its resources to more effectively and
efficiently communicate with its target audiences.
Specifically,the purpose of this plan is to:
• Help the City of Wylie elevate its internal and external communications to a level that
effectively engages Wylie residents,businesses, employees and visitors in key City
initiatives and programs, and informs them about the city's responsible stewardship of
taxpayer funds;
• Implement marketing communications strategies that will help the City of Wylie position
itself as a vibrant, attractive community for quality growth in the minds of current and
future residents,visitors,businesses and workers;
• Marshal existing resources and capitalize on the strengths of City programs, initiatives
and leadership for maximum effect;
• Develop systems and processes that will enable the City to foster the integration of
communications at all levels and be more proactive, rather than reactive, in responding to
crises and inquiries by the media and the public; and
• Align communications activities to support the advancement of the City's strategic goals
for 2013 and beyond.
City of Wylie Communications Audit Report and Plan Page 7 of 44
Methodology
To initiate the communications audit process, Cooksey Communications first held a planning
meeting with City Manager Mindy Manson and Public Information Officer Craig Kelly to
discuss current communications processes, resources and outcomes. Subsequently, Cooksey
Communications developed a timeline of activities against which the firm would measure
progress, a set of questions to guide stakeholder interviews and a list of stakeholder groups that
needed to be interviewed for input on communications activities, needs and recommendations.
The key activities performed during the communications audit included:
• Initial planning meeting/interview with Mindy Manson and Craig Kelly
• One-on-one interviews with:
- Mayor Eric Hogue
- City Council members:
o Mayor Pro Tern Kathy Spillyards
o Councilmember Diane Culver
o Councilmember David Goss
o Councilmember Bennie Jones
o Councilmember Nathan Scott
o Councilmember Rick White
• One-on-one interviews with external stakeholders:
- Wylie Chamber President Mike Agnew
- Wylie Economic Development Corporation Senior Assistant Gerry Harris
- Wylie ISD Executive Director of Communications Ian Halperin
- Birmingham Land Trust Executive Director Jon Lewis
- Downtown Merchants Association Board Member Bobby Heath
- Downtown Merchants Association President DeDe Burke
- Former City Councilmember Red Byboth
- Public Arts Advisory Board Member Lynn Grimes
- Wylie News Reporter Judy Truesdell
- Unable to schedule interviews with Sam Satterwhite, Raymond Cooper and Marvin
Fuller, to date (will continue trying to schedule)
• Focus group with residents
- Joey Lewis
City of Wylie Communications Audit Report and Plan Page 8 of 44
- Gilbert Tamez
• Attendance at City's 125th anniversary mural unveiling
• Attendance at November 13, 2012 City Council meeting
• Review of external and internal communications materials and vehicles, including but not
limited to:
- City of Wylie Web site
- City- and Chamber-produced publications
- Wylie e-mail updates
- Departmental/program brochures
- TV programming
- Media outlets that cover or could potentially cover Wylie news and events, including
Wylie News, The Dallas Morning News/NeighborsGo, Dallas Business Journal,
Collin County Business Press, and others
• Review of comparable cities' corporate communications department structures, budgets
and materials; interviews with key personnel; comparison to previous city
communications plans and best practices evaluated by Cooksey
• Review of State of the City information
• Review of City organizational chart and budget
• Periodic discussions with Mindy Manson and Craig Kelly
• Review of draft strategic recommendations with Mindy Manson in March 2013, to
discuss prioritization of strategies,budgetary and implementation-related implications,
and the optimal format for presentation of the final plan to the Mayor and City Council
City of Wylie Communications Audit Report and Plan Page 9 of 44
SITUATIONAL ANALYSIS
Situational Overview
Wylie is a city on the rise in fast-growing Collin County, and is in the enviable position in being
in one of the most economically dynamic metropolitan areas in the U.S. Wylie itself has
experienced tremendous growth over the past decade, although that growth rate has slowed more
recently, and the city has many wonderful stories to share. In particular, Wylie this year is
witnessing the opening of a new medical complex, an impressive movie theater, a distinctive
Kroger Marketplace offering groceries and much more, and the launch of a new Downtown
Merchants Association bluegrass music event as part of the annual July Jubilee, among other
positive community news and milestones.
Wylie has an existing tagline, "The City Between the Lakes," although that identity isn't
uniformly marketed and is not well known outside of the city borders—or even within its
boundaries. Yet the City's residents, civic leaders, business leaders and institutional partners are
proud of the community and know it is making significant strides. The City also recently
celebrated its 125th anniversary, recognizing a significant milestone in the community's history.
Additionally, the Downtown Merchants Association has a"Discover Downtown Wylie"
marketing slogan, and the Association has contemplated a"shop local"marketing campaign but
has limited resources to undertake such marketing or other public relations efforts.
The City would like to get more recognition outside of its borders for its amenities, success
stories and community events. At the same time, Wylie is challenged by the fact that, in a
Metroplex of approximately six million people, its population is only a little more than 40,000
and its location is not convenient for many of the top mainstream media outlets. Additionally, as
a suburban bedroom community with little tourism or convention activity, Wylie doesn't have a
robust hotel and motel tax income that might serve as a source of funds for an aggressive
marketing and advertising campaign, or for the sort of infrastructure and economic development
enhancements that might make the community more distinctive in the eyes of outsiders.
Wylie has introduced a number of new public information and communications initiatives in
recent years, including a redeveloped website, an enhanced social media presence, the Nixle
emergency notification service, improved Customer Relationship Management system, and tools
City of Wylie Communications Audit Report and Plan Page 10 of 44
for Code Enforcement. Stakeholders in the community generally feel the City has done a pretty
good job delivering timely information to them about City Council activities, City initiatives and
other news. Yet there remain significant opportunities for improvement, both in terms of better
using the communications vehicles currently available (website, social media, public access
channel, etc.), and in terms of expanding communications efforts through strategic,proactive
media outreach and use of emerging communications tools. The communications program also
needs a more strategic, less tactical focus, tied back to consistent delivery of the City's key
messages, and proactive seizing of timely news opportunities to improve awareness of Wylie's
positive attributes.
In particularly, with a desire for greater awareness beyond the City's borders, as well as a need to
enhance communications within the City to key stakeholders and potential brand ambassadors,
Wylie has an immediate opportunity to improve the way it communicates. In so doing, it can re-
shape the image and messages it presents to the world, and expand its communications to a wider
variety of audiences to drive the City's objectives of continued vitality and quality growth.
The Communications Plan below outlines a series of recommendations to ensure that:
• The City has a communications plan in place for 2013 and beyond, as well as structures
and processes that emulate the best practices of peer communities, to help achieve
efficiencies and drive key objectives.
• The City is making optimal use of its existing communications resources and applying
them properly to the highest priority public information and communications activities.
• The City is prepared to handle communications issues and crises that arise over time,
both taking advantage of opportunities in the spotlight and deftly deflecting unwanted
attention.
• The City is proactive in seeking and capitalizing on media and communications
opportunities, increasing the visibility of City spokespersons and significantly improving
the consistent, effective delivery of key messages.
• The City broadens and deepens its communications outreach, creating an effective
dialogue with diverse audiences, as well as with the private sector and important
audiences outside Wylie.
• The City's overall communications mindset is strengthened, with a clear focus on two-
way communications, a consumer-driven approach, an abiding commitment to
continuous improvement and an understanding that communications is a part of every
city employee's job.
City of Wylie Communications Audit Report and Plan Page 11 of 44
Wylie is in the midst of a transformation that will change the way the City is perceived,both in
the short-term and beyond that period. Implementation of this Communications Plan in a
strategic, proactive manner is absolutely critical, as the changes the City is undergoing now
create a timely, topical opportunity to boost the City's image.
Opportunities, Challenges and Competition
The City of Wylie has a good story to tell,but doesn't tell it often enough and doesn't
communicate consistently to all of its key audiences. This presents an opportunity to enhance
and expand the City's communications program, to contribute to the City's achievement of its
quality growth and vitality objectives.
We heard during the stakeholder interviews that Wylie has a number of existing,positive
attributes and emerging opportunities that lend themselves to proactive communications,
including the following:
• Status as one of the fastest-growing, most dynamic communities in Collin County and the
Metroplex, which is one of the nation's most dynamic regions
• New economic development, retail and special events that have recently occurred or are
coming soon:
o New medical complex
o New movie theater, with one of the largest movie screens in Texas
o A distinctive Kroger Marketplace offering groceries and much more
o The launch of a new Downtown Merchants Association bluegrass music event as
part of the annual July Jubilee
• Small-town, family-friendly community feel
• Proximity to large population centers, major hubs of business activity(Downtown Dallas,
the Telecom Corridor/Bush Turnpike, etc.) and big-city lifestyle/cultural amenities
• Growing transportation infrastructure facilitating regional connectivity(including
reasonable proximity to the Bush Turnpike, a potential connection to DART's planned
Cotton Belt rail line, extension of Woodbridge Parkway, etc.)
• Quality, affordable housing stock
• An active and engaged citizenry
City of Wylie Communications Audit Report and Plan Page 12 of 44
• Highly rated schools with outstanding facilities, amenities and programs
• Highly rated public safety assets, including low crime and an ISO Class 1 rating for
Wylie Fire Rescue, ranking it in the top 1/10 of one percent of agencies nationally
• Valued parks and recreational assets, including the relatively new Recreation Center,
recently reopened Community Park and lake proximity
• Architecturally significant, modern Municipal Complex(City Hall, Library and
Recreation Center)
• A growing number of public art assets, particularly at the Municipal Complex and in the
City's parks
• An historic downtown district with increasing vibrancy
• Distinctive community festivals and events:
o Pedal Car Races
o July Jubilee
o Wylie Championship Rodeo
o Taste of Wylie
o Boo on Ballard
o Wylie Arts Festival/Christmas Parade/Tree Lighting
o Potentially coming in Spring 2014, a new Arts Festival on the "back porch" at the
Municipal Complex
The City also has an opportunity to elevate its communications efforts because,up until now, its
external communications efforts have sometimes been less proactive and strategic than would be
optimal. In part, this is because communications resources have been occupied on non-core
communications tasks, or on communications activities that could potentially be handled by
other internal or external resources, or that could be prioritized differently.
At the same time, the City faces some notable challenges and issues that affect its ability to
consistently deliver a positive communications message to key stakeholders. These include:
• Limited awareness of Wylie and its offerings beyond the City's borders
• Fierce competition for top-of-mind awareness and media coverage in a metropolitan
region of more than six million people
• Located more than 20 miles from downtown Dallas, including many of the media outlets'
headquarters/facilities
City of Wylie Communications Audit Report and Plan Page 13 of 44
• Limited staff communications resources and limited city resources, generally, due to
status primarily as a bedroom community and limited hotel/motel funds
• Staff's need to focus primarily on core public information duties mean that proactive
media outreach and other strategic communications efforts often fall by the wayside
• Target audiences have differing preferences for how they like to receive information
(online, social media,printed publications,broadcast media), and information must be
available in both"push" and"pull" formats as well as repeatedly delivered via each
channel, to ensure message processing by recipient
• Much of community's growth took place 2005-2008, so growth story is no longer as
compelling
• Lack of consensus on how much to market downtown versus other areas, and whether
historic attributes are a positive or too backward-looking (e.g., "Wide Awake Wylie")
• Residents on west side of community are oriented significantly towards Murphy and
Plano due to those communities retail and other amenities, and because more jobs are to
Wylie's south/west
• Great Municipal Complex but"back porch"not developed yet
• City entryways aren't nicely and clearly market with gateway signage like some
communities have
• Former perceptions still linger: blue-collar community with higher crime rate,
inaccessible from Dallas
• Limited media coverage of this area, due to cutbacks at The Dallas Morning News and
lack of easy accessibility for broadcast media
• While the lakes help others know where we are,there hasn't been significant
development around the lake and, consequently, related marketing opportunities are
limited
In communication to its current and prospective residents and businesses, as well as media and
other target audiences across the region, Wylie faces competition from other communities who
have some similar stories to tell and, in some cases, possess greater resources with which to
market themselves. According to the stakeholder interviews, the following communities are
among those with which Wylie competes or compares itself(not an exhaustive list), or
communities that are known beyond their borders in a way that Wylie would also like to be
known:
• Murphy
City of Wylie Communications Audit Report and Plan Page 14 of 44
• Sachse
• Plano
• Richardson
• Garland
• Rockwall
• Rowlett
• Allen
• McKinney
• Frisco
• Grapevine
• Canton
These and other communities across North Texas, the entire state and the nation offer many
examples of communications practices that can be emulated by Wylie, to the extent afforded by
the City's budget and marketable amenities.
Target Audiences
The following audiences must be communicated with effectively and consistently, in order for
Wylie to achieve its marketing communications objectives:
• Residents
• Homeowners/neighborhood associations
• Civic groups and religious institutions in the community
• Wylie businesses and their employees
• Businesses and residents elsewhere in the Metroplex
• Media(primarily in the DFW market, and beyond, as warranted)
• City staff
• City Councilmembers
• County, state and U.S. elected officials
• Surrounding municipalities
City of Wylie Communications Audit Report and Plan Page 15 of 44
• Affiliated professional organizations (i.e.,National League of Cities, Texas Municipal
League, International City Managers Association, 3CMA City-County Communications
& Marketing Association, etc.)
• Influential groups in the Metroplex (North Central Texas Council of Governments,North
Texas Commission, Dallas Regional Mobility Coalition, Metroplex Mayors Association,
etc.)
Key Messages
Wylie stands apart because it is:
• One of North Texas' fastest-growing communities over the past decade
• Conveniently located to the job and lifestyle amenities of a major metropolitan area while
retaining its small-town atmosphere
• A great residential value, while also offering superior public services, strong schools, low
crime and a highly rated fire department
• Home to a charming, historic downtown
• Host to unique, family-friendly community festivals and events throughout the year
• A great place to do business, with a growing market for products and services, access to a
strong workforce, and abundant land and redevelopment opportunities
Current Marketing and Communications Activities
The City of Wylie utilizes many different media vehicles and materials to communicate
information to its key constituents. Cooksey Communications reviewed the primary vehicles as
part of the communications audit process.
Website
The City of Wylie website (www.WylieTexas.gov) is one of the primary ways that Wylie
disseminates its information to the public at large. The site was redesigned a few years back and
offers a simple and visually pleasing home page. The bulk of the "important" information is
available on the homepage: news stories, council information, video on demand, city events, etc.
The scrolling image block on the top right is a tad outdated, highlighting a"new" Municipal
Complex (which is now a couple of years old) and could likely be used to promote more recent
City initiatives.
City of Wylie Communications Audit Report and Plan Page 16 of 44
Additionally, there are various items on the website that are inconsistently updated, such as the
homepage calendar, and broken links appear from time to time. The press release newsroom has
a good amount of content, though it hasn't consistently been updated, either, and gaps in time
between press releases (sometimes of more than a month—such as Oct. 2012 to Jan. 2013)
occasionally appear.
eWylie Newsletter is a monthly electronic newsletter that is sent to more than 5,500 subscribers.
The stated purpose of the e-newsletter is to drive readers back to the website for more
information. The product is heavy on visuals and light on content. On some smartphones, the
email comes across as all text with the images bunched at the end. This loses the visual appeal
that is seen in an actual email inbox. It would be worth considering a more smartphone-friendly
distribution mechanism such as Constant Contact. The newsletter should also consistently
promote other communications channels such as social media and public access TV.
eWylie Agenda Updates are sent out twice monthly to anyone who has subscribed to receive the
Council agenda for the upcoming week. These are text-heavy e-newsletters that provide a link to
the full agenda and one or two upcoming events.
Wylie Living Print Newsletter is a two-sided, full-color, 8.5"x 11"newsletter that is distributed
to more than 14,000 homes each month in utility bills. The newsletter is a well-done printed
product, containing timely and relevant information. Some format improvements could be made
for a cleaner look, and content should be tied in to the recommended monthly themes, to provide
a strategic, organizational element that reinforces key messages for readers. The newsletter
should also consistently promote other communications channels such as social media and public
access TV.
Media Relations
The City only has one full-time communications staffer, PIO Craig Kelly, and that puts all of the
media relations duties on his plate, in addition to core public information functions. The City
produces and distributes approximately 25 press releases a year. The format of the press releases
is a tad bulky (footers and headers on each page)but the content is generally good. The City
could probably produce press releases more regularly, use simpler media advisories to generate
media interest in attending/covering special events, and more proactively promote economic
development activities (groundbreakings, openings, etc.) and milestones (125th anniversary,
Wylie Legislative Day, etc.) in order to generate the types of stories desired by the City Council.
City of Wylie Communications Audit Report and Plan Page 17 of 44
Additionally, more guest article opportunities could be sought in the Wylie News,NeighborsGo,
Collin County Business Press, Dallas Business Journal and other target media outlets.
The releases posted on the website for 2012 included:
• 10/19/2012 Boo on Ballard(last posted press release for the year)
• 10/19/2012 Excellence in Financial Reporting
• 10/17/2012 Change Your Battery
• 10/03/2012 Fire Prevention Week
• 10/03/2012 Whitt Racing
• 09/26/2012 Recreation Center Award
• 09/07/2012 National Night Out
• 09/05/2012 Service Center Ribbon Cutting
• 08/17/2012 West Nile Virus Update
• 08/09/2012 GFOA Award
• 08/07/2012 West Nile Virus
• 07/24/2012 Municipal Complex Brick Design Award
• 07/24/2012 Recreation Center Award
• 07/24/2012 Customer Service Initiative
• 05/31/2012 Stage 2 Water Restrictions
• 05/15/2012 Summer Reading Club
• 04/20/2012 Librarian of the Year
• 04/19/2012 Pedal Car Race
• 04/15/2012 Boards and Commissions
• 03/26/2012 Call for Artists, Olde City Park Mural
• 03/26/2012 Call for Artists, Community Park
• 03/11/2012 Change Your Battery
• 02/08/2012 Wylie To Host K-9 Trials
• 02/08/2012 Trails Master Plan
• 02/08/2012 State of the City Address
It seems there are important releases missing, such as a release touting the City's 125th
anniversary and related activities. An editorial calendar planned out in advance for the year, and
pre-planning for PR opportunities in coordination with the Wylie Economic Development
Corporation, Chamber of Commerce. Downtown Merchants Association and Wylie ISD, would
City of Wylie Communications Audit Report and Plan Page 18 of 44
help ensure key opportunities are not missed and that the newsroom is kept well-stocked with the
most pertinent, timely information that may be of interest to media and public.
Digital Signage
The PIO produces content for the digital signage located outside of the Municipal Complex, as
well as for the television screen in the City Hall foyer. The foyer screen is frequently dark,
leading to missed opportunities to communicate key messages when visitors come to City Hall to
pay bills or conduct other business. As with the other communications vehicles, both digital
displays should be used to reinforce the City's key messages and monthly communications
themes, as recommended below.
Connection Magazine
This is the Chamber's bi-monthly printed magazine, which is sent to more than 36,000
subscribers. The PIO produces an occasional guest article for the publication. The editorials are
well written with timely content and good images. They reach a large audience in Wylie, Sachse,
Murphy and Lavon. The City should map out the editorial topics for the year to make sure the
most timely, relevant content is being supplied.
Proclamations
These are issued by the Mayor's Office, and the PIO frequently helps draft copy for these. For
example, in 2011 the PIO drafted 28 proclamations.
Departmental Communications Materials
The City of Wylie employs a full-time Public Information Officer and that is the only staff for
the Communications Department. However, many of the departments (Parks & Recreation and
the Police Department) handle a large amount of the communications materials and information
on their own. Other than Parks &Recreation materials, Cooksey did not review the materials
produced by other departments. However, there should be an effort made to coordinate all
communications city-wide, to ensure that monthly communications themes are reinforced across
all communications vehicles and to ensure consistent delivery of the City's key messages.
Advertising
The PIO creates advertising for the City Arts Festival, but the actual ads are paid for out of the
hotel & motel tax funds. Throughout the year, the PIO also creates ads for free placements the
City is given such as a back cover ad in the In and Around Newcomers Guide produced by the
City of Wylie Communications Audit Report and Plan Page 19 of 44
Wylie News and distributed to 36,000 homes in the area. The City also typically places a
"Congratulations Graduates" ad and 'Best of Wylie City Employees" ad in the Wylie News. The
PIO also designs ads for the Downtown Merchants Association that are paid for out of their
budget(Boo on Ballard, Pedal Car Race, Street Dance) and placed in the Wylie News and
Connection Magazine. Ads are generally well done, although these extra duties take some time
away from the PIO's core public information and media relations duties.
Collateral Materials
At various times throughout the year, the PIO creates posters, signs, brochures, rack cards, fliers,
etc. for events such as the City's art festival and holiday events such as the tree lighting. The
materials are well designed and produced, but appear to be fairly time-consuming, taking the PIO
away from core public information, media and other communications duties.
Internal Policies and Guidelines
The City of Wylie has the following documents to help guide communications:
- Media Policy: This is a draft document that is a basic outline of the processes in place
when dealing with media. The current draft needs to be finalized and shared
throughout the City, and media training should be provided for the City's key
spokespersons.
- Social Media Policy: This policy includes policies for social media for both external
audiences and employees. The policy is a good starting point and should be updated
each year to reflect the changes in the social media landscape.
- Crisis Communications Plan: The City has an emergency response plan that
admittedly needs updating and finalization. It outlines the roles of the PIO during a
crisis but it certainly not a true crisis communications plan. Cooksey recommends
development of a true crisis communications plan to guide the City in how it should
communicate with key stakeholders in the event of a crisis (as opposed to operational
responses).
- Style Guide and Graphics Identification Manuel: A one-page document outlining the
guidelines for color and font use in the logo exists. The City could benefit from a
more in-depth style guide, especially with other departments creating their own
communications materials.
- Communications Plan: The City does not currently have a thorough communications
plan in place. They do have an outline of the duties fulfilled by the PIO, but it does
not include an editorial calendar/timeline or other traditional elements of an annual
City of Wylie Communications Audit Report and Plan Page 20 of 44
communications plan. Cooksey recommends that the PIO be given assistance with
development of a true strategic plan for the year, including an editorial
calendar/timeline, discussion of media targets and opportunities, etc. Mini-plans
should also be prepared throughout the year, on an ad hoc basis, for emerging issues
and opportunities.
Internal Communications Vehicles
City Manager's Weekly Report: City Manager Mindy Manson sends a weekly report to the
Council that provides various updates over various departments from the past week, in addition
to the upcoming items for the following Council meeting. Although communications updates are
typically included, it may be worthwhile to more prominently highlight recent communications
activities, to ensure the City Council is keenly aware of initiatives undertaken and results
achieved. The updates have previously included, and will continue to include, a list of
communications materials created during the past week, a brief description of how each piece
was distributed, and any feedback received or results generated (including media placements).
The communications update should also be enhanced to include a reminder about monthly
communications themes and the City's key messages pertaining to each theme, so Council
members can reinforce those messages when interfacing with constituents and other audiences.
Monthly Employee Newsletter: The City has a monthly employee newsletter distributed with a
message from the CM on the front page. The newsletter is folksy in tone, but the content is
generally timely and includes good photos and reminders. The internal newsletter should be used
to reinforce the monthly communications themes and key messages, so all City staff can
reinforce those messages in their interactions with the public.
Cable Channel 41
This channel is available to City residents using certain TV providers. It is also available "on
demand" online. This feature is prominently featured on the homepage of the website. The
channel content is limited, however,primarily featuring live Council meetings and subsequent
replays of the most recent meeting. When it is not playing, the channel offers scrolling black and
white text of the date, temperature, and info about various City amenities/programs such as the
animal shelter. The channel could be used to greater benefit if the PIO had greater bandwidth to
produce more video content, as well as rotating slides featuring themed key messages about the
City and recent news announcements.
City of Wylie Communications Audit Report and Plan Page 21 of 44
Personal Interactions
Previously, the City hosted a"Mayor's Breakfast"to which the public were invited for a town-
hall type dialogue. This has not happened recently, and some sort of similar event targeting the
general public, or at least neighborhood association and civic leaders, would be worth reviving.
Nixie
Citizens can sign up through this service to receive emergency alerts, weather warnings, road
construction updates, and other time-sensitive community information. Public Safety officials are
responsible for sending alerts, and the PIO provides community information. The PIO, working
with the Fire Marshal, implemented Nixle and worked with the company to continue the service
free of charge. The information goes to more than 3,200 subscribers.
Phone Lines
We have not observed a standard on-hold message that is used for calls placed on-hold during
normal business hours; instead, on-hold music is offered. If the City's phone system has the
capability of including on-hold messages, this is a missed opportunity to promote upcoming
events and reinforce the City's key messages to callers.
Utility Bill Stuffers
Occasionally the City produces and distributes 1/3-page print pieces designed for communicating
special programs and events. They are sent to more than 14,000 homes when needed. These are
generally fine.
Social Media
There are links to the City's social media pages on the website home page, as well as in the
City's e-newsletter distributed to residents.
• Facebook: The Wylie, TX City Hall page is nicely set-up but does not appear to have
consistent content. During January 2013, the limited number of posts were fairly"salesy"
and not very personal. The page could benefit from more posts of pictures and activities
in addition to pushing the upcoming events and information. The page needs a much
stronger identity. This is not the highest priority, but if the City is going to be on social
media, it should be done more effectively and consistently. There is another City of
Wylie, Texas page that was started and is run by a Councilmember, which has some
regular photo updates. There exists the possibility for confusion between this page and
the official City page. If the City page can be enhanced and used more consistently, the
City of Wylie Communications Audit Report and Plan Page 22 of 44
secondary, non-official page should probably be eliminated (or retitled for greater clarity)
to prevent confusion.
• Twitter: There is not currently a City-managed Twitter account. More and more
organizations are using Twitter as their primary social media channel, so this may be
worth revisiting, if the PIO's bandwidth for added duties can be freed up.
• Flickr: The City-run Flickr page has a large amount of photos and is publicized at the
bottom of e-newsletter communications from the City. It doesn't appear to have the most
up-to-date photos but does have a lot of images from major events.
STRATEGIC RECOMMENDATIONS
The Communications Plan includes recommendations to achieve four top-line objectives, all of
which will make the City more entrepreneurial and results-driven in its communications efforts.
Please note that all strategies are divided by priority in the Next Steps/Timeline section of this
document, and that costs associated with the recommended strategies, where known, are also
discussed in the Budgetary Implications section of this document.
Note that items designated an"A"priority should ideally be implemented within the next 3-6
months, "B"priorities should be implemented within the next 6-12 months, and"C"priorities
should be evaluated for longer-term implementation.
Objective #1: Improve Communications Structures & Processes to Make
Efficient Use of Resources and Drive Effective Message Delivery
Resource Allocations
• Determine which of the duties currently being undertaken by the Public Information
Officer, which are not core communications duties, can be reallocated to other City
resources (e.g., IT department, Parks & Recreation, etc.) or to outside resources
(Chamber, Downtown Merchants Association). Get the PIO out of the business of
planning event logistics,providing A/V support to other City departments (this is already
being shifted), responding to operational queries submitted via the City's Customer
City of Wylie Communications Audit Report and Plan Page 23 of 44
Relationship Management system, designing ads and brochures for the Downtown
Merchants Association, etc. Website maintenance and updates for each department need
to be handled primarily by those departments, with close oversight by the PIO to ensure
message/format consistency. ("A" priority)
• Provide additional resources to assist the PIO with core communications tasks:
o Hire an external PR/marketing agency to assist with strategic planning, media
relations and marketing, or alternatively, de-centralize some communications
responsibilities (staff a PIO in Police and Fire, for example). ("A" priority)
o Partner with the Wylie ISD's journalism/communications program(and/or with
Collin College) to bring in interns to assist with communications tactics such as
creation of content for public-access channel and website. ("A" priority)
Strategic Planning and Message Alignment Across All Communications Vehicles
• Create an annual communications plan and an editorial calendar of themed monthly
communications, aligned with the City's key messages and schedule of events, and
emphasize each month's theme across all communications channels (printed materials,
eWylie News, website, etc.). ("A" priority) Suggested editorial calendar topics are as
follows:
o January: City Council's Annual Goals/City Budget
o February: Public Safety& Security
o March: Land Use/Economic Development
o April: Neighborhoods/Residential Living
o May: Public Services & Infrastructure/Pedal Car Races
o June: Parks &Recreation/Summer Programs
o July: Public Art& Culture/July Jubilee
o August: Education/Back to School
o September: Transportation& Mobility/Wylie Rodeo
o October: Downtown Wylie/Boo on Ballard
o November: Community Involvement Opportunities/Civic Groups
o December: Year in Review/Holiday Parade & Tree Lighting/Arts Festival
• Develop and distribute a key message document to all department heads and City
spokespersons, including Mayor and Council, to ensure consistency in communication of
key positioning statements. ("A" priority)
• Create a crisis communications plan that is aligned with the City's emergency response
plan, and train key staff on the plan. ("A" priority)
City of Wylie Communications Audit Report and Plan Page 24 of 44
• Pool resources. Hold regularly scheduled calls/meetings with EDC, Chamber and ISD to
develop and implement proactive, forward-looking PR/communications plans for
upcoming groundbreakings, openings, news announcements and other milestones. ("B"
priority)
• Help selected depai talents create communications plans, and incorporate their plans into
the City's annual master communications plan. ("B"priority)
Objective #2: Elevate External Communications Programs
Evaluating Needs and Benchmarking Successes
• Develop an annual resident survey to assess perceptions of City communications
materials (and potentially public services), and use the survey results to reallocate
resources away from lower-priority communications vehicles to those with greater
perceived usefulness. ("A"priority)
• Publicize the City's responsiveness to resident input from the survey, to show citizens
how their input led to meaningful enhancements. ("A"priority)
Brand Positioning
• Since "The City Between the Lakes"tagline isn't used consistently and isn't widely
perceived as credible by key stakeholders, consider re-formulating the tagline to
something more aligned with the City's key brand messages. ("C" priority)
• The existing"Discover Downtown Wylie" slogan for downtown might marry well with
an umbrella city slogan/tagline such as "Discover Wonderful Wylie." Consider seeing
how to align those slogans/taglines, along with those used by the ISD and other City
institutions. ("C"priority)
Electronic Communications
• Keep the City website current at all times, including the newsroom and calendar, and
address broken links. The homepage content should also be refreshed to showcase and
reinforce the City's key messages, and regularly updated news content should tie in to the
annual editorial calendar for themed communications. ("A"priority)
• Regularly update the City's social media channels and ensure content relates back to the
City's branding key messages and editorial calendar. The Facebook page is better suited
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for use to promote festivals, events, and Parks and Recreation-related activities and news
than for more general city news, and should be used consistently by the Library and
Recreation Center staff. ("A" priority) The City should consider creating a Twitter page
and linking it to the Facebook page, so simultaneous updates can be made. Social media
is not the highest priority until resource allocations are addressed, due to the time
required for social media maintenance. ("B" priority)
• The eWylie News bi-weekly electronic newsletter needs to be strategically planned to
reinforce key messages and the City's editorial calendar of communications themes. It
also needs a design refresh to ensure cross-platform smartphone display compatibility,
which could be achieved through use of a third-party design/distribution platform. ("B"
priority)
• The website was recently rebuilt and is adequate for the time being, in terms of
navigability and design, although it could use an upgrade as the City continues to evolve.
("C"priority)
• Initiate a campaign to build up its subscriber database for City electronic
communications, including eWylie News and social media subscribers. ("C" priority—
after setting up effective updates by staff)
Printed Communications
• The two-sided Wylie Living newsletter mailed in utility bills to City residents is generally
well done. As with all of the City's external communications, it needs to be purposefully
populated with content that's connected to the City's branding key messages and aligned
with the monthly calendar of communications themes. ("A" priority)
• Create more, easily digestible summaries (such as one-page fact sheets) featuring new
City initiatives, economic development successes, and other key issues that can be made
available at City Hall and other City facilities, handed out at speaking engagements,
given to HOAs and businesses for use in their newsletters, featured on the City website,
and be used elsewhere throughout the City's communications efforts. ("B" priority)
• Event flyers,posters,brochures and other collateral marketing materials are fine,but are
likely taking too much of the PIO's attention away from other core communications
duties. This issue should be addressed through resource reallocations or supplementation,
as discussed above. ("A" priority)
City of Wylie Communications Audit Report and Plan Page 26 of 44
• Plan and submit guest columns in the Chamber's Connection Magazine that are directly
linked by theme to the editorial calendar described above. ("B" priority)
Broadcast Communications—Public Access Channel
• Make better use of the channel by uploading a calendar of upcoming events, news
announcements and other relevant communications. Staff will need outside help with
this. ("A" priority)
• Get assistance from the school district's journalism/communications students to produce
more video content, such as themed interviews with the Mayor, City Council and
department heads on key communications topics or programs touting the City's
distinguishing amenities (Municipal Complex, parks and recreational facilities, festivals
and events, history, etc.). ("A" priority)
• Better promote the public-access channel offerings, via the website, e-communications,
social media and printed communications materials. ("A"priority)
• Align public access programming with the City's master communications plan to
reinforce key messages. ("A" priority)
Public Facilities and City Signage
• Ensure digital signage in front of the Municipal Complex, and lobby displays in City
Hall, incorporate key news and monthly communications themes from the City's master
communications plan. Lobby displays aren't always operational or updated. ("A"
priority)
• Conduct communications training for front-line personnel. ("B" priority)
• Explore opportunities to use banner signage above Ballard Street to highlight City
festivals and events, as well as other communications themes. ("C"priority, or
whenever we obtain jurisdiction from TxDOT)
Phone System
• Review greetings used by City phone personnel—both live greetings and recorded
messages—and develop scripts, on-hold messages and outgoing voicemail messages that
reinforce key messages and monthly communications themes. ("C" priority)
City of Wylie Communications Audit Report and Plan Page 27 of 44
Face-to-Face Accessibility and Community Outreach
• Get the Mayor, City Council and City Manager more actively engaged in regional
organizations to enhance Wylie visibility. Consider reinstating membership in Dallas
Regional Mobility Coalition and North Texas Commission, and taking active leadership
role in organizations such as DRMC,NTC,NCTCOG/RTC, etc. (including participation
in Leadership North Texas or similar programs). ("B" priority)
• Update and promote speakers bureau of City Council and key City staff members who
are available to speak to neighborhood groups, civic organizations, etc. ("B" priority)
• Host periodic breakfast events (at least 2x annually) at City Hall where Wylie business
executives are invited to hear an update about what's new and coming next in Wylie, and
to gather their input on public services, employee needs, and other related issues. ("B"
priority)
• Host periodic breakfast events or town hall meetings (at least quarterly) for HOA leaders
and other interested residents to learn Wylie news. Give them materials electronically and
in printed form that they can disseminate to their neighbors. Meetings could be held at
City Hall or rotated around various City locations to engage a broader audience. ("B"
priority)
• Produce a newcomers kit for use by neighborhood associations, realtors and others.
Consider coordinating with the Chamber on production of these materials. ("C" priority)
Objective #3: Enhance Internal Communications to Support External
Messaging
• Provide a quarterly work session update on communications activities and successes to
the City Council, to fully engage and inform them, and to secure buy-in on
communications strategies; update should include an annual review of the resident survey
responses regarding public information services. ("A"priority)
• Enhance City Manager's weekly e-mail report to the Council to include a more
prominent, regular update on communications activities in various key areas: public
information services, media outreach, website/electronic media highlights, public access
channel updates, etc.; weekly update should also reinforce that month's primary
communications themes, for use by Council members in their constituent
communications. ("A" priority)
• Ensure the City's system for immediately alerting Council members to breaking news in
the City is working well, to ensure they aren't caught off guard. Set up systems for
City of Wylie Communications Audit Report and Plan Page 28 of 44
developing and distributing key messages about emerging issues to Council members.
("A"priority)
• Improve process for sharing media coverage of the City with Council members—as well
as other City employees—to ensure everyone is aware of positive coverage and to
reinforce key messages; selectively share neutral/critical stories, as warranted, to ensure
Council is prepared to address constituent queries. ("A" priority)
• Better equip all City employees to be effective advocates. ("B" priority)
o Conduct front-line personnel training session(referenced above).
o Implement internal distribution of key messages on critical issues.
o Increase usage of Intranet and/or monthly employee newsletter to highlight
monthly communications themes.
o Increase frequency of employee communications via"News of the Week" e-mail
bulletin.
• Conduct regular education events (brown bag lunches, town hall meetings) for City
employees. ("B" priority)
Objective #4: Maximize Media Relations Opportunities
• Develop a proactive media relations campaign tied to the monthly themes of the overall
communications campaign. Coordinate proactive outreach strategies and news
announcements closely with the Economic Development Corporation, Chamber and
Downtown Merchants Association, as appropriate, to plan media strategy well in advance
of opportunities,where possible. Feed news items proactively and in advance of
happenings, rather than waiting for media calls. ("A"priority)
• Create mini-communications plans now for upcoming PR opportunities, such as the B&B
Theater opening, Kroger Marketplace opening, etc. ("A" priority)
• Periodically develop and submit bylined articles to the Collin County Business Press and
Dallas Business Journal, as appropriate. ("A" priority)
• Pitch stories to DFW-area media(print,broadcast and electronic) for coverage of City
festivals, events, key initiatives and other milestones. Support story pitches with press
releases or media advisories. ("A"priority)
• Distribute releases/advisories via the City's social media feeds, in addition to direct e-
mails and follow-up phone calls to media contacts. Proactively reach out to target media
City of Wylie Communications Audit Report and Plan Page 29 of 44
to encourage assignment editors, reporters and other media contacts to follow the City's
social media feeds. ("A" priority)
• Ensure all press releases are added to the City website newsroom in a timely fashion.
("A"priority)
• Cultivate media relationships by periodically conducting one-on-one meetings with
selected media, to plant story ideas and discuss topics of interest. ("A" priority)
• Develop a media policy and guidelines for all City staff, and train key staff members on
policy. ("A"priority)
• Conduct media training for all City spokespersons. ("A" priority)
• Pitch stories about City leaders, staff members and other human interest stories that tie in
to communications themes. ("A" priority)
• Track editorial calendars and pursue relevant opportunities with business journals,
economic development trade media, regional publications, etc. ("A" priority)
• Review and update target media list. Expand targets more broadly across the region,
while also ensuring close-to-home opportunities aren't being missed. ("A" priority)
• Monitor local/national media leads for story opportunities (ProfNet, HARO, etc. if
available through the City or outside consultant). ("A" priority)
• Regularly develop and submit guest columns and news items to NeighborsGo (The
Dallas Morning News) and Wylie News. ("B" priority)
• Create a calendar of award opportunities for the year to earn recognition for City
initiatives and events, and develop/submit nominations. Publicize honors won. ("B"
priority)
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NEXT STEPS: IMPLEMENTATION
Timeline for Implementation
Recommendations for Immediate Action:
A number of procedural steps need to be taken over the coming weeks or months to adopt the
plan and prepare for plan implementation, prior to actual implementation of the recommended
strategies within the plan:
• Present the audit findings and top-line strategic recommendations to the City Council.
• Assess budgetary implications and modify the recommendations and strategy
prioritization accordingly.
• Meet with the City Manager and Public Information Officer to review plan details and
map out a strategy for implementation.
• Determine the ability of the City to tap into internal and external resources to help
implement the strategic recommendations.
• Based on the above, create a simpler version of this plan outlining specific action items
and responsible parties for the remainder of 2013.
Based on feedback received to date from the City Manager on the draft communications audit,
Cooksey recommends prioritization of the recommended communications strategies as follows:
"A "Strategic Priorities—Recommend Implementation Within 3-6 Months
• Allocate non-core communications duties to other City resources or external resources.
Get the PIO away from production of event fliers/brochures and other non-critical
materials.
• Provide resources to assist the PIO with core communications tasks (such as an external
PR/marketing agency).
• Partner with the Wylie ISD journalism/communications program for certain tasks.
• Create a short-form communications plan detailing 2013 priorities and editorial calendar.
• Conduct proactive outreach to target media, coordinating closely with the EDC, Chamber
and Downtown Merchants Association to plan media strategies far in advance.
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• Create a crisis communications plan and train key staff members on the plan.
• Develop/distribute a key message document for department heads, City spokespersons.
• Develop an annual resident survey to get feedback on City services, communications.
• Publicize City responses to survey feedback, as well as positive survey results.
• Keep the City website current at all times and fix broken links.
• Plan content for the eWylie News to reinforce key messages and the editorial calendar.
• Get Library and Recreation Center staff engaged in social media updates.
• Plan content for Wylie Living to reinforce key messages and the editorial calendar. Use
the publication to promote other City communications channels, such as social media.
• Make better use of the public access channel and promote those offerings, with help from
other City staff and/or the school district's journalism/communications program.
• Ensure digital signage in front of City Hall and in the foyer is used consistently and that
content ties in to the City's key messages and editorial calendar.
• Provide a quarterly work session update and discuss of communications priorities at
Council meetings. Include annual review of resident survey responses.
• Ensure communications updates are prominent featured in City Manager's weekly e-mail
reports to Council. Highlight monthly communications themes and key messages.
• Ensure the process for updating Council members on breaking news is working well.
• Improve process for sharing media coverage with Council members and City staff
• Submit bylined articles to the Collin County Business Press and Dallas Business Journal.
• Proactively pitch stories to DFW-area media for coverage of City festivals, events, key
initiatives and other milestones, as well as human-interest stories related to the City.
• Regularly distribute news releases/advisories via the City's social media feeds and e-
mails to target media. Make follow-up calls to secure coverage.
• Ensure the City website newsroom is constantly refreshed with news items.
• Cultivate media relationships proactively through in-person meetings.
• Develop a media policy and guidelines for staff, and train key staff members.
• Conduct media training for all City spokespersons.
• Track publications' editorial calendars and pursue relevant opportunities with regional
business journals, economic development trades,regional media, etc.
• Review and enhance the City's target media list, expanding targets more broadly.
• Monitor a daily media lead service for timely story opportunities (ProfNet, HARO, etc.).
City of Wylie Communications Audit Report and Plan Page 32 of 44
"B"Strategic Priorities—Recommend Implementation Over the Next 6-12 Months
• Pool resources and coordinate communications efforts with the EDC, Chamber and ISD.
• Create department-level communications plans for certain departments, as needed.
• Refresh the eWylie News design to ensure smartphone cross-platform compatibility.
• Create a Twitter feed for the City and link it to Facebook and the website.
• Plan/submit guest articles to Connection Magazine tied to the City's editorial calendar.
• Create one-page fact sheets on new City initiatives, economic development successes and
other issues, and post online, provide to Councilmembers, put at the front desk, etc.
• Conduct communications training for all front-line personnel.
• Get the Mayor, City Council and City Manager more actively engaged in regional
organizations. Reinstate memberships in DRMC,NTC and other groups, as appropriate.
• Update and promote speakers bureau of elected officials and staff available for public
presentations.
• Host breakfast events/town halls at City Hall for business leaders, to inform them, engage
them in dialogue and arm them with key messages and materials.
• Host breakfast events/town halls at City Hall, or around the City, to inform neighborhood
associations and civic leaders, to engage them in dialogue, and to provide them with key
messages and materials.
• Better equip City employees to be effective advocates through use of intranet, internal e-
mail bulletins, key message documents, etc.
• Conduct regular internal education events for City employees highlight key
communications themes, among other news.
• Regularly develop and submit guest columns and news items to NeighborsGo/The Dallas
Morning News and Wylie News.
• Create a calendar of award opportunities and submit nominations. Publicize honors won.
"C"Strategic Priorities—Longer-Term Recommendations, or Strategies Requiring Further
Assessm en t
• Consider re-formulating the "City Between the Lakes"tagline for better key message
alignment.
• Evaluate opportunities to create an umbrella city slogan/tagline tied in to the "Discover
Downtown Wylie"tagline.
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• Make navigability/design upgrades to the City website.
• Initiate a campaign to build the City's e-subscriber database.
• Explore opportunities to use Ballard Street banner signage to promote City festivals and
events, and other key communications themes.
• Review live greetings and recorded greetings on the City's phone system, and develop
scripts and on-hold messages that reinforce key messages and communications themes.
• Produce a newcomers kit for use by community stakeholders,perhaps in partnership with
the Chamber.
Measurement of Results
The City of Wylie needs to establish and employ benchmarks to measure the success of its
stepped-up communications program. While the success of some communications strategies may
be difficult to quantify, other communications strategies lend themselves to objective measures
of success—including the mere fact of having been implemented, for some strategies.
In particularly, the consultant recommends that the City employ a resident survey to measure the
effectiveness of its current communications program, and developing a survey now will give the
City a more powerful and reliable baseline measure for future use.
The City has a tremendous opportunity to shape public perceptions now and to capitalize on
changes the City it is undergoing, so it is recommended that all available resources be dedicated
to rapid implementation of the full communications plan, if feasible. This means identifying all
related costs as soon as possible (as discussed below in the "Budgetary Implications" section.
Implementation can also be significantly accelerated through the identification of resource shifts,
as discussed above, that can help free up the Public Information Officers to focus more on core
communications duties and that give him additional assistance with both strategy and
implementation.
In addition to the resident survey, there are a number of other benchmarks the City of Wylie can
utilize to evaluate the overall effectiveness of the communications plan and of the specific
strategies that the City implements. Suggested measures are listed below,broken down by each
of the four objectives in the plan.
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Measures of success include the following:
Measures for Objective#1: Structures and Processes
• Percentage of time spent by the PIO on core vs. non-core communications duties
• Distribution of communications duties to other internal or external communications
resources
• Quantity of materials generated by the City's communications team or other staff
• City staff awareness of key issues and messages
• Frequency of communications-related meetings with institutional partners (EDC,
Chamber, ISD, etc.) and results from those meetings
• Existence of crisis plan, media policy and other needed resources
• More consistent"look and feel" for all City materials
Measures for Objective#2: Strengthen External Communications
• Existence and adoption of annual plan emphasizing Strategic Plan elements as monthly
communications themes
• Existence of plans to introduce newly emergent issues, rather than waiting for media
queries and reacting
• Existence of designated spokespersons on key issues, and spokesperson preparation to
address those issues
• Greater number of external presentations to community groups, business leaders, etc. on
City issues
• Enhanced resident awareness/understanding of City messages
• Enhanced awareness of Wylie and its key attributes beyond the City's borders
• Greater volume and enhanced quality of programming on public access channel
• Growth in subscriber base for online communications
• Greater resident satisfaction with navigability and content of website; increased use of
Web site and followers of social media
• Improved resident perception of City facilities and message delivery at the facilities
• Existence of newcomers kit, stronger relationships with neighborhood associations
• Expanded Town Hall programs with more events,better attendance/participation
• Greater business involvement in, and awareness of, City issues
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Measures for Objective#3:Enhance Internal Communications
• Greater staff awareness of, and use of, key messages related to Strategic Plan and City
initiatives
• Greater use of Intranet
• Increased frequency of internal communications distributions
• More internal education events for City employees
Measures for Objective#4:Maximize Media Relations Opportunities
• Greater quantity of stories in target media, both locally and nationally
• More favorable quality of stories, reflected in analysis reports from clipping service
• Existence of crisis communications plan and preparation of crisis team for deployment
• Existence of media policy and awareness of policy among all key City staff
• Greater volume of press releases and media advisories, as well as guest articles and op-
eds, generated and placed
• Stronger relationships with target media, so desired media turn to City more often as a
resource for positive stories
• Greater support for City, and awareness of public issues, as evidenced through
unsolicited letters to the editor
Implementation Considerations
With the current demands on both the City of Wylie generally, and on the PIO particularly,
timely implementation of the entire set of recommendations included in this plan will be a
challenge. While the PIO accomplishes much, in light of limited resources and varied
responsibilities,the City could clearly benefit from the enhanced, strategic communications
guidance and proactive media relations efforts provided by an ongoing relationship with an
outside agency.
Using an outside agency for these purposes could be of tremendous benefit to the City, as an
outside agency has "eyes and ears"beyond the City's boundaries to help in adapting strategic
communications "best practices" in Wylie, to identify timely media opportunities due to daily
City of Wylie Communications Audit Report and Plan Page 36 of 44
interactions with regional and national media, and to monitor for communications issues that the
City itself cannot easily spot or anticipate.
While the City's staff can implement many of the plan's recommendations, an outside
perspective will deepen the effectiveness of implementation, and will tremendously accelerate
the timeframe in which critical communications objectives can be accomplished. Absent an
outside agency, the timeframe of recommended strategies will need to be modified to reflect the
availability of fewer implementation resources.
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Budgetary Implications
A number of strategic recommendations outlined above have budgetary implications for the City,
many of which still need to be assessed in detail by the City Manager, based on a review of
currently available resources and an assessment of other City priorities. Among the
recommendations expected to have budgetary implications are the following:
Objective#1: Improve Communications Structures and Processes TBD
• Additional external or internal resources to enhance the PIO's role, such as ongoing
assistance from an outside PR/marketing agency (approx. $5,000/month)
Objective#2: Strengthen External Communications TBD
• Annual resident survey
• Upgrades to the City website or electronic communications mechanisms (note: not an
"A"priority)
• Printing of more one-pagers/fact sheets on key issues, for broad distribution (not an"A"
priority"
• Production of more (or more sophisticated)video content for the public access channel
• Reinstating memberships in the Dallas Regional Mobility Coalition(approx. $4,000) and
the North Texas Commission(approx. $3,000)
• Hosting informational events for business community and/or neighborhood associations
periodically at City Hall or other City facilities
Objective#3: Enhance Internal Communications TBD
• No cost implications identified
Objective #4: Maximize Media Relations Opportunities TBD
• No cost implications identified
TOTAL $TBD
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CONCLUSION
The City of Wylie has an opportunity to elevate the City's visibility and image in the minds of
residents,businesses and the media. Effective communications is a critical component of this
process and the above recommendations and plan are designed to help the City move to a level
of brilliance.
Cooksey Communications has outlined a fairly aggressive plan of communications strategies and
tactics to better engage and inform the City's target audiences. However, we believe that the
implementation of all of these recommendations is feasible with the application of appropriate
resources.
It is an exciting time in Wylie's history with tremendous existing infrastructure, substantial
economic development activity and many positive initiatives and programs in place. City
residents and volunteer leaders are also actively engaged in the community, and generally eager
to support the key messages of the City. Cooksey Communications has enjoyed the opportunity
to partner with the City of Wylie and looks forward to continuing our relationship with the City,
providing ongoing counsel and support as Wylie refocuses the way it communicates—both
externally and internally—and presents its brand to the world.
City of Wylie Communications Audit Report and Plan Page 39 of 44
APPENDICES
City of Wylie Communications Audit Report and Plan Page 40 of 44
Appendix: Synopsis of Comparative Research
During the communications audit process, Cooksey researched several cities with similar
characteristics to Wylie, to assess any publicly available information regarding their
communications budgets, processes and results, and to help create a baseline for our strategic
recommendations. Cities selected for a comparative analysis, based on a preliminary assessment
of several important characteristics, were as follows:
• Conroe, Texas (suburb of Houston;population 58,973)
• Keller, Texas (suburb of Dallas/Fort Worth; population 39,627)
• Rockwall, Texas (suburb of Dallas/Fort Worth; population 37,490)
The criteria used to select these cities, out of a wide range of possible cities that could have been
evaluated for comparative purposes, included the following:
• City population estimates
• Total city budget
• Suburban/bedroom communities
• Located in a major Texas metropolitan area
• Situated in a top-10 media market nationally
• Approximately 20-40 miles from the city center
• Median household income and poverty rate
• Resident demographics
No one city is a perfect match for Wylie in all of these characteristic areas,but the three
selected cities exhibited enough similarities to yield some useful comparisons and insights.
All three selected communities have implemented some successful efforts and programs
geared toward improving and maintaining communications with core audiences. The primary
tools used for gathering information from each city were direct telephone outreach to their
communications departments and/or city management, as well as review of city websites, annual
budgets and other communications materials and documents.
In addition, while developing the City of Wylie plan, Cooksey closely monitored the
communications activities of other cities outside of this study, including publicly promoted
efforts by those cities to develop and rollout branding, enhance their website offerings, improve
TV programming and deploy other public communications vehicles. Cooksey also closely
City of Wylie Communications Audit Report and Plan Page 41 of 44
monitored media stories pertaining to municipal issues,particularly those with the greatest
resonance in the DFW Metroplex.
Conroe has the largest total city budget at more than $116 million, followed by Keller at
$78 million, and finally, Rockwall at a little over$26 million. The cities investigated have
comparable annual city and communications budgets to support their needs.
As expected, given the total city budget, its larger population and its more well-
developed marketable assets, Conroe has the largest communications budget at more than
$190,000. Keller is next in line with a communications budget approaching $100,000—but
Keller also has some communications expenses budgeted within individual departments that are
not considered part of the "communications budget" and are therefore more difficult to identify.
Rockwall stands alone in this group of three cities, with no full-time staff member
dedicated to handling city communications, and this is reflected in the city's communications
budget of$52,000. The majority of Rockwall's communication efforts are contracted out to an
external firm.
For comparison's sake, Wylie's annual communications budget is approximately
$120,000, falling roughly in the middle of the three cities with which this comparison was
conducted. That figure includes staff salary, as well as costs associated with printing of the
monthly utility bill insert(Wylie Living newsletter), website hosting and content management
system license,public access channel and Municipal Complex digital signage license and
technical support, customer relationship management tool online, streaming video services for
the Council meetings (encoding and the web interface), hotel motel funds allocated to festival
marketing and advertising, and miscellaneous advertising.
Each of the comparison cities uses a variety of communications vehicles to deliver
information and news to external audiences. Those include a website and a community cable
television station to disseminate information to target audiences.
COMMUNICATIONS DEPARTMENT STAFFING
The communications staff for each city varies in size, and in most cases, the total staff
consist of only a single person,with multiple people and/or departments sharing the
communications responsibilities. Both Keller and Conroe have one full-time staff person in
charge of their day-to-day communications duties, while Rockwall elects to contract out their
communications duties out to a third party. Keller's lone staff member coordinates all
communication efforts, updates, and press releases, design of newsletters and mailings, as well
as heading up the city's social media efforts. From an organizational standpoint, all
communications departments/functions report to the City Manager.
City of Wylie Communications Audit Report and Plan Page 42 of 44
MEDIA RELATIONS/PRESS ACTIVITIES
Each city has either a public information officer/department or public relations staff
member/department responsible for facilitating press or public relations needs, except for
Rockwall. The vast majority of Rockwall's promotions and marketing materials are handled by
the economic development corporation. The primary spokesperson or point person for media
inquiries in the other markets is the public information officer.
Each of the three cities consistently develops and distributes press releases and news
items, most on a weekly basis, which are posted and archived on their respective city websites.
News releases cover everything from special events and programs to public meetings, general
city news, new staff appointments, changes in ordinances, etc.
PRIMARY EXTERNAL COMMUNICATIONS VEHICLES
Newsletters
Both Rockwall (monthly) and Keller(quarterly)publish and distribute a printed version
of a newsletter as a water bill insert. Conroe (monthly) makes the newsletter available as a
downloadable file through the City website.
Website
All three cities have comprehensive websites with similar categories of information on
the homepage, including a prominently featured news section. Most sites are easy to navigate
and use terminology that makes sense to the average user.
Social Media
Two cities, Keller and Rockwall, communicate with citizens and the public via Facebook,
Twitter, and YouTube. Conroe's social media efforts are handled primarily via their Convention
&Visitors Bureau, which offers updates related to general city news as well.
COMMUNITY CABLE TELEVISION
All three cities have community cable, public access channels that operate 24 hours a
day. Keller Video on Demand helps to bring citizens one step closer to Keller Town Hall as it
broadcasts City Council, Planning &Zoning Commission, and Parks & Recreation Board
Meetings; Tarrant County Commissioners Court; Texas Parks &Wildlife programs;
informational programs; and public service announcements about local government services.
Conroe PEG TV streams online, and allows users to access and view archived and live meetings,
shows and events. Rockwall's cable channel content mainly consists of streaming Council
meetings, as well as a slideshow presentation updated once per week with slides featuring
governmental information, department promos, announcements, and a schedule of city activities;
City of Wylie Communications Audit Report and Plan Page 43 of 44
however, the city's cable channel ranks among the least popular information sources, according
to the city's most recent citizens survey.
MEDIA RESULTS
We also conducted extensive research to retrieve available, archived media coverage in
DFW and Houston-area media outlets for the past six months for all three cities, in order to
assess the volume and quality/type of media placements achieved by each community. We did
not find a substantial disparity between the quantity and quality of the media placements
available for those cities, compared to Wylie's media placements. Again, however, none of these
cities devotes a substantial amount of time or effort to proactive pursuit of media opportunities,
since each city's communications staff and budget are rather limited, relative to other, larger
cities in the surrounding metropolitan area.
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