06-23-2003 (Zoning Board of Adjustment) Minutes MINUTES
ZONING BOARD OF ADJUSTMENT
City Council Chambers Wylie Municipal Complex
2000 Highway 78 North, Wylie, Texas 75098
June 23, 2003
7:00 p.m.
Notice was posted in time and manner required by law, and a quorum was present.
Board members Present: Staff Members Present:
Gerald Clark Claude Thompson
Dennis Gibbons Terry Capehart
Marilyn Herrera Dale Jackson
Wayne Morman Sam Satterwhite - EDC
Board Members Absent: Staff Member Absent:
Eric Alexander Mary Bradley
Weldon Bullock
Layne LeBaron
CALL TO ORDER
Chairman Clark called the meeting to order at 7:05 p.m.
CITIZEN PARTICIPATION
No one was present to speak.
CONSENT AGENDA
1. Consider and act upon approval of the Minutes of the April 28, 2003 Meeting.
A motion was made by Mr. Gibbons, and seconded by Mr. Morman, to approve the minutes
as submitted. Motion carried 4 - 0.
PUBLIC HEARINGS
1. Hold a public hearing to consider and act upon a request by Pamela Goodwin of
Chili's/Brinker International for a variance to Section 5 of the Sign Regulations in order to
allow a sign to project from an exterior wall not located within the Downtown Historic
District and to project a distance of four (4) feet rather than the allowed maximum of three
(3) feet and be ten and eight-tenths (10.8) square feet in size rather than the allowed four
(4) square feet, to allow a sign/logo monument to project above the wall a distance of
sixty-four (64) inches rather than the allowed maximum zero (0) inches, and to increase
the size of attached signage on the front of the building from the allowed maximum of
sixty (60) square feet to one-hundred (100) square feet, this property being located at the
northeast corner of Westgate Way and Kirby Street (F.M. 544) and being part of Tract 25
of the E.C. Davidson Survey. (ZBOA Case No. 2003-04)
ZBOA Commission Meeting
June 23, 2003
Page 2 of 4
Mr. Thompson stated that the subject property was located at the NE corner of Westgate
Way and F.M. 544 across from the Albertson's shopping center. The Brinker Corporation
proposes to build a new Chili's Restaurant on the site. The property is currently unplatted;
therefore a plat and site plan must be approved before issuance of a building permit.
Mr. Thompson then reviewed the sign regulations pertinent to this case and continued to
describe the four variances being requested by the applicant as written in the planning report.
Mr. Thompson also reviewed alternatives to the requested variances, which could possibly
reduce or eliminate the need for variances.
Seven Public Comment Forms were mailed to owners within 200 feet of the subject variance
request as required by State Law. Three comment forms have been returned all favoring the
request.
Pam Goodwin, Brinker International, 6820 LBJ Freeway, Dallas, Texas 75240, the applicant,
made a PowerPoint presentation, and argued that the proposed signage is part of Chili's
international corporate identity and marketing strategy. While the chili pepper artwork
monument is relatively new, all requested signs are Chili's standard design elements.
Chairman Clark asked the applicant if any variances were required to get approval for these
signs in any of the area cities. Applicant did not know but offered to find out.
Ms. Herrera asked if these are the same size signs as used elsewhere. Bridget Farrell,
Brinker International, replied that all of the most recent restaurants constructed used these
exact same signs.
Sam Satterwhite, Director of the Wylie EDC, 1515 Anchor Drive, Wylie, Texas, spoke in favor
of the proposed variances, suggesting that the sign variance could determine whether Chili's
locates in Wylie or a neighboring community. He expects this store to do as much as three
million dollars in business each year.
Ms. Herrera asked if businesses would still come to Wylie if allowed only smaller signs. Does
the size of the sign determine their revenue? Mr. Satterwhite responded it is impossible to
know just what would keep a business from locating here or if no incentives or compromises
were offered at all would they still come. But the City needs to project a pro-business
environment in order to compete successfully with surrounding communities in attracting new
businesses, and our sign regulations may not appear positive.
Mr. Morman - It is more just a matter of having uniformity in their signs, rather than having to
design buildings and signs differently for each municipality.
Chairman Clark asked why the pepper was considered a sign. Dale Jackson, Building
Official, reviewed the definition of a sign in the Sign Ordinance to explain that the pepper is
indeed considered a sign, rather than artwork or building element.
ZBOA Commission Meeting
June 23, 2003
Page 3 of 4
Mr. Jackson further explained that projection is determined by the surface to which it is
attached. Ms. Farrell explained that the pepper could be mounted from the wall behind it
instead of the canopy roof and thus not project above the roofline of the structure it is
attached to thus eliminating that variance. However, Mr. Jackson specified that the mounted
sign cannot project more than twelve inches from the wall.
Ms. Herrera asked if any other sign variances have been denied. Mr. Thompson responded
that the off premises residential development sign that was initially denied but then later
approved on a temporary basis until the Sign Regulations could be revised. Several other
sign variances were approved in the past including Extruders, Carlisle, McDonald's, etc.,
which were all under the old code. This is the first variance request under the newly adopted
Sign Regulations.
Mr. Morman reported that the City of Murphy's sign regulation does not favor restaurant logos
and they had to make exceptions to get them to locate there. He does not think that the
Chili's signs in Allen and Rowlett are aesthetically offensive and supports the Chili's request.
Mr. Gibbons stated that if Chili's was just starting and we were the test case he could see
denying the request, but this is an internationally recognized business logo allowed
everywhere.
Mr. Gibbons made a motion to approve all variances as requested, seconded by Mr.
Morman. Motion carried 4-0.
Mr. Thompson then explained that State Law says that the Board of Adjustment can approve
only variances for individual cases and not for a class of signs such as restaurants. If similar
requests are made the sign regulations will need to be changed rather than approval of a
variance.
2. Hold a public hearing to consider and act upon a request by Lloyd Allberg of Grand
Homes for a variance to Section 6.F of the Sign Regulations in order to increase the size
of a model home sign from the allowed maximum of six (6) square feet to seventy-one
and one-half (71.5) square feet and to increase the height of a model home sign from the
maximum four (4) feet to six and one-half (6.5) feet, this property being located at 1713
Tamarack Drive and being Lot 15 of Block J of the Country Ridge Phase A Addition.
(ZBOA Case No. 2003-05)
Mr. Thompson stated that the subject property is located in the new Country Ridge
Subdivision and is the location where the Grand Homes models will be built. Mr. Thompson
then reviewed the pertinent Sign Regulations concerning model home signs and the
requested variances. Regardless of the approval or denial of the request, model homes
signs are only temporary and are removed when the house is sold for residency.
ZBOA Commission Meeting
June 23, 2003
Page 4 of 4
Dale Jackson, Building Official, stated that amendments to the Sign Regulations would be
going to the City Council in July and changes will include increasing the maximum height of
model home signs from 4 feet to 5 feet and the maximum square footage from 8 square feet
to 32 square feet.
Mr. Morman asked if the size of the sign include the brick, stone, wrought iron and not just
the face of the sign. Mr. Jackson responded that, the measurements of model home signs
include any monument to which it is attached.
Mr. Lloyd Allberg of Grand Homes, 8315 North Central Expressway, Suite 900, Dallas, Texas
75206, stated that Grand is building much larger homes than any of the neighboring
subdivisions and would like to have a sign that is representative of their product. The same
sign is being used in Grand's other building locations, such as, Murphy, Plano and Allen.
They were not required to get any additional permits for the same sign in the other
communities.
Mr. Morman made a motion to approve the variance as requested, seconded by Ms. Herrera.
Motion carried 4-0.
ADJOURNMENT
Mr. Gibbons made a motion to adjourn, seconded by Mr. Morman. Motion carried 4-0.
Gerald Clark, Chairman Claude Thompson, Director
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