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04-04-2007 (City Council) Minutes Minutes Joint Meeting Wylie Economic Development Corporation Board of Directors and Wylie City Council Wednesday, April 4, 2007—6:00 P.M. Wylie Municipal Complex—Council Chambers 2000 Highway 78 North—Wylie,Texas CALL TO ORDER Announce the presence of a Quorum. WEDC Chairman Marvin Fuller called the WEDC Board to order at 6:10 p.m. Board members present were: Merrill Young, John Yeager, and Chris Seely. WEDC Staff present were: Executive Director Sam Satterwhite and Administrative Assistant Gerry Harris. Mayor Mondy called the City Council to order at 6:10 p.m. Council members present were: Mayor Pro Tem Carter Porter, Councilman Red Byboth, Councilman Merrill Young, and Councilman Rick White. Councilman Eric Hogue and Councilman Earl Newsom were absent. City Staff present was: Assistant City Manager Jeff Butters, Finance Director Larry Williamson, Public Information Officer Mark Witter, and City Secretary Carole Ehrlich. Presentations & Discussions Presentation by T.I.P. Strategies, Inc. of assessment findings and to receive direction from City Council and/or Wylie Economic Development Board of Directors. WEDC Executive Director Satterwhite thanked everyone for coming and introduced Mr. Tom Stellman, President and CEO of T.I.P. Strategies, Inc. Mr. Stellman reviewed some of the statistics and analysis that had been completed since the January 18, 2007 Joint Meeting. He explained the trend in manufacturing vs. services and stated that since 1970 the trend has been toward service oriented business and that manufacturing has leveled out for the most part. He also noted that employment vs. services was trending toward more services with fewer employees. He explained that technology had a part in the decline. He displayed a graph showing the top areas in job opportunities for the next decade. At the top of this list were: health care, services such as food service, administrative and support services, and the arts. He showed the approaching job shortage which the U.S. Census and U. S. Labor has forecasted; starting in 2010 and ending in 2025 as a very significant shortage in employees due to the retirement of many "baby boomers". He explained again that the firm was still in the discovery stage of the analysis which included benchmarking and input. The firm would then move to the "opportunity" and"implementation" stages to complete the services. He stated that all projections for Collin County showed large influxes of population in the next 10- 30 years. He WEDC—Minutes April 4, 2007 Page 2 of 3 also reported that Wylie was currently in the top 35 cities in the Dallas/Fort Worth area in population and second only to Frisco in percentage of increase in population over the past five years. He displayed some trends regarding services that cities offered in the area and level of education achieved for the populace of various cities. He provided net property values and tax rates for various cities and sales tax revenues and outstanding debt analysis. He stated that residential ad valorem tax was the largest portion of revenue, with around 21% currently collected from commercial and industrial. He commented that robust job growth would continue in the metroplex in the coming years. He reported that 21 residents had replied to the survey that was available on the City webpage and noted that he would like to see more comments in the near future. He also reported that interviews had been conducted with City staff, WISD officials, businesses in Wylie, and focus groups to complete this portion of the analysis. He reported that some of the strengths of Wylie included a younger population, average income, cost of living, access to 190, low crime rate, and consumer base. He noted among the weaknesses the high percentage of land not on the tax roles, lack of lodging, lack of senior facilities, and the availability of raw land. He explained some of the opportunities being a corridor to S.H. 78, S.H. 205 and I.H. 30, higher education, future town center, additional retail and redevelopment areas. Mr. Stellman introduced C. Kelly Cofer, CCIM, a specialist in retail analysis. Mr. Cofer displayed a retail trade area map for Wylie. He explained that the focused retail trade area had a population of 61,818 with a $78,700 average household income. He noted some of the gaps in Wylie retail and explained that annual growth was projected at 7% per year. He explained that Highway 78 and Spring Creek Parkway was an emerging sub-market that would be reaching residents of Lavon, Farmersville, Josephine, and Nevada. Mr. Stellman summarized by explaining the next steps in the process: • Additional research in markets • Enhance Strategies • Implementation Plans (Actions and Timeline) • Vision and Strategies Presentation (April 2007) • Implementation Plan(May 2007) ADJOURNMENT With no further business, Mayor Mondy adjourned the City Council at 8:45 p.m. WEDC President Marvin Fuller adjourned the WEDC Board at 8:46 p.m. WEDC —Minutes April 4, 2007 Page 3 of 3 11/1 412,-a%- Marvin Fuller, President ATTEST: Samuel D.R. Satterwhite Executive Director Economic development planAy rye' . Wylie Economic Development Corporation Discovery Meeting April 4, 2007 Tom Stellman - TIP Strategies Kelly Cofer- The Retail Coach TIP STRATEGIES Agenda 1 . Our perspective 2. Scope of work 3. Assessment findings 4. Preliminary strategies 5. Questions & discussion IE. T I P STRATEGIES TIP Strategies, Inc. TP is an economic development consulting firm p based in Austin, Texas. Our services include: — Strategic planning — Target sector analysis — Marketing — Site selection — Economic impact analysis E I T I P STRATEGIES Representative Clients t Suburban Metro Areas & Regions • Austin-area • City of Dallas - Round Rock • City of Houston - Georgetown - Cedar Park • Envision Central Texas • Dallas Metroplex • Southwest Mississippi - Rowlett • Chicago-Milwaukee Corridor - Denton • Richmond,VA - Benbrook • Jackson County, IL - Terrell • Houston area • Jefferson Parish, LA - Conroe • San Antonio EDF - League City • State of Texas - Pearland • Northern Ireland, UK - Rosenberg The Netherlands • Northfield,MN • • Watsonville,CA a T • I P STRATEGIES TIP Projects / ,, ,-''' ,,-„._:::,,,,,.. ..,,,-4,:i,,, ,,4,k;;-4 .:,,? 4.- ',-T-i'k-".' ' ,ir 04, TIP Protect Locations G 'o �t, it T I P STRATEGIES Evolution of Economic Development Goals Talent 8 Q of Place 2010 , m Knowledge 2000 �0 1990 Higher Waualityges 02, N M 1980 BuildingsoreJobs 1970 V `AfCn T - I P STRATEGIES US manufacturing vs. services 70 —Manufacturing 60 ——Services 58.6 55.0 r 50 40 c 30 a 20.2 W20 17.8 17 - 10 14.4 0 „ I 1970 1975 1980 1985 1990 1995 2000 2005 Source:US Bureau Labor Statistics;Economycom M1 T • I P STRATEGIES US mfg: output vs. employment „, � $5,000 20,000 $4,500 — 17'695 17,266 $4,312_ 18,000 t $4,000 — ^ 16,000 145 $3,500 — $ , — 14 14,378 000 0 $3,000 — — 12,000 $2,500 —$2,793 — 10,000 �. $2,000 — — 8,000 0 $1,500 — —Output — 6,000 C $1,000 — —Employment — 4,000 $500 — — 2,000 $0 I 1 1 1 I I I I 1 I I I I I 0 1990 1992 1994 1996 1998 2000 2002 2004 Source:US Bureau Labor Statistics,US Bureau of Economic Analysis;Economycom !I iT I P STRATEGIES National job forecast, 2005-2015 �� a %change -5% 0% 5% 10% 15% 20% 25% 30% 35% Construction&mining I ®11% if Manufacturing3%r— Wholesale trade 111% Retail trade I_6% Utilities-2%C Transportation&warehousing -limmill 6% Information itimiim 12% Financial activities _IIIIIIIIIIIMIIIIIIO 11% Professional,scientific&technical services _ 26% Management of cos.&enterprises imi 7% Administrative&support services _ 28% Healthcare&social assistance _ 30% Arts,entertainment&recreation _ 23% Accommodation&food services 27% Other services - oili 16% Government I4% Source:Economy.com I T I P STRATEGIES Approaching labor shortages y 2.0 IIIII Annual change in US working age population —Average annual job creation since WWII 1.5 — N O 1.0 •c 0.5 - 0.0 2005 2010 2015 2020 2025 2030 2035 2040 2045 2051 Source.77P Strategies;US Bureau Labor Statistics;US Census Bureau T I P STRATEGIES SCOPE OF WORK T I P STRATEGIES Theory Into Practice Model -'` Discovery Opportunity Implementation •Facilities& •Visioning •Specific Actions site visits •Goal setting •Resources •Assessment •Consensus •Responsible •Benchmarking building parties •Touchstone •Priority strategies •Milestones meetings and projects •Budget •Cluster analysis •Metrics •Process for future planning T I P STRATEGIES Scope of Work DISCOVERY PHASE (Assessment) - Economic base analysis - Cluster&target industry analysis - Facilities &sites - Benchmarking - Input OPPORTUNITY PHASE - Vision - Strategies IMPLEMENTATION PHASE - Implementation plan T I P STRATEGIES ✓'N DATA ANALYSIS: Population T I P STRATEGIES DALLAS-FORT WORTH 40-year population projections population 20 r--r--r--r--r--r--r--r--r-- —Slowgrowth (millions) ' ' ' 18 r r r r r r r r scenario(no III I I I ...'` migration) 16I----r--r--r--r--r--r--r- 1 1 1 1 1 1 14 — r —Moderate growth 12 �__L__L__L__L__L__ _ � L__ scenario(halfef 1990s migration) The Texas State Data 10 Ili v ? sir' Center prepares three 8 r�'_ J/ —Fast growth �i scenario(same primary sets of population 6 pace as 1990s projections to model slow, migration) moderate,and fast-growth 4 r--r--r--r--r--r--r--r--r-- __Current trend scenarios. Since 2000,the ' ' ' 1 ' ' (same pace as popuiationgrowthofthe 2 r--r- -r--r--r--r--r--r--r 2000-2004 Dallas•FortWorth area has 0 - - migration) been following a trajectory 2000 2005 2010 2015 2020 2025 2030 2035 2040 that is closest to the fast growth scenario. SOURCE:Texas State Data Center DALLAS-FORT WORTH 40-year population projections Projected population to be added per 5-year period under the 4 Texas State Data Center scenarios Period Slow Growth Moderate Growth Fast Growth Current Trend 2000-2005 +283,450 ■ +506,422 +748,821 MO +642,718 2005.2010 +237,821 ■ +529,199 +896,445 MN +766,578 11111 2010.2015 +201,002■ +556,433 +1,074,771 NMI +912,116 MI 2015.2020 +167,846 I +586,505 MI +1,278,087 +1,084,004 2020-2025 +146,218 I +633,531 +1,532,144 +1,295,250 MEM 2025-2030 +110,491 1 +675,148 MIMI +1,830,359 +1,535,361 2030.2035 +66,349 I +712,170 I= +2,170,943 +1,805,752 2035-2040 +23,953 I +745,862 MI +2,556,920 I•••••••• +2,108,499 If the Metroplex continues to grow as" it has since 2000,the region will add 1.4 million new residents in this decade and nearly 2 million in the following decade. SOURCE:Texas State Data Center DALLAS-FORT WORTH Population of the 35 largest cities, 2005 Dallas 1,213,825 Fort Worth 824,067 Arlington 362,805 Piano 250,096 Garland6,346 Irving 93,649 Grand Prairie 144,337 Wylie ranks just 35rh in Mesquite 129,902 size among all the cities Carrollton NEM 118,870 Denton 104,153 of the Dallas-Fort Worth Richardson MI=99,187 Metroplex.., McKinney MIMI 96,581 J Lewisville 90348 � Frisco 0,793 Men 111111169,222 Flower 1111163,526 No Rowlett Mil 53,664 Euless Mil51,226 Bedford IIII48,390 Grapevine 1111 47,460 DeSoto 111144,653 Cedar Hill 1111141,582 Hakim City m 39,875 Coppell .38,704 Mansfield •37,976 The Colony 1111137,972 Hurst 11111 37,967 Keller 111135,706 Duncanville 111135,150 Lancaster ■32,233 Burleson •29,613 Rockwall ■29,354 Clebume ■29,184 Wylie ■29,061 SOURCE:U.S.Census Bureau,2005 intercensal estimates DALLAS-FORT WORTH Net pop. chg. of 35 largest cities, 2000-2005 Fort Worth +89,373 McKinney +42,212 Frisco +F,79 Arlin�ggtonlans + P +28,066 Allen M111111111111111111111=11+25,668 Dallas +25,245 Denton +23,616 Grand Prairie +16,,910 Flower Mound 12,824 Lewisville MIMI+12,611 The Colony +11,441 Rockwall •+11,378 Mansfield 101 +9,945 ...but it ranks 10th in the Cedar Hill +9,489 Carrollton +9,294 total number of new Rowlett =IN+9,161 residents added between Burleson +8,637 Keller �+8 361 2000 and 2005... Richardson +7,385 DeSoto MIN+7,007 J Lancaster +6,339 North R.H. NM+5,480 Grapevine +5,401 Mesquite +5,379 Euless +5,221 Cleburne III+3179 Coppell •+2,746 Irving ■+2,034 Hurst ■+1,694 Bedford +1 38 HaltomCty • 1+857 Garland 1+578 Duncanville -931 SOURCE:U.S.Census Bureau,2005 intercensal estimates DALLAS-FORT WORTH CAGR of 35 largest cities, 2000-2005 Frisco +14.9% Wylie +13.9% McKinney +11.5% Rockwall +10.3% Allen +9.0% Burleson +7.1% The Colony +7.0% Mansfield M111111111111111111+. ° Keller +5.0% Cedar Hill +4.9% Denton -+4.6% Lancaster -+4.5% Flower Mound +4.2% Rowlett +3.5% DeSoto +3.4% Lewisville MIMI=+2.9% Fort Worth -+2.8% Grand Prairie +2.4% r Clebbum 2.3% ...and second only to Frisco . Grapevine =+2.1% in its compound annual Euless +2.1% population growth rate North Richland Hills MIMI.+1.8%Atlinnggbn +1.6% (CAGR)for the past 5 years. Carrollton 11.11.11+1.5% J Richardson +1.4% Co ell 11111.+1.1% Hurst MI+0.9% Mesquite El+0.8% Bedford 111+0.5% Haltom City ■+0.4% Dallas ■+0.4% Irving �+0.2% Garland 1+0.0% Duncanville -0.5%III SOURCE:U.S.Census Bureau,2005 intercensal estimates Wylie Population Growth o . City of Wylie Year Population !, 2006 33,000 , 2005 29,800 - 2004 26,150 Nearly 100%growth , 2003 21,173 experienced last 5 years 2002 18,350 J 2001 16,711 SOURCE:City of Wylie :4'II T I P STRATEGIES State of the City 2007 t ; opu f C 71 58,621 r. 60,000-/ 50,000-,' 41,796 40,000-v 35,600 29 800 30,000-,' ' =4 20,000 1532 8.716 — 10,0001 3,152 0 - -! , r L = " ')PC 1 r 2 22C7 3c0 2 r s r :0,:i OG Tic r^ 83 increase in population 'rom 2006. 135% increase in peculation since 2000. In 2003,COG estimated Wv e's peculation wou d be 30,676 in 2010. DALLAS-FORT WORTH Population distribution by age cohort, 2005 •<18 ■18-34 m 35-64 ■65+ Grand Prairie 34% 23% 37% / Children make up one- Wylie' 33% 25% 35% - third of Wylie's Mesquite 31% 19% 42% residents. Public Allen 31% 22% 43% schools will undoubtedly McKinney 31% 26% 37% rank at the top of the Frisco 30% 26% 41% community's priorities in Gadand 30% 25% 38% the coming years. / Arlington 29% 27% 38% FortWorll 29% 28% . 34% Dallas-Fort Worth average 28% 25% 9% Dallas 27% 29% 36% Plano 27% 22% ' .44% Irving 26°/ 32% 36% Carrollbn 26% 24% 45% US Average 25% 23% •40% Richardson 25% 21% 44% Lewisville 24% 34% 36% Denton 22% 41% 407o 0% 20% 40% 60% 80% 100% SOURCE:U.S.Census Bureau,2005 American Community Survey(ACS) 'NOTE: 2005 ACS data available only for the largest Metroplex cities; comparative data for Wylie is from the 2000 Census DALLAS-FORT WORTH Educational attainment, selected cities, 2005 Plano 8% 12%t ' 19% 33% 19% in incomplete Highest level of Richardson 6% 16% 28% 32% -18% ;' education educational attainment for McKinney 7°i° 13% 35% 36% 10%: those age 25 or older Denton 10% 23% 27% 26% 14% •HS diploma (percent of population) or GED Lewisville 14% 23% 30% 24% 9% Carrollton is% 19% 34% 23% 8%= ■Some A smaller share of Wylie's Dallas-Fort Worth average 18% 24% 28% 21% 9% college adult population(21%)has a college degree than the Dallas 29% 22% 21% 18% 10% Dallas-Fort Worth average Irving 25% 22% 26% 19% 9%:„ •■de r Bachelor s (30%). On`the other hand, U.S.average 16% 30% 27°%° 17% 10% degree Wylie has a larger share of Arlington 14% 24% 35% 19% 8% ■Advanced adults overall that have Fort Worth 23% 26% 26% 17% 8%; degree completed high(86%)than the D-FW average(82%). Grand Prairie 20% 25% 33% 16% 6°k` The jobs needed to match Wylie' 14% 26% 39° 17% 4° Wylie's educational levels Garland 24% 25% 30% , 15% 5"/, will most likely be solidly Mesquite 21% 32% -28°k 12% 7% middle class with moderate skills requirements. 0% 20% 40% 60% 80% 100% SOURCE:U.S.Census Bureau,2005 American Community Survey(ACS) *NOTE: 2005 ACS data available only for the largest Metroplex cities; comparative data for Wylie is from the 2000 Census • DATA ANALYSIS: Fiscal Trends T I P STRATEGIES Ne DALLAS-FORT WORTH \yQoSa��h` City-operated facilities �e` e e .4.y� o� •u/I e� awe yJb x Cities vary significantly in the Ad Burlesonington z x x x services they provide directly for Carrollton x x x x x x their residents. Cedar Hill x x x x x x Clebume x Coppell According to the most recent Dentonx x x x x x WA x x x x survey of the Texas Municipal DeSoto x x z x x x League(TML)for the 2006 fiscal Duncanville x x x x x x year,Wylie provided 1 of the 7 Flower Mound x x x x x x x services we reviewed. Note that Fort Worth V V V ✓ Ell x Garland x ✓ ✓ x x ✓ x these services may be available Grand Prairie V. ✓ x x V x locally,but are not managed by Grapevine x ✓ ✓ x V x x the city. Haltom City x ✓ x x x x x Hurst x ✓ x x x x x Irving x V. V x x ria x Civic/community centers and Keller x x x x x x golf courses were very popular Lancaster Wfixtiax x x x among the Metroplex cities that Lewisville x x x x x x Q r esponded to the 2006 survey Mansfield V x x McKinney Me.r ite V V V 11:=111 V V SOURCE:Texas Municipal League(TML), North Richland Hills x ✓ V x x x x 2006 Municipal Tax and Debt Survey Plano x V V x x p x Richardson x ✓ ✓ x x p x Rockwall ✓ ✓ x x x x x Rowlett x ✓ x x x x The Colony x ✓ x x x x x DALLAS-FORT WORTH Net taxable prop. value, selected cities, 2006 Fort Worth $28.4 Plano $21.6 Adingbn $16.1 Irving $14.0 Gadand MINMEMMIMIN$10.0 Richardson MIIIIIIIIIIIII$8.3 Carrollton 11111111111111.$8.3 Grand Prairie $7.6 McKinney MMMMMMMM$7.1 Mesquite -$5.9 (in$billions) / ;the 35 largest cities Grapevine -$5.4 Flower Mound -$5.3 in the Metroplex,30 Lewisville $5.1 responded to the TML's Denton -$4.4 2006 survey. Of these, Coppell 11111$4.0 North Richland Hills -$3.3 Wylie ranked 26r^in the Mansfield IIII$3.0 net taxable value of its Rowlett NI=$3.0 property. Keller II=$2.9 DeSoto -$2.6 Cedar Hill IMO$2.5 Plano's net taxable Rockwall IN=$2.4 value exceeds Hurst 1111110$2.1 Arlington and is now The Colony ME$1.8 Duncanville NMI$1.7 approaching Fort Worth Wylie S$1.6 in size. Burleson =$1.5 Haltom City III$1.4 Lancaster ME$1.4 Clebume 1.1$1.2 SOURCE:Texas Municipal League(TML),2006 Municipal Tax and Debt Survey DALLAS-FORT WORTH Net taxable property value per resident, 2006 Grapevine IMMIMMMIMMMMNMIMIMIIMMMMSI14,860 Coppell S100,605 Plano S87,640 Rockwall $87,642 Flower Md S65,871 Richardson IIMMIIIIMIIIIIMIIMIS83,030 Keller $82,708 McKinney $74,618 Irving $71,557 Carrollton $70,607 Mansfield $60,051 Cedar Hill 111111111111111111111111111111111.$59,1f39 Lewisville $57,744 Desoto $57,707 On a per-resident basis, Rowlett $56,429 Wylie's net.taxable Hurst 11111.1111111111111111111.$55,160 North R.L $53,452 property value moves up Wylie $52,066 to 18eramong the 30 Grand P. $52,042 cities. Burleson 11111111.1111111111111111.$51,662 The Colony 111.1111111111111111111111111111$48,704 Fort Worth $47,066 Duncanville $46,199 Arlington $44,910 Garland IMIM=1$44,755 Mesquite $44,537 Lancaster -$43,295 Denton 111.111111.$43,085 Cleburne 1111.111111$39,940 Haltom City -$34,442 SOURCE:Texas Municipal League(TML),2006 Municipal Tax and Debt Survey DALLAS-FORT WORTH Gross property tax rate, selected cities, 2006 Fort Worth I I 0.8650 Cleburne 0.7481 Rowlett 0.7472 (rate per$100 The Colony 0.7200 of assessed Duncanville 0.7180 Wylie 0.6950 value) Mansfield 111111111111111111111111111111111111111111111111111111111111111111111111111M 0.6900 DeSob 0.6849 Lancaster MIIIIIIIIIIIIMININIMI1111111.11111111111 0.6717 Grand Prairie MINIMMIE 0.6700 Garland 0.6661 Coppe6 0.6486 Arlington 1111111 0.6480 Cedar Hill 0.6414 Denton 0.6082 / Fort Worth has the Mesquite IMMIIIMMIMINIMINIIMIN 0.6015 Carrollton 0.5993 highest property tax Burleson 0.5964 rate of the 30 Metroplex McKinney 0.5880 cities reviewed. North Richland Hills 0.5700 Irving 111.11111111.11111111111111MMEMINI 0.5479 Grapevine's is the Haltom City 1111111111111111111111111111111111111111111101111111111111=0.5417 lowest. Wylie ranks 6t. Richardson 11 0.5252 Hurst 1111111111 0.4990 Plano 0.4535 Lewisville 0.4505 Flower Mound 0.4497 Keller 0.4441 Rockwall 0.3689 Grapevine 0.3625 SOURCE:Texas Municipal League(TML),2006 Municipal Tax and Debt Survey DALLAS-FORT WORTH Outstanding debt, selected cities, 2006 $988.3 Fort Worth (in$millions) . ..I• $662.9 Arlington „sr- _` • $467.2 Garland :;.� $394.9 Denton � ` { `;1111 $309.3 Irang '"t ,' . ;., $292.6 Piano ' $227.4 Grand P. minu�4 $205.3 Richardson -- $176.4 Grapevine 1411111111.1111 $170.9 McKinney mogi: ' 1 $166.5 Carrollton miumul Wylie's overall debt level $156.2 Mesquite ..1,7 is among the lowest of $141.9 Mansfield impriA the Metroplex cities $139.7 Rowled $108.2 Flower Mdmum •GO bonds reviewed. $103.3 Lewisville j Revenue bonds "- J $93.4 Cleburne -. . $90.5 Keller is Cerificates ofobligaion $74.6 Burleson FAN $70.9 Desoto al $70.6 The Colony ti $70.5 Coppeli Milt $67.0 Cedar Hill mg $65.6 Rockwall num $62.3 NoM R.H. I.. $55.3 Haltom City t1 $42.3 - ., .110, 5.0 Wylie e1 $16.9 Duncanville I SOURCE:Texas Municipal League(TML),2006 Municipal Tax and Debt Survey DALLAS-FORT WORTH Taxable retail sales base & growth hiltakimigannuracarimmumilmiztQrb� Dallas $21,432 -14% o o + cities Plano $4,6 +1 U% Of the 35 largest Irving $4,582 -8 in the Metroplex,Wylie Arlington $3,3 Am -7/ had the smallest retail Richardson $2,1 +18% Carrollton $1,600 3% sales tax base in 2005. Hurst $1,605 +131% 1.1.11 Garland $1,580 -2% On the flipside,though, Lewisville $1,513 +28% • Wylie's base has Mesquite $1,464 -2% expanded by 179%(in Frisco $1,30 +191% 11.111111111.1 current dollars)in the Grand Prane $1,288 -0% Denton $1,076 +2U% past five years. Frisco McKinney $84/ +66% is the only other North 16chlend Hills $639 -1 b% communityin the AllenCopped $614 +158% Allen $598 +63% Metroplex with faster Haltom City $4/0 +1% growth in its sales tax Cedar Hill $432 +144% Rockwall $427 +22% It base. Mansfield 5416 +104% MEM Euless $387 +36% ■ Burleson $369 +56% S Flower Mound $346 +70% SOURCE:Texas Comptroller of Rowlett $335 +138% IMMO Public Accounts Uebume $312 +1b% Bedford $26 -6% NOTE:2000-2005 percent change is Duncanville $26 1 -7% LEM in current dollars (i.e.,not inflation- Keller $222 +103% adjusted De Soto $186 -18% ism I he Colony $1/9 +41% Lancaster 5169 -39% MI Wylie $141 +179% 1.1.111111111. Wylie Sales Tax Revenues Year Amount FY2005-06 $4.37 million FY2004-05 $3.45 million FY2003-04 $2.72 million FY2002-03 $1 .97 million SOURCE:City of Wylie Fast Facts,2007 i d F"' T I P STRATEGIES Wylie Single Family Permits t Year Number A new home was 2006 901 built(permitted) in Wylie every 10 2005 1 ,225 hours in 2006 2004 1 ,160 2003 1 ,415 2002 1 ,085 2001 749 SOURCE:City of Wylie Fast Facts,2007;Wylie State of the City 2007 4, T I P STRATEGIES State of the City 2007 `;c€+ es .,.; . t,,. : _. _v7-,i _ i Assesses ` Af Assessed Value Comparison by Residential & Commercial/Industrial � 1 Comm/ind Comm/Ind 32% 21% _ `I Residential Residential - 68% 79% Total, $689 million Total: $1.94 billion Residential, $468 million Residential: $1.54 billion Cornmeroal/Industrial. $219 million Comrnercial/Industrial: $400 million 40) TIP STRATEGIES Statewide data, 2005 (1,043 cities) yM - PERCENT OF TOTAL CATEGORY -` MARKET VALUE Residential 59.9% Single Family 53.8% Multi-Family 5.9% r Mobile Homes/Other 0.2%Commercial/Industrial 33.1% s Real Property 20.2% Personal Property 12.9% Utilities 2.0% Vacant Lots 2.0% Rural Land 2.0% Other 1.0% SOURCE:Texas Comptroller of Public Accounts ipT I -P STRATEGIES Collin County Appraisal District 2006 certified totals, selected categories COLLIN COUNTY CITY OF WYLIE STATE DESCRIPTION CODE MARKET %OF MARKET %OF VALUE TOTAL VALUE TOTAL A SINGLE FAMILY RESIDENCE $43,563,688,411 54% $1,279,276,562 63% B MULTIFAMILY RESIDENCE $3,463,551,634 4% $35,354,565 2% C VACANT LOT $965,308,235 1% $27,401,331 1% D1 QUALIFIED AG LAND $7,207,418,268 9% $67,626,694 3% D2 NON-QUALIFIED LAND $1,221,911,049 2% $22,886,443 1% E FARM OR RANCH $728,692,551 1% $5,767,963 0% IMPROVEMENT Fl COMMERCIAL REAL $10,079,534,483 13% $119,429,480 6% PROPERTY L1 COMMERCIAL PERSONAL $4,075,669,978 5% $144,076,349 7% PROPERTY SOURCE:Collin County Appraisal District T • I P STRATEGIES tes DATA ANALYSIS: Economic Trends T • I .P STRATEGIES DALLAS-FORT WORTH NCTCOG forecast for the City of Wylie Year Total Population Total Households Total Jobs 2000 15,016 5,085 5,144 2005 23,859 8,107 5,894 III 2010 30,676 IIINI 10,466 IIIIIII 6,586 2015 35,031 12,005 7,180 NI 2020 40,324 13,821 MEI 8,659 IIII 2025 42,484 14,557 MOM 9,960 IIIIII 2030 45,625 15,629 IN= 10,140 Period Population Growth(%) HH Growth(%) Job Growth(%) 2000-2005 +59%IIIIIMIIIIIIIIIIIIIIII +59%IIIIIIIOIIIIIIMIIIIIIIIIIIIIIIIIIII +15%ION 2005-2010 +29%MOM +29%IMMO +12% 2010-2015 +14% +15%NM +9% 2015-2020 +15%MIN +15%MI5 +21%MIMI 2020-2025 +5%• +5%II +15%NEI 2025-2030 +7% +7%III +2%I SOURCE:North Central Texas Council of Governments(NCTCOG) The U.S.Census Bureau's2005 population estimate for the City of Wylie(29,061)is already well ahead of the most recent NCTCOG forecast for 2005 of 23,859. According to the NCTCOG forecast,Wylie will add more net new households than jobs in the coming decades. Household growth is expected to outpace job growth over most of the forecast period. DALLAS-FORT WORTH Annual net job growth by county Ea Dallas Count Tarrant Count Denton Coun Collin Count 1995 +48,101 MIMI +18,244 MI +4,939 I +14,372 III 1996 +45,818 MEI +22,599 IIIII +6,194 I +11,938 ■ 1997 +68,266 +25,952 EMI +7,637 ■ +11,761 1111 1998 +63,399 +28,372 MI +6,421 I +10,291 ■ 1999 +40,840 MIN +24,531 MI +9,405 ■ +14,404 NI 2000 +51,959 NOM= +24,207 +7,172 ■ +12,667 IN 2001 -15,083 MI -962 I +10,440 ■ +7,722 ■ 2002 -65.126 MIME -10,731 • +1,203 I +4,122 2003 -22,721 MIS -11.502 ■ +1,015 I -4,268 I 2004 +5,320 I +1,363 I +1,179 I +2,452 2005 +33,491 II= +14,284 M +2,752 I +4,147 2006 +37,990 MON +18,391 IIII +4,197 I +5,903 2007 +26,877 MI +13,998 MI +3,283 I +4,735 2008 +32,525 MI +16,414 110 +3,668 I +5,398 2009 +35,835 MIME +18,055 NI +3,975 I +5,798 2010 +33,940 MM. +17,416 III +3,873 I +5,610 I SOURCE:Economy.com forecast i--Economy.com's recent forecast for county-level employment indicates that robust job growth will continue in the Metroplex in the coming years,though it will lack the hyper-intensity of the late 1990s. Despite population growth in suburban counties,Economy.com forecasts most \of the new jobs to be added in Dallas County. DALLAS-FORT WORTH Occupational composition of workforce, 2005 Occupational.roup Number of Jobs LQ US=1.00 Office&administrative 508,530 1.07 Sales 327,840- 1.13 Food preparation&serving 216,920 IIIIIII 0.97 Transportation&material-moving 209,480 11111111 1.05 Production 203,510 NM 0.96 Education&training 152,390 III 0.91 Management 141,890 IN 1.15 Business&financial 124,370 III 1.11 / The occupations that \ Installation,maintenance,&repair 116,530 Ell 1.06 dominate the Dallas-Fort Construction&extraction 115,200 IN 0.87 Worth job market are more Healthcare-technical 107,810 I. 0.79 "working class"than Computer&mathematical 90,190 • 1.47 "creative class."Jobs Cleaning&property maintenance 76,160 111 0.84 classified as office Architecture&engineering 64,430 ■ 1.30 administration,sales,food Personal care&services 57,270 II0.86 preparation,and Protective services 56,140 ! 0.88 transportation are the most Healthcare-support 48,920 I 0.70 abundant occupational Design,entertainment,&media 31,960 i 0.91 groups in the Metroplex. / Legal 22,360 I 1.09 ./ Community&social services 17,970 I 0.51 SOURCE:U.S.Bureau of Life,physical,&social sciences 17,030 I 0.69 Labor Statistics Farming&forestry 1,690 I 0.18 DALLAS-FORT WORTH Median salary by occupational group, 2005 Occu.ational.rou• Local Median Sala %of U.S.Median Management $81,720 105% Computer&mathematical $67,900 - 106% Architecture&engineering $65,400 - 109% Legal $58,680 93% Life,physical,&social sciences $55,280 MI. 107% Business&financial $54,110 105% Healthcare-technical $49,660 100% -Education&training $39,080_ 99% Is there a significant income 1 Design,entertainment,&media $38,540 105% gap in Dallas-Fort Worth? Community&social services $35,860 104% The highest paid Installation,maintenance,&repair $35,780 1=1 100% occupational groups mostly Protective services $31,520 101% pull in salaries above the Office&administrative $28,360 111111 104% U.S.median,but the lowest Construction&extraction $27,010 Mil 78% paid groups get paid below Production $24,510 MI 91% the U.S.median. y Sales $24,170 109% Transportation&material-moving $23,640 IIII 96% Healthcare-support $21,800 - 98% Cleaning&property maintenance $17,830 III 90% Personal care&services $17,140 III 93% SOURCE:U.S.Bureau of Farming&forestry $16,370 • 94% Labor Statistics Food preparation&serving $14,350 • 89% INPUT & SWOT TI P STRATEGIES Community input • January 18, 2007 Kick-off meeting SWOT discussion • 7 focus groups (major employers, downtown merchants, local developer) • Interviews with city planning department and Wylie ISD Superintendent • Project website survey — 21 responses to-date T I •P STRATEGIES SWOT Analysis January 18 Kick-Off Meeting • Strengths • Weaknesses • Opportunities • Threats T I P STRATEGIES Strengths • Proximity to DFW • Downtown ownership • Young population • Low crime rate • Future disposable • Water delivery income system • School district • Collaborative (safety) leadership • Road system • Incentives for retail • Cost of living projects • Proximity to 190 • Consumer base • Average income • Local industrial base to T I P STRATEGIES Weaknesses • Proximity to Dallas • Dependence on neighboring • Young population communities investment in • Retail competition transportation infrastructure (Firewheel) • Lack of local higher • Don't market lake education sufficiently • High percentage of land not • Lake use (Army Corps) on tax roll • Availability of raw land Lodging • Lack of local hospital • Limited senior facilities (age- restricted living) • Rail crossings • Lack of regional transportation TIRETRATEGIES Threats . • Global pressure on local employers • Inability to manage land uses with existing tools (implementation) • Turnover of older residential developments • Future major transit routes are limited ("two-road town") • Lack of progress (funding?) for 78 to 205 I P STRATEGIES Opportunities • Additional retail • Water district?? • Opportunity to brand • Redevelopment areas community (sports center • Intermodal area property —women's soccer) (do benchmarking of other • Landfill property (cost successful communities) share with Sachse and Murphy) • 205 & 78 corridor to IH30 • Regional park system • Future town center • Clean power generation • Higher education • Additional access to 190 • Trans Texas Corridor • County outer loop I P STRATEGIES Interviews & Focus Groups Key Findings , Three things heard most often: 1 . Traffic mentioned by almost everyone as significant problem. • Lack of infrastructure investment in the past viewed as"holding city back" 2. Permitting process is capricious and slow, although there is some feeling this may be improving under new administration. 3. Lack of housing options for those looking to "move up" causes many to leave Wylie. • Role of minimum lot size? • Developments coming on line may help. T I P STRATEGIES , What is Wylie known for? "Survey Says:" The Ladylike Ski Shop , 11;0 lalfi,,111„.S1,1 Th011 • 9, .1 •- • I ,• . • LED „ . „ ,r. irP P STRATEG Interviews & Focus Groups Key Findings • Downtown seen as underutilized asset. — "It's the heart —what's left— of the city." — Need to have a long-term vision for the area. • "Complexion"changing as office uses increase — Role of anchor businesses (like Shoemaker & Hardt and Ballard Street Cafe) — But only works when business owners stop "treating it like a hobby" • Foot traffic wouldn't seem to be the issue . . . — Permitting issue creates extra challenges for small business owners downtown T I P STRATEGIES Interviews & Focus Groups r '°Key Findings • Others: — Perception that area lakes are underutilized too. — Like rest of country, Wylie ISD seeing significant changes in demographic make-up • Large increases in both Hispanic and Black populations. — No consensus on vision for future • Will Wylie be Plano? • Role of"new people" in changing face of city. T I P STRATEGIES lrJ.�(J/!i ��. - ■� a - , "`Imo K k, Wylie Survey \.- Project Overviews �-�--: ti Thank you for your participation. Wylie Surrey 1 What are the area's greatest economic development assets? iI a i 2 What are the area's primary economic development challenges? 3 What are the area's greatest economic development opportunities° 4 What are the area's greatest economics ccesses In the last 10 years" _ _ 5 What are the area's bi.aest setbacks c the last 10 -ass? Wylie Web survey Q: What are the area's greatest economic development opportunities. • Better (and more) restaurants Most common • Better quality retail responses by far • Entertainment options - (specific mentions: movie theater, enhanced sports and recreation facilities, community pool) • More employment options (e.g., professional service industries) • High end housing • DART rail development • Medical offices T I P STRATEGIES OPPORTUNITIES $ iy,+yT I P STRATEGIES Framework • VISION: Wylie is a destination for a combination of small town charm and urban amenities including employment opportunities, access to education, diverse housing options, and unique retail and recreation. a k., T I P STRATEGIES Framework GOALS: VISION TALENT INDUSTRY PLACE f cre°e'e T I P STRATEGIES Goal 1 : TALENT • Pursue higher education and . vocational training • Continue to promote excellence in Wylie ISD • Promote entrepreneurship T I P STRATEGIES t.1 Collin County 11-1 Community ,e College Spring Creek Campus` f { pYC4 Higher Education Center at Rockwall G r- ]0. RW ! Designated as one of only six x ` colleges to become a Cisco Certified Training Center in the United States, serving the eight-state Southwest region.Preston Ridge Campus is the primary site of Cisco Training, but Cisco classes are also offered at { j Li T I P STRATEGIES other campuses. Dallas County Community College District Dallas Area "ry° 77 New DCCCD education center 75Ake Iwlc ' being planned for }r,.x,kn.ven Coll� e . e `°"Cr ' downtown Garland in ryye�!! proximity to DART I�_FY..„.., t+Law,.oney7e Dallas110 = station 121 , L 161 0 FoveeTI x - 114 _- E Ca 183. € 75 ilk 67 0 lrnav, a6hlC 360 12 0 ti ;..OR r mm.xrcot 80 Mour:an V,c ollo.e 0 GI rl� 75 408 ? 9 F 0 77`• 67 tree.'Van ':.all':.allegee. .aege I WORTH, Goal 2: INDUSTRY �.v� ` • Marketing and image strategy - Downtown - Sports (soccer) , • Target industry development - Existing business retention and expansion - Target recruitment • Retail development • Support development of infrastructure & facilities • Kansas City Southern 500-acre tract lipT I P STRATEGIES Goal 3: PLACE w • Focus on downtown '�` • Future Town Center development (city offices) ) • 78 Corridor 'g • Explore recreational opportunities on lake - • Housing • Transportation • Hospital site redevelopment 711 T - I -P STRATEGIES li DART Expansion a w. . Get;.: ........an i � ��`, I a ., . . ..r.��o •MddwbR] * ''''-, ';.,--.. . •.rrm� •+�+rerrrp - ro <' •�IrirRwYr �-:3 t.��r(f •Drove <<<• :' fr , ' ,,,, \ . lg., - • _ 0_ rrete ; 1,� ., i". •� INOk® 4 Caa.'_ DART Expansion • Garland • 1 Downt• y. '.,, `, v-ttttt Bowie 42, CA' . NORM Light Rail Blue Line&Station(Existing) ■11111 Future Light Rail Blue Line Expansion T • I •P STRATEGIES V PRELIMINARY TARGETS T • I •P STRATEGIES City of Dallas - ED Office • Five Strategic Industries for Dallas: — High IT Use Services (finance, accounting, distribution, health care) — Prefabricated Building Products — Food Processing and Distribution — Media (converging content, Spanish markets) — Instrument Manufacturing T I P STRATEGIES UNT Center for ED & Research • Target industries — Medical device and biopharmaceutical firms — Global financial firms — Computer and semiconductor manufacturing and suppliers — Data & computer management (retention) • Targeted facility types — Headquarters, data and logistics facilities T I •P STRATEGIES DFW Regional Workforce Leadership Council / ' • Aerospace • Healthcare • Logistics • Semiconductor & Technology 1p T I P STRATEGIES Governor's Office / • Nanotechnology&Materials • Micro-electromechanical Systems • Advanced Technologies • Semiconductor Manufacturing • Automotive Manufacturing and Manufacturing • Aerospace and Defense / • Biotechnology and Life Sciences (not including • Communications Equipment medical services) / • Computing Equipment& • Information and Computer Semiconductors p Information Technology Technology • Petroleum Refining and Chemical Products • Oil&Gas Production • Energy • Power Generation&Transmission �.�,. • Manufactured Energy Systems rrrT I STRATEGIES I:re Target Industries , • Integrated building systems • Health services • Professional services • Specialty logistics • Data center? • Retail T I P STRATEGIES RETAIL ANALYSIS 13kk;, T I P STRATEGIES Retail Trade Area Determination , M • Retail Trade Area defined- The largest- distance consumers are willing to =' travel to purchase retail goods and services. • The size depends on the variety of goods and services offered in your community and proximity to competing retail in nearby communities. irp T I P STRATEGIES TCoach. Retail RecruheRcetailitment&Development Strategies Wylie Retail Trade Area Map [ 1: ''''.w.„,........:::i, — ' "y ,i r w. _i ., ..w f WYCIE it '{ r.,j.. ...-- .... 1\)( 7,1,‘ lip: T I P STRATEGIES TheRetailCoach- "! Retail Recruitment&Development Strategies Wylie Retail Trade Area Demographic Summary(2006) y Retail Trade Area Population 74,563 Average Household Income $81,452 Per Capita Income $27,888 Population by Race/Ethnicity ,-' White 83.03% Black or African American 5.26% Hispanic Origin 12.81% Median Age 34.38 j T I P STRATEGIES TheRetailCoach. Retail Recruitment&Development Strategies Wylie Primary Retail Trade Area Map f ' ri dl -------. .„.________EI)WYLIET r-;`/ .. / i ` ip T I P STRATEGIES TheRetailCoach. Retail Recruitment&Development Strategies Wylie Primary Retail Trade Area Demographic Summary(2006) Retail Trade Area Population 61,818 Average Household Income $78,700 Per Capita Income $27,194 Population by Race/Ethnicity White 83.36% Black or African American 5.10% Hispanic Origin 13.39% Median Age 34.36 �n R� T I P STRATEGIES TheRetailCoach.`"' Retail Recruitment&Development Strategies Wylie, Texas - Retail Gaps Wylie is leaking approximately $691,952,000 in retail sales — primarily to Garland and Plano. SIC Retail Sector Surplus/Leakage 551 New and Used Car Dealers ($152,016,100) 5812 Eating Places ($95,999,620) 53 General Merchandise Stores ($70,349,980) 573 Radio, TV, and Computer Stores ($64,860,770) 541 Grocery Stores ($36,884,180) TheRcetailCoach.' T P STRATEGIES Retail Recruitment&Development Strategies Existing Retailers & Restaurants 7 Existing Retailers and Restaurants in the Wylie, Texas Community include: Business Name: ALBERTSON'S FOOD CENTERS Business Name: CVS PHARMACY Address: 921 S WESTGATE WAY Address: 750 W FM 644 City: Wylie City: Wylie State: Texas State: Texas ZIP: 75098 ZIP: 76098 Phone: 972-429-7840 Phone: 972-429-7666 Contact: DIANNE SHERIDAN Contact: RICHARD GALUMORE Title: Manager Title: Manager SIC Code: 641100 SIC Code: 691200 SIC Description: Grocery Stores SIC Description: Drug,Proprietary Str Business Name: CHILI'S GRILL&BAR Business Name: DOLLAR GENERAL STORE Address: 1600 E FM 544 Address: 421 N HIGHWAY 78 City: Wylie City: Wylie State: Texas State: Texas ZIP: 75098 ZIP: 76098 Phone: 972442-5551 Phone: 972-429-0727 Title: Unknown Contact: BILL COBB SIC Code: 581260 Title: Manager SIC Description: Cafe/Diner/Family Rest SIC Code: 631100 SIC Description: Department Stores . &"" ��• T I P STRATEGIES TheRetailCoach Yy Retail Recruitment&Development Strategies Retail & Restaurant Targets • We targeted 40 retailers and restaurants for Wylie. Examples of retailers: Applebee's Circuit City Office Depot Jill Holdridge Chris Stamets Rosalie Ferran 11098 Downbrook Drive 2525 East Camelback Road 1000 West Airport Freeway Frisco,TX 75304 Suite 625 Irving,TX 75062 jill.holdridge@applebees.com Phoenix,AZ 85016 rosalie.ferran@officedepot.com 214-551-0763 cstamets@w-retail.com 972-445-1267 x115 602-778-3747 Bed Bath&Beyond GNC Ralph Czitrom650 Liberty Ave Sharon Biles-Sabre Properties Union,NJ 07083-8107 300 6th Avenue ralph.czitrom@bedbath.com Pittsburgh,PA 15222 908-688-0888 x4567 sabreproperties@evl.net 713-524-4646 T I •P STRATEGIES TheRetailCoach« Retail Recruitment&Development Strategies Project Summary `' • Residential growth is �i ' f . ; expected to continue; projected at over 7% Jr,r-Tr, annually. :/_ • The Retail Trade ,. � Area population was determined to be "- approximately - - r- =-WYLIE`T' 74,563. :„*� �I f fp T I P STRATEGIES TheRetailCoach..' Retail Recruitment&Development Strategies Project Summary (cont.) ;' • The Primary Retail Trade �� o� Area population was d determined to be approximately 61,818. • Sell Wylie to retailers, ✓' is- restaurants and developers - r' as a trade area of 61,818 1 ..-. persons and not a _,,: community of 28,185. WYLIE • This opens Wylie to a wider ' *=' variety retail and restaurant offerings. lip T I P STRATEGIES TheRetailCoach." Retail Recruitment&Development Strategies Project Summary (cont.) , • The per capita income of the Primary Retail Trade Area is $27,194 (2006 Estimates) —approximately 19% over the state average of$22,843 • The consumers in Wylie's Primary Retail Trade Area have a great deal of disposable income for retail sales— unfortunately—approximately$692,000,000 is spent outside of Wylie • The Firewheel Town Center Retail Area and the Collin Creek Mall Retail Area are beneficiaries of Wylie's retail leakage • Highway 78 and Spring Creek Parkway is an emerging retail sub-market- reaching residents of Farmersville, Lavon, Nevada and Josephine T • I •P STRATEGIES NEXT STEPS T I P STRATEGIES NEXT STEPS • Additional research on targets • Enhance strategies • Implementation plan — Actions — Timeline • Vision and strategies presentation • Implementation plan of T I P STRATEGIES Thank you TIP Strategies, Inc. «Theory Into Practice» 7000 N. MoPac, Ste. 305 " Austin, TX 78731 512.343.9113 tel 512.343.9190 fax www.TlPstrategies.com & k '' T I P STRATEGIES