09-06-2007 (City Council) Minutes Wylie City Council &
Wylie Economic Development
Corporation Board (WEDC)
CITY OF WYLIE
Minutes
Joint Meeting
Wylie City Council & Wylie Economic
Development Corporation Board (WEDC)
Thursday, September 6, 2007 — 6:00 pm
Wylie Municipal Complex — Council Chambers
2000 Highway 78 North
CALL TO ORDER
Mayor Mondy called the City Council to order at 6:03 p.m. Council members present were:
Mayor Pro Tern Red Byboth, Councilwoman Kathy Spillyards, Councilman Carter Porter,
Councilman Merrill Young, Councilman Rick White and Councilman David Goss (arrived at 6:35
p.m.).
City Staff present was: City Manager Mindy Manson; Finance Director Larry Williamson, and
City Secretary Carole Ehrlich.
WEDC Chairman Marvin Fuller called the WEDC Board to order at 6:04 p.m. Board members
present were: Vice Chairman Merrill Young, Board member Mitch Herzog and Chris Seely
(arrived 6:15 p.m.)
WEDC Staff present were: Executive Director Sam Satterwhite.
PRESENTATIONS & DISCUSSION
• Presentation by T.I.P. Strategies, Incorporation of assessment findings and to
receive direction from City Council and/or Wylie Economic Development
Board of Directors.
WEDC Executive Director Satterwhite thanked everyone for coming and introduced Ms. Karen
Beard. Ms. Beard reviewed some of the statistics and group analysis that had been completed
since the June 21, 2007 Joint Meeting. She reviewed with those in attendance the Discovery
Phase and Opportunity Phase completions that were addressed in prior work sessions. She
explained that the next step was the "Implementation Phase"; to apply the goals and strategies
information provided and determine which goals were of most importance and who would be
Minutes—September 6, 2007
Special Called Joint Meeting
WEDC and the Wylie City Council
Page 1
responsible for the initial implementation of each goal. Some of the goals included: Marketing
and Imaging Campaign, both external and internal; High Impact Initiatives which include
discussion on impact, feasibility and desirability; Target Industry Recruitment, and Business
Expansion and Retention. She explained targets and strategies for each goal and asked for
input from those in attendance of which goals were of highest priority. Once priorities were set,
Ms. Beard presented an Implementation Table and attendees were asked for a consensus of
which entity would be responsible for the initial implementation and the timeframe in which each
goal and target strategy would be addressed.
In closing, Ms. Beard explained, the next steps in the program would be to finalize the draft and
implementation table (actions & timelines) and schedule a meeting to present the final
document. Ms. Beard thanked the Wylie City Council, WEDC Board members, and staff for their
time and input.
ADJOURNMENT
With no further business, Mayor Mondy adjourned the City Council Joint Meeting at 8:35 p.m.
WEDC President Marvin Fuller adjourned the WEDC Board Joint Meeting at 8:35 p.m.
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ATTEST: •`•�y rJ F
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Carol Ehrlich, Ci Secretary i ```
Minutes—September 6, 2007
Special Called Joint Meeting
WEDC and the Wylie City Council
Page 2
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DRAFT - CONFIDENTIAL >WYLIE ECONOMIC DEVELOPMENT CORPORATION
implementation table
NOTES Budget estimates are provided for those items that require special consideration(i.e., where
consultants may be required, where staff cannot be re-directed into new adtivities, or where new resources
must be applied).
Other budget items are described as "not applicable"(NA)because existing budgets can be redirected, or"to
be determined"(TBD)because costs associated=with theae sterns will be dependent upon the specific action
chosen and cannot be estimated in advance.
Timeframe Budget
Actions Who
On- 0 6 6 12 1 2 3 5 5 10
✓ Indicates a priority item One-time Annual
going mos mos. yrs yrs. yrs.
1: MARKETING IIAAG CAMPAIGN
1.A Develop a consistent theme for
marketing Wylie.
1.A.1 Review existing marketing materials.
1.A.2 Hold marketing focus group.
1.A.3 Consider development of a unified
website.
1.B Initiate an external marketing and
public relations campaign.
1.13.1 Design and initiate a joint advertising
campaign.
1.B.2 Continue networking with individuals
and organizations that can refer prospect
leads.
1.B.3 Highlight key projects.
1.B.4 Develop a press kit focused on
economic development.
1.B.5 Provide press releases on a regular
basis.
1.B.6 Leverage existing Ambassadors
program.
I
T I STRATEGIES 28
DRAFT - CONFIDENTIAL >WYLIE ECONOMIC DEVELOPMENT CORPORATION
Actions Who Timeframe Budget
V On- 0-6 6-12 1-2 3-5 5-10
✓ Indicates a priority item One-time Annual
going mos. mos. yrs y,�rs yrs.
1.0 Initiate an internal marketing
campaign.
1.C.1 Encourage positive press.
1.C.2 Leverage local leaders.
1.C.3 Continue current efforts to keep
citizens informed.
1.C.4 Conduct a regular survey of Wylie
residents.
1.C.5 Develop a benchmarking program.
2: HIGH-IMPACT INITIATIVES
TIER ONE(Near to mid-term)
2.A ` Leverage development at the
Town Center site.
2.A.1 Prepare master plan for the Town
Center site.
2.A.2 Take action to mitigate impact on
downtown.
2.A.3. Continue to explore options for
higher education at the site.
2.A.4 Engage development community.
2.6 Develop corridor plans for SH 78
and FM 205. _
2.B.1 Prepare corridor plan for SH 78.
2.B.2 Prepare corridor plan for FM 205.
2.0 Expand downtown planning
effort.
2.C.1 Enlarge planning area.
2.C.2 Plan for rail.
2.C.3 Encourage a mix of housing options.
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TIP STRATEGIES 29
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DRAFT - CONFIDENTIAL >WYLIE ECONOMIC DEVELOPMENT CORPORATION
Timeframe Budget
Actions Who
On- 0-6 6-12 1-2 3-5 5-10
✓ Indicates a priority item One-time Annual
going mos. mos. yrs. yrs. yrs.
2.C.4 Investigate tools for support of
downtown businesses.
2.D Market the existing hospital site
to the medical community:
2.D.1 Identify potential targets in the
medical and veterinary community.
2.D.2 Prepare specific marketing
materials.
2.D.3 Establish time limit.
TIER TWO(Long-term)
2.E Support development of the
Kansas City Southern tract.
Near-term actions:The WEDC should
continue to call on KCS to express interest
this project. In addition, staff should continue
to: 1) monitor KCS actions, 2) stay abreast of
intermodal developments in the Metroplex,
3)explore potential incentives, and 4)ensure
that no development is allowed on nearby
properties that would inhibit KCS's plans.
2.F Explore options for high-end
development along the shores of Lake
Lavon.
Near-term actions:City leaders should
investigate the potential for assembling
specific parcels for development. If parcels
can not be identified within the city limits or
the ETJ, consideration should be given to
the potential for future annexation, the
feasibility of revenue-sharing agreements, or
other actions that would ensure that Wylie
would benefit from development in
communities such as St. Paul.
II
T• I • P STRATEGIES
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DRAFT - CONFIDENTIAL >WYLIE ECONOMIC DEVELOPMENT CORPORATION
Timeframe Budget
Actions Who?
✓ Indicates a priority item On- 0-6 6-12 1-2 3 5 5-10 One-time Annual
going mos. mos. yrs. yrs. yrs.
3:TARGET INDUSTRY REC tLHTMENT'
3.A Explore options for increasing the
supply of industrial land.
3.A.1 Study available options. Should
occur as part of development of an
annexation plan)
3.A.2 Review existing land use policies.
(Should occur as part of a comprehensive
planning process)
3.B Build awareness among real
estate brokers and developers'in the
Metroplex.
3.B.1 Identify and join relevant broker and
realtor associations.
3.B.2 Make plans to design and hold
"developer's day"event
3.B.3 Conduct mail campaign.
Build awareness among decision-
makers in target industries.
3.C.1 Maintain databases of companies in
each target industry.
3.C.2 Produce target marketing materials.
3.C.3 Follow up with an appointment
setting campaign.
3.C.4 Conduct call trips.
3.C.5 Create corporate intelligence
program.
3.C.6 Measure performance.
T I P STRATEGIES 3l
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DRAFT - CONFIDENTIAL >WYLIE ECONOMIC DEVELOPMENT CORPORATION
Timeframe Budget
Actions Who
On- 0-6 6-12 1-2 3-5 5-10
✓ Indicates a priority item One-time Annual
going mos. mos. yrs. yrs. yrs.
3.D Build awareness among corporate
site selectors.
3.D.1 Develop and maintain site
consultants database.
3.D.2 Continue to maintain and update
information of interest to site consultants.
3.D.3 Initiate a monthly site consultant
letter campaign.
3.D.4 Initiate site consultant visitation
program.
3.E Implement retail recruitment
strategy.
3.E.1 Identify relevant stakeholders and
establish retail working group.
3.E.2 Maintain current retail market
analysis.
3.E.3 Market to appropriate retail targets.
3.E.4 Link retail and tourism.
3.F Develop service sector
recruitment strategy.
3.F.1 Identify target organizations.
3.F.2 Compile information on each
organization.
3.F.3 Create a master database of
professionals.
3.F.4 Communicate with target audience
on a regular basis.
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DRAFT - CONFIDENTIAL >WYLIE ECONOMIC DEVELOPMENT CORPORATION
Actions Who Timeframe Budget
V On- 0-6 6-12 1-2 3-5 5-10
✓ Indicates a priority item One-time Annual
going mos. mos. yrs. yrs. yrs.
4: BUSINESS IRETENtION ANb
EXPANSION
4.A ` Formalize WEDC's business -
retention and expansion(BRE)program:
4.A.1 Develop and maintain a formal
inventory of existing businesses.
4.A.2 Implement an annual business
retention and expansion survey.
4.A.3 Support networking opportunities for
local business owners.
4.A.4 Provide technical support for local
businesses.
4.A.5 Have"rapid response" strategy in
place to deal with business closures and
layoffs.
4.B Foster entrepreneurship and
innovation among local companies and.
residents.
4.B.1 Create an innovation and
entrepreneurship group.
4.B.2 Raise awareness of local
entrepreneurial success stories.
4.B.3 Encourage private-sector
involvement in education and skills training.
4.0 Encourage review of city
permitting process.
4.C.1 Establish a"one stop" permitting
approach and/or single point of contact.
4.C.2 Set clear standards and follow them.
4.C.3 Establish development-related
incentive policy.
4.C.4 Hold open forums.
y T I P STRATEGIES 33