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09-06-2007 (WEDC) Minutes Wylie City Council & Wylie Economic Development Corporation Board (WEDC) CITY OF WYLIE Minutes Joint Meeting Wylie City Council & Wylie Economic Development Corporation Board (WEDC) Thursday, September 6, 2007 — 6:00 pm Wylie Municipal Complex — Council Chambers 2000 Highway 78 North CALL TO ORDER Mayor Mondy called the City Council to order at 6:03 p.m. Council members present were: Mayor Pro Tern Red Byboth, Councilwoman Kathy Spillyards, Councilman Carter Porter, Councilman Merrill Young, Councilman Rick White and Councilman David Goss (arrived at 6:35 p.m.). City Staff present was: City Manager Mindy Manson; Finance Director Larry Williamson, and City Secretary Carole Ehrlich. WEDC Chairman Marvin Fuller called the WEDC Board to order at 6:04 p.m. Board members present were: Vice Chairman Merrill Young, Board member Mitch Herzog and Chris Seely (arrived 6:15 p.m.) WEDC Staff present were: Executive Director Sam Satterwhite. PRESENTATIONS & DISCUSSION • Presentation by T.I.P. Strategies, Incorporation of assessment findings and to receive direction from City Council and/or Wylie Economic Development Board of Directors. WEDC Executive Director Satterwhite thanked everyone for coming and introduced Ms. Karen Beard. Ms. Beard reviewed some of the statistics and group analysis that had been completed since the June 21, 2007 Joint Meeting. She reviewed with those in attendance the Discovery Phase and Opportunity Phase completions that were addressed in prior work sessions. She explained that the next step was the "Implementation Phase"; to apply the goals and strategies information provided and determine which goals were of most importance and who would be Minutes—September 6, 2007 Special Called Joint Meeting WEDC and the Wylie City Council Page 1 responsible for the initial implementation of each goal. Some of the goals included: Marketing and Imaging Campaign, both external and internal; High Impact Initiatives which include discussion on impact, feasibility and desirability; Target Industry Recruitment, and Business Expansion and Retention. She explained targets and strategies for each goal and asked for input from those in attendance of which goals were of highest priority. Once priorities were set, Ms. Beard presented an Implementation Table and attendees were asked for a consensus of which entity would be responsible for the initial implementation and the timeframe in which each goal and target strategy would be addressed. In closing, Ms. Beard explained, the next steps in the program would be to finalize the draft and implementation table (actions & timelines) and schedule a meeting to present the final document. Ms. Beard thanked the Wylie City Council, WEDC Board members, and staff for their time and input. ADJOURNMENT With no further business, Mayor Mondy adjourned the City Council Joint Meeting at 8:35 p.m. WEDC President Marvin Fuller adjourned the WEDC Board Joint Meeting at 8:35 p.m. Q 17 J hn M n , Mayor ATTEST: •`•�y rJ F S ` • � � • • Carol Ehrlich, Ci Secretary i ``` Minutes—September 6, 2007 Special Called Joint Meeting WEDC and the Wylie City Council Page 2 # � t DRAFT - CONFIDENTIAL >WYLIE ECONOMIC DEVELOPMENT CORPORATION implementation table NOTES Budget estimates are provided for those items that require special consideration(i.e., where consultants may be required, where staff cannot be re-directed into new adtivities, or where new resources must be applied). Other budget items are described as "not applicable"(NA)because existing budgets can be redirected, or"to be determined"(TBD)because costs associated=with theae sterns will be dependent upon the specific action chosen and cannot be estimated in advance. Timeframe Budget Actions Who On- 0 6 6 12 1 2 3 5 5 10 ✓ Indicates a priority item One-time Annual going mos mos. yrs yrs. yrs. 1: MARKETING IIAAG CAMPAIGN 1.A Develop a consistent theme for marketing Wylie. 1.A.1 Review existing marketing materials. 1.A.2 Hold marketing focus group. 1.A.3 Consider development of a unified website. 1.B Initiate an external marketing and public relations campaign. 1.13.1 Design and initiate a joint advertising campaign. 1.B.2 Continue networking with individuals and organizations that can refer prospect leads. 1.B.3 Highlight key projects. 1.B.4 Develop a press kit focused on economic development. 1.B.5 Provide press releases on a regular basis. 1.B.6 Leverage existing Ambassadors program. I T I STRATEGIES 28 DRAFT - CONFIDENTIAL >WYLIE ECONOMIC DEVELOPMENT CORPORATION Actions Who Timeframe Budget V On- 0-6 6-12 1-2 3-5 5-10 ✓ Indicates a priority item One-time Annual going mos. mos. yrs y,�rs yrs. 1.0 Initiate an internal marketing campaign. 1.C.1 Encourage positive press. 1.C.2 Leverage local leaders. 1.C.3 Continue current efforts to keep citizens informed. 1.C.4 Conduct a regular survey of Wylie residents. 1.C.5 Develop a benchmarking program. 2: HIGH-IMPACT INITIATIVES TIER ONE(Near to mid-term) 2.A ` Leverage development at the Town Center site. 2.A.1 Prepare master plan for the Town Center site. 2.A.2 Take action to mitigate impact on downtown. 2.A.3. Continue to explore options for higher education at the site. 2.A.4 Engage development community. 2.6 Develop corridor plans for SH 78 and FM 205. _ 2.B.1 Prepare corridor plan for SH 78. 2.B.2 Prepare corridor plan for FM 205. 2.0 Expand downtown planning effort. 2.C.1 Enlarge planning area. 2.C.2 Plan for rail. 2.C.3 Encourage a mix of housing options. 'I TIP STRATEGIES 29 l j l DRAFT - CONFIDENTIAL >WYLIE ECONOMIC DEVELOPMENT CORPORATION Timeframe Budget Actions Who On- 0-6 6-12 1-2 3-5 5-10 ✓ Indicates a priority item One-time Annual going mos. mos. yrs. yrs. yrs. 2.C.4 Investigate tools for support of downtown businesses. 2.D Market the existing hospital site to the medical community: 2.D.1 Identify potential targets in the medical and veterinary community. 2.D.2 Prepare specific marketing materials. 2.D.3 Establish time limit. TIER TWO(Long-term) 2.E Support development of the Kansas City Southern tract. Near-term actions:The WEDC should continue to call on KCS to express interest this project. In addition, staff should continue to: 1) monitor KCS actions, 2) stay abreast of intermodal developments in the Metroplex, 3)explore potential incentives, and 4)ensure that no development is allowed on nearby properties that would inhibit KCS's plans. 2.F Explore options for high-end development along the shores of Lake Lavon. Near-term actions:City leaders should investigate the potential for assembling specific parcels for development. If parcels can not be identified within the city limits or the ETJ, consideration should be given to the potential for future annexation, the feasibility of revenue-sharing agreements, or other actions that would ensure that Wylie would benefit from development in communities such as St. Paul. II T• I • P STRATEGIES 30 DRAFT - CONFIDENTIAL >WYLIE ECONOMIC DEVELOPMENT CORPORATION Timeframe Budget Actions Who? ✓ Indicates a priority item On- 0-6 6-12 1-2 3 5 5-10 One-time Annual going mos. mos. yrs. yrs. yrs. 3:TARGET INDUSTRY REC tLHTMENT' 3.A Explore options for increasing the supply of industrial land. 3.A.1 Study available options. Should occur as part of development of an annexation plan) 3.A.2 Review existing land use policies. (Should occur as part of a comprehensive planning process) 3.B Build awareness among real estate brokers and developers'in the Metroplex. 3.B.1 Identify and join relevant broker and realtor associations. 3.B.2 Make plans to design and hold "developer's day"event 3.B.3 Conduct mail campaign. Build awareness among decision- makers in target industries. 3.C.1 Maintain databases of companies in each target industry. 3.C.2 Produce target marketing materials. 3.C.3 Follow up with an appointment setting campaign. 3.C.4 Conduct call trips. 3.C.5 Create corporate intelligence program. 3.C.6 Measure performance. T I P STRATEGIES 3l g 6 t $ DRAFT - CONFIDENTIAL >WYLIE ECONOMIC DEVELOPMENT CORPORATION Timeframe Budget Actions Who On- 0-6 6-12 1-2 3-5 5-10 ✓ Indicates a priority item One-time Annual going mos. mos. yrs. yrs. yrs. 3.D Build awareness among corporate site selectors. 3.D.1 Develop and maintain site consultants database. 3.D.2 Continue to maintain and update information of interest to site consultants. 3.D.3 Initiate a monthly site consultant letter campaign. 3.D.4 Initiate site consultant visitation program. 3.E Implement retail recruitment strategy. 3.E.1 Identify relevant stakeholders and establish retail working group. 3.E.2 Maintain current retail market analysis. 3.E.3 Market to appropriate retail targets. 3.E.4 Link retail and tourism. 3.F Develop service sector recruitment strategy. 3.F.1 Identify target organizations. 3.F.2 Compile information on each organization. 3.F.3 Create a master database of professionals. 3.F.4 Communicate with target audience on a regular basis. TIP STRATEGIES 32 DRAFT - CONFIDENTIAL >WYLIE ECONOMIC DEVELOPMENT CORPORATION Actions Who Timeframe Budget V On- 0-6 6-12 1-2 3-5 5-10 ✓ Indicates a priority item One-time Annual going mos. mos. yrs. yrs. yrs. 4: BUSINESS IRETENtION ANb EXPANSION 4.A ` Formalize WEDC's business - retention and expansion(BRE)program: 4.A.1 Develop and maintain a formal inventory of existing businesses. 4.A.2 Implement an annual business retention and expansion survey. 4.A.3 Support networking opportunities for local business owners. 4.A.4 Provide technical support for local businesses. 4.A.5 Have"rapid response" strategy in place to deal with business closures and layoffs. 4.B Foster entrepreneurship and innovation among local companies and. residents. 4.B.1 Create an innovation and entrepreneurship group. 4.B.2 Raise awareness of local entrepreneurial success stories. 4.B.3 Encourage private-sector involvement in education and skills training. 4.0 Encourage review of city permitting process. 4.C.1 Establish a"one stop" permitting approach and/or single point of contact. 4.C.2 Set clear standards and follow them. 4.C.3 Establish development-related incentive policy. 4.C.4 Hold open forums. y T I P STRATEGIES 33